07/01/2022
Everything you need to know about Advent.
I am excited to announce that my new company website is up. As many of you know, I recently decided to leave the corporate space and follow my passion. Over the past 10 years, on top of going to school for business and computer science, I have been taking a deep dive into learning and understanding digital marketing. In the last three years, I have perfected my skills by creating a proven method for generating massive results on an advertisement budget. I have successfully built and rebuilt networks for personal and small businesses that generate millions of views a week on localized content in as little as 6 months. Why is this important?
It's important because of the 10 - 10 - 80 rule that is known all too well in the sales arena. 10 percent of people know exactly what they want, and is almost impossible to sell to. 10 percent will buy from you just because you took a little time to build rapport. Lastly, 80 percent are just like you the working middle class who are looking for a deal, living on a budget, and want to trust the products and services that they buy. To say the least, this 80 percent needs to be convinced that your brand is trustworthy.
To start we ignore we are not even going to focus on the 10 - 10 because we know that 10 percent will only buy from us if they trust your brand and it is their idea to buy from you. Let's face it, the other 10 percent are what we call impulse buyers and they will buy simply because you present a solution for a product or service. It doesn't even have to be something they particularly need but your presentation appeared trustworthy or they impulse buy because of seeing things that catch their attention repeatedly.
Now to our main focus the 80 percent that needs some convincing. The best way to earn their business is obviously to build their trust and then offer a product or service that they "NEED". We do this by word of mouth and earning verified reviews using a system built on integrity and consistency. Anyone can run ads, throw money away on mailers and buy unethical cold-calling leads. If we do the math, the amount of money spent based on the added stress and poor conversion rates can put a strain on your business.
Do you ever feel like you are up sh*ts creek without a paddle and a pinhole in your boat? No matter how hard you try, you just barely manage to stay a lot? The world is full of people that have something to offer, and they may be the best at creating this product or providing this service but if they can't focus on doing just that they will often fall short of being consistent. Thay is why we encourage you to invest in your dreams by hiring us at Advent.
Statistics show that 42% of small businesses fail because they are afraid to invest in marketing, and another 20% fail because they don't invest enough. Key findings show that 18.4% of private sector businesses in the U.S. fail within the first year. After five years, 49.7% have faltered, while after 10 years, 65.5% of businesses have failed. As you can see a large portion of businesses fail either by not investing enough in their business or they get to take on the role themselves ultimately increasing that street factor.
You can't blame them, we are only humans living in a world slowly being replaced by robots. That is exactly why it is vital that 15 to 30 % of profits need go into hiring a professional digital marketing person. I will be honest with you, face-to-face sales can be stressful and in today's market especially going into a recession. So why not take the guesswork and stress out of your business, so that you can focus on what you do best, providing a great product and service.
