01/23/2025
Each January, social media feeds and email inboxes are inundated with prophesies for the new year. While I typically avoid adding to the noise, 2025 promises such significant shifts that I feel compelled to share my top 5 PR and marketing predictions for the year ahead.
1 – AI-Written Content Will Breed the Need for Authenticity
As AI homogenizes language, it will be easier to spot AI content, and we’ll crave (and prefer) uniqueness and authenticity.
AI is an incredible tool for research, outlines and even jump-starting writer’s block. It cannot, however, replace the expertise, talent and nuanced brand understanding that a professional human content creator can provide.
Those who harness AI as an assistant to enhance a broader, sophisticated approach to content creation will reap the rewards. Those who, instead, rely on AI as a replacement for talent will stumble over their short-sightedness.
Stay tuned for my other 4 predictions!
Or read them all now at https://bit.ly/kk2025predictions