tomatoes.digital

07/11/2024

More conversions for less money? Yes, it's possible with a data-driven strategy and improved targeting.

Check out our latest case study where we explain how we managed to boost Smartsupp’s trials from paid search campaigns while reducing their overall advertising spend.

Here’s what we did:

By focusing on key metrics like ARPA and CLTV, we restructured Smartsupp’s Google Ads account. We grouped campaigns targeting similar markets, thus improving targeting and providing Google’s algorithms with better data.

We continued with regular pivot analysis, involving thorough optimization. We logically clustered markets, campaigns, and products; refined keyword targeting; and excluded any irrelevant keywords.

The result? A 24.44% increase in new activations, a significant 28.98% reduction in CPA, and an 11.86% decrease in ad spend.

Read more in the link below. 👇

Case study: How Smartsupp achieved more trials with lower costs Smartsupp is a popular customer support and live chat software that’s been on the market since 2013. In July 2023, Smartsupp partnered with Tomatoes with a request to help them up their paid search game. For SaaS companies, advertisin...

07/03/2024

Which marketing metrics do you track to scale your business?

In my latest blog, I go deeper into SaaS marketing metrics that go beyond just the basics.

Discover how ARPA and CLTV can:

✅ Guide strategic pricing and budgeting decisions
✅ Enhance customer retention efforts
✅ Drive more targeted product development

Read the full article below. 👇
https://tomatoes.digital/blog/key-saas-marketing-metrics-for-scaling-your-business-internationally/

By the way, are you thinking of taking your SaaS strategy global? Book a free consultation with us at . We’ll help you make sense of your data and drive a more strategic approach to digital marketing.

https://tomatoes.digital/smartsupp_case_study/

06/24/2024

While measuring metrics like conversion rates (CvR), cost per click (CPC), and cost per acquisition (CPA) provides immediate tactical data..
.scaling globally demands a deeper dive into more advanced metrics.

Some of these advanced metrics I have in mind are:

👉ARPA (Average Revenue Per Account)
👉CLTV (Customer Lifetime Value)

Looking into these is crucial if you hope to grow your SaaS business. Here are some of the reasons:

✅Identifying profitable markets: High ARPA and CLTV indicate markets with potential for long-term revenue, guiding resource allocation and strategy.

✅Optimizing pricing: ARPA shows if pricing models fit new markets or need adjustment.

✅Allocating resources: Data-driven decisions on where to invest in support, marketing, and product development.

✅Forecasting & investment: CLTV informs future revenue potential and investment in customer acquisition.

✅Enhancing customer retention: Insights from CLTV aid in improving service and engagement.

✅Managing risks: Advanced metrics help assess ROI and mitigate risks in new markets.

Which metrics do you consider the most important for scaling a business? Let me know in the comments.

Follow for more insights into leveraging metrics for strategic growth in SaaS!

06/21/2024

Want to scale your SaaS business globally? 🌐 Here are the key metrics to guide your strategy:

Paid Ad Metrics:

👉CPC (cost-per-click)
👉CvR (conversion rate)
👉CPA (cost-per-acquisition)

Advanced KPIs:

👉ARPA (average revenue per account)
👉CLTV (customer lifetime value)
👉CAC:LTV ratio (customer acquisition cost vs lifetime value)

Understanding both basic and advanced metrics is essential as you scale into new markets.

They provide the insights you need into market trends, economic value, and customer behavior, empowering you to make data-driven decisions that drive successful global expansion for your SaaS business.

In the upcoming weeks, I’ll be diving deeper into SaaS marketing metrics. 🔍 Stay tuned for more insights!

10/12/2023

How to identify keyword gaps between your keywords and the keywords your competitors target?

You can identify the keyword gaps most efficiently with Excel’s VLOOKUP function.

Here’s how to do it:

1️⃣ Export your search keywords using Google Ads editor/Excel.

2️⃣ Create an Excel master sheet with the keywords from your ad campaigns and the competitive keywords listed side by side.

3️⃣ Use the VLOOKUP function to uncover which competitive keywords are not currently in your account.

By conducting a keyword gap analysis, you can prevent duplicate keywords that may cause issues when importing the sheet into your Google Ads account.

Also, you will uncover new keyword opportunities you have not yet taken advantage of in your search ads.

You can read the article here 👉
https://tomatoes.digital/blog/competitive-analysis-a-competitive-edge-to-grow-your-saas-business-in-search-engines/

10/09/2023

Your isn't complete without a comprehensive competitor keyword analysis.

Why? Because your competitors are likely doing something right, but they may also have areas for improvement or missing opportunities.

Here are #7 steps on how to conduct a competitive keyword analysis:

✅ Identify your competitors
Who are the main companies you're competing with in ?

✅ Collect the data
Collect your competitors’ paid and organic keyword data and save them in a master sheet.

✅ Filter the keywords
Eliminate keywords that are not relevant to your business and dig out the best opportunities.

✅ Identify keyword gaps
Compare the remaining keywords with all the terms already used in your PPC campaigns.

✅ Categorize the keywords
Organize your newly found keywords into a logical structure & design your new ad campaigns.

✅ Create an import list for Google Ads
and upload it to Google Ads to get going on launching your campaigns.

✅ Analyse the results
Set your relevant metrics and evaluate the performance of the ads and the keywords.

You can read the article here 👉
https://tomatoes.digital/blog/competitive-analysis-a-competitive-edge-to-grow-your-saas-business-in-search-engines/

10/06/2023

To stay ahead of your competition, first, you need to 👉 understand 👈 what your competition does.

Especially when you’re hoping to grow your business with ads.

Performing a thorough keyword analysis of your competitors will help you identify their strengths and weaknesses and leverage these in your to your advantage.

Read our latest article on how to conduct an in-depth competitive analysis for your and gain that competitive edge!

Pay-Per-Click (PPC) advertising is one of the most effective ways to grow your SaaS business. Whether you’re just starting with search ads or have been running PPC campaigns for a while, a comprehensive competitive analysis can help propel your growth to new heights. A competitive analysis will gi...

11/19/2021

There is always a space to improve. Always. 📈

Have you ever thought about how to improve the teamwork within your workplace?

The article below might give you a few ideas, not only if you are a dentist, so be sure to check it out, if you have a few minuites while drinking your favorite coffee. ⤵️

Are you wondering, "how can a dental office improve teamwork?" You'll learn the secret to building team morale in our quick blog. Read now!

11/17/2021

Discrimination is, sadly, a problem that has deep, deep roots. Every one of us probably knew that it may affect mental health 💊 in the future to some degree.

The UCLA study 📝 published in the journal Pediatrics, shows what might be the true impact of discrimination for future mental health development. If you are wondering about the results of the study, we let you find out in the article we are sharing and strongly recommend. ⤵️

And the risks may be cumulative. UCLA researchers found that those who faced more incidents of discrimination had an even higher risk of future health problems.

11/15/2021

Role of breast imagers in radiology is far greater than just imaging. Instead of sitting behind a screen, 🖥️ breast imaging is way more patient-centric, thus radiologists can interact with patients, educate them et cetera.

If you want to learn more about role of breast imagers, be sure to check out this 15 minutes video with Dana K. Bonaminio M.D.. ⤵️

The work of a breast imager goes far beyond the pink-out of every October.