12/07/2022
Why does Domain Authority matter?
Domain Authority (DA) ranges from 0 to 100, with 100 being the most authoritative. Websites like Amazon, Facebook, and Wikipedia will be at the very high end, while small, local websites tend to be in the teens and twenties. If you want to rank in Google for keywords, you need to have some website authority.
For example, suppose you are a dentist in Dallas and want to rank for “best Dallas dentist” but only have a DA of 7 and the number 1 ranking website on Google has a DA of 30 (it is actually 27!). In that case, it will be virtually impossible to outrank them without increasing your website’s authority.
Website authority comes from several factors but the fastest way to increase it is to have other authoritative websites in a similar industry link to your website (basically like a vote of confidence).
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