The Social Palm Marketing

The Social Palm Marketing Founded as an alternative to the traditional marketing agency, we believe in the power of marketing

9.11.2001 🎨:
09/11/2020

9.11.2001

🎨:

I know social media makes us so hyper focused on that little number at the top of our profile: the follower count. But d...
08/07/2020

I know social media makes us so hyper focused on that little number at the top of our profile: the follower count. But did you know that number doesn’t really mean that much? Let me explain.⁣
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Would you rather have 100 super loyal and active followers who are also customers and contributing to your success, or 1,000 followers with only 20 people who are active followers? ⁣
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Now that 100 doesn’t sound so bad does it? This is why defining your audience is so important! Your content should target the specific audience you are hoping to have as customers and/or clients. 👥⁣
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Remember, you want to add value to your followers, not just have them! ✨⁣

Stay breezy! 🌴

⁣Hi friends! Wow it’s been a few weeks! I’m back and ready to bring you some helpful tricks to help grow your business t...
08/05/2020

⁣Hi friends! Wow it’s been a few weeks! I’m back and ready to bring you some helpful tricks to help grow your business through social media! Today’s topic: hashtags 💫⁣
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Instagram has a limit of 30 hashtags per post currently and it’s important to know how to choose the best hashtags for your content to be seen 👀⁣
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There are four types of hashtags that I research and use:⁣
✅ Mini (0-50k posts) ⁣
✅ Moderate (50-250k)⁣
✅ Medium (250k-1mil)⁣
✅ Mega (1mil +) ⁣
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The way your posts will be viewed under these hashtags depends on your account size and engagement. If you are just starting off you are better to use more mini/moderate hashtags to get your content seen higher in that group and as you grow you start to increase the medium/mega hashtag use. 💪🏼⁣
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It is so important you do your research on hashtags and know what works for your field and what doesn’t! I also recommend having at least one personalized hashtag that clients can use to find your posts and other clients posts about you! 🕵️‍♂️⁣
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Questions? Hit me with them! ⬇️⁣
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Stay breezy 🌴⁣
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As a social media user I’m sure you’ve heard all about “the algorithm.” Sounds daunting, huh? Well, the good news is the...
06/30/2020

As a social media user I’m sure you’ve heard all about “the algorithm.” Sounds daunting, huh? Well, the good news is there are things you can do to play into the algorithm and they all focus around engagement. ⁣
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You will here me tell clients all the time it’s all about engagement and it’s true! If you have 100k followers, but only 50 people engaging with your post, the odds your posts are going to continue to be seen by all those followers are slim. ⁣
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✨Instagram will “boost” your post when you get high engagement early on. The more likes and comments you get within the first hour, the better. This includes posts being shared by DM as well. ⁣
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This means it’s so important to create content that people want to see! Look at others in your industry doing well, what kind of content is getting attention? How can you create content that converts for your brand? Ask questions, encourage engagement, and watch your post views increase! ⁣
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Stay breezy 🌴

Happy place 🤗I’m so thankful to be able to have a business that allows me to work from anywhere! Where’s your happy plac...
06/26/2020

Happy place 🤗

I’m so thankful to be able to have a business that allows me to work from anywhere! Where’s your happy place?

06/19/2020

So you want to grow your business? Of course you do! Whether your customer base or social media following, you want your business to continue to grow. But, are you taking the time to learn?⁣
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We try to provide quality content that adds value to you and your business, but that doesn’t mean we know everything. It is so important to continue learning! Look at your competitors and learn from them. Look at those that are where you want your business to be and learn from them. Learn the good and the bad, and be able to take those lessons and apply them to your business. ⁣
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Keep learning, keep growing! You’re doing great! ✨⁣
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Stay breezy 🌴

Anyone else dreaming of their next great adventure once we can safely travel again? 🙇🏼‍♀️ For me, traveling is so inspir...
06/15/2020

Anyone else dreaming of their next great adventure once we can safely travel again? 🙇🏼‍♀️ For me, traveling is so inspiring and helps get the creative juices flowing. ✨

Where’s the first place you’ll go?

Today we want to talk to y’all about SEO and the importance of 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀. ✨⁣⁣1. It is 𝘴𝘰 important to research your keywo...
06/12/2020

Today we want to talk to y’all about SEO and the importance of 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀. ✨⁣
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1. It is 𝘴𝘰 important to research your keywords before writing your web copy. Website such as BuzzSumo help you see how different keywords rank. Remember, the most used keywords that seem like no brainers can be the hardest to rank with! ⁣
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2. When building your site be sure keywords are used in the headings and page names. ⁣
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3. Did you know that your images carry SEO? By renaming your photos before uploading them you will be embedding your keywords into the site through the photos.⁣
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4. Often times when you get on Google, you type in a phrase. It is important to use phrases in your copy that others may be searching for when needing services or products you offer. ⁣
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5. The text is available in the backend of your website and can be used to include invisible keywords to help you rank higher on search engines. Builders like Wordpress and Wix make it easy for you to include , even if you’re not a coder! ⁣
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For SEO it is important to continuously update your website. Write blog posts, update copy, and do frequent audits. ⁣
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If you need help with your website’s SEO, send us a DM or email to [email protected] and let’s chat! ⁣
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As always, Stay Breezy 🌴⁣ @ Dallas, Texas

I posted this to my story the other day but I wanted it to have a permanent place here. Great graphic and post by ⁣⁣Lis...
06/08/2020

I posted this to my story the other day but I wanted it to have a permanent place here. Great graphic and post by ⁣
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Listen. Learn. Love. ✨

Let’s be real. There’s good content and then there’s 𝘥𝘢𝘮𝘯 𝘨𝘰𝘰𝘥 content. Of course you always want your business to have ...
06/08/2020

Let’s be real. There’s good content and then there’s 𝘥𝘢𝘮𝘯 𝘨𝘰𝘰𝘥 content. Of course you always want your business to have damn good content, but how do you do this? A few things to start:⁣
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•Create original content. Make it branded and focused. ⁣
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•Make it attention grabbing. After all, damn good content sounds a lot better than just good content right? ⁣
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•Provide answers that will be helpful to your audience. Give them a reason to keep checking in. ⁣
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•Create engaging content. You want your followers to keep reading. Ask questions that encourage engagement and tell a story whether it’s over just one post or a series of posts. ⁣
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When you go plan or create your content, remember to keep these things in mind. Remember, you want to be damn good, not just good. ⁣
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What do you think makes content damn good? Comment below and let us know! ⁣
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Stay breezy 🌴

New blog post is up! This one is all about growing your social media accounts! One of the most common questions I get is...
05/28/2020

New blog post is up! This one is all about growing your social media accounts!

One of the most common questions I get is “why is my business not growing on social media?” And, while there’s not one answer that fits all businesses and situations, there are a few things you can look at. I encourage clients to ask themselves questions about their business and purpose, to help better understand where they want to be and where they should be.

What are these questions? I have written about 5 super important questions to ask yourself and 𝘸𝘩𝘺 they are so important.

✨What is my purpose on social media?

✨Who is my ideal audience?

✨What value am I adding to my audience?

✨How can I engage my audience?

✨Do I have a call to action?

For more detail on why exactly you should be asking these questions and how to get the answers, read the full article at the link below!

𝗦𝘁𝗮𝘆 𝗯𝗿𝗲𝗲𝘇𝘆 🌴

https://www.socialpalmmarketing.com/post/questions-to-ask-before-posting-on-social-media

⁣Let’s talk about freebies ✨⁣⁣A freebie is something you offer on your website for free in return for an email address. ...
05/26/2020

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Let’s talk about freebies ✨⁣
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A freebie is something you offer on your website for free in return for an email address. Not only is it a great tool to gather leads and build up your email list, it’s also a great way to give a glimpse into your skills and showcase what you have to offer them. Remember, people are interested in the value you can bring them! ⁣
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If you have a product such as an e-book you are looking to sell, a freebie is a good way to draw your audience in and make them want more. ⁣
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Our freebie 𝟻 𝘞𝘢𝘺𝘴 𝘵𝘰 𝘈𝘥𝘥 𝘝𝘢𝘭𝘶𝘦 𝘵𝘰 𝘠𝘰𝘶𝘳 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘛𝘩𝘳𝘰𝘶𝘨𝘩 𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 is available at the link in our bio! Check it out! ⁣
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Do you offer freebie? Drop it below so we can check it out! ⁣
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𝗦𝘁𝗮𝘆 𝗯𝗿𝗲𝗲𝘇𝘆 🌴

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