11/01/2024
Moral contractors should be one call closing, because letting homeowners get 3 quotes is bad for the homeowner.
I’ll prove it to you.
Put yourself in the homeowner’s shoes: why would they want three quotes?
It's either:
1) They want a lower price
2) They want a better job done
3) They don’t actually know, they just heard that from their grandma 20 years ago.
Let’s break those down.
1) Getting a lower price is typically not a few hundred dollars off. They are hoping to cut your price in half. You know what kind of project they are going to get at half your price, so letting them do that is pushing them into financial ruin, and they’re not going to be able to afford you when their project fails in a couple weeks / months / years. Educate them on this, print out few of the countless news articles demonstrating horror stories from fly-by-night contractors, and bring those to the home when you measure and give a quote.
2) If they want a better job done, well, aren’t you providing the best they can possibly get? At the end of the day, it comes down to material, installation quality, and then protection for the homeowner in terms of licensing, insurance, and bonding. If you have all of that, how can they possibly get a better job done? If you don’t have all of that, well you know exactly what to fix.
3) If they don’t know why they are getting three quotes in the first place, then they DEFINITELY don’t know what to look for when it comes to choosing the right contractor, and they’re DEFINITELY going to choose based on price, which is setting them up for financial failure.
If you have done your part in protecting the homeowner legally, you commit to using the highest quality materials, and you actually pay for the highest quality crews, then there’s no possible way for them to get a better job done than with you.
97.682% of homeowners don’t know the first thing about vetting contractors, and they’re going to make the wrong choice based on price.
Be good to your homeowners and one-call-close them.
