Phrasing Agency

Phrasing Agency Your brand. Only better. If youve swallowed one too many POS presentations that ultimately left you wanting, maybe youre ready for something different.

We'll create a custom digital marketing solution that will help build up the brand that you've created.

05/08/2026

Your captions and content here on Instagram and over on TikTok can absolutely help you rank and get referenced in AI chat models and overviews.

One of the best examples that I saw recently was from when their only official information out there for their Revo football was on their social media. It was cited by Gemini and other models.

Paying attention to your social media and treating product and feature posts as miniature press releases where you focus on keywords and a CTA are important in this ever-evolving discovery landscape.

If you want to know how you can do it better, send us a DM and we'd be happy to chat.

Don't think about videos as the cost of a piece of creative. Think about it as the cost per meaningful placement/marketi...
04/16/2026

Don't think about videos as the cost of a piece of creative. Think about it as the cost per meaningful placement/marketing channel.

Having a strong video component is no longer a choice for your media mix. For some, it'll be nearly the entire media mix. Videos should never be single use and you should never anticipate posting it just one time.

Frequency of channels and consistency of message is a goal that you can accomplish when you make an investment in a content infrastructure. That's not to say that it's a good idea to just pump money into video production and hope for the best.

Make sure to build out your content pillars across all marketing messages. See where those pillars would benefit from a video component and start building stories, not promotions, around those pillars.

Invest in your content and invest in making sure that the people producing that content are of the quality necessary for success.

Allow me to step off of my soapbox now.

12/10/2025

It's only getting harder to get direct bookings for hotels in today's world. While it's tempting to use AI to scale things up without blowing out your budget, it can also lead you down a dark path where you sacrifice specificity for simplicity.

Instead, your use of AI needs to be targeted to CREATE specificity and free up time to fine-tune media planning and budgets to make sure that you're using your 10,000 hours of expertise that AI can't replace in the right way.

We'll be talking about it more but be weary of using out-of-the-box software and only moderately customized systems to help you scale. It'll help you do more but...maybe not the right more.

04/26/2025

It's officially been 3 years since Rebecca joined the Phrasing team. She's been such an integral part of our success as an agency and continues to push our creative and community management work to higher levels.

If you've ever had the pleasure of working alongside Rebecca, you'd know how much fun she brings to every project. Her enthusiasm is infectious and she's always eager to experiment and learn more.

Considered a friend by everyone on the team, we're lucky to have had her for these years and are looking forward to many more.

(This is one of the few posts that she didn't write for our social media profiles. She'll be very surprised when she starts to get the notifications about engagement on it. 😁)

If you're looking to market your hotel property or chain in the OTT space, make sure to keep these 5 tactics in mind. We...
10/03/2024

If you're looking to market your hotel property or chain in the OTT space, make sure to keep these 5 tactics in mind.

We manage OTT Advertising for amazing partners like Margaritaville Hotels and Resorts and we've CONSISTENTLY beaten the industry benchmarks by employing these tactics and others to our campaigns.

Remember this: If you can't track it, don't spend money on it. Make sure that you have a methodology in place for tracking household performance from your campaigns.

2024 is well underway but, have you taken time to evaluate your social media strategy and the top trends for the year?-W...
04/16/2024

2024 is well underway but, have you taken time to evaluate your social media strategy and the top trends for the year?
-
We've already done the research and broken it down so you don't have to 👉 https://vist.ly/ynqg

New client spotlight: Chefs for Farmers 🤩We can not tell you how excited we are to be partnering with CFF! If you are no...
04/10/2024

New client spotlight: Chefs for Farmers 🤩

We can not tell you how excited we are to be partnering with CFF! If you are not familiar with this client, Chefs for Farmers is the premiere food & wine festival of Texas. They showcase the extraordinary skills of Texas’ top chefs and food artisans, all while honoring the invaluable farmers who contribute to the creation of exceptional food.

Since the festival started 11 years ago, they have raised hundreds of thousands of dollars over for various charitable causes supporting the Dallas and Houston community.

We have been to the event and can tell you first hand that it is not something you will want to miss! If you're looking for an unforgettable experience, follow CFF and mark your calendars 👇

HOUSTON: September 27-29
DALLAS: November 1-3

CLIENT SPOTLIGHT: We recently launched the new West Bend - Kitchen Appliances website to go along with their complete re...
12/14/2023

CLIENT SPOTLIGHT: We recently launched the new West Bend - Kitchen Appliances website to go along with their complete rebrand. It was a great collaboration with their entire team. We love the new direction of the brand and are as excited as ever to be their digital marketing partner.

It's not too late but, if you didn't run your BFCM sales starting in October, you missed out on some of your opportuniti...
12/12/2023

It's not too late but, if you didn't run your BFCM sales starting in October, you missed out on some of your opportunities. If you run an eCommcerce storefront, there is still time to get those purchases but, we've seen mid-October through November to have been record-breaking periods this year when there have been consistent sales by our clients.

We DID notice that flash sales, whether it be on an accepted sales event day or not, did show the highest spikes in purchases and revenue.

If you're still in the game, make sure to focus on the deliverability of your products by Christmas along with a powerful offer. Good luck out there!

This week, we got to launch the new and improved website for CHERRiSH! Working alongside their team, we developed a new ...
09/07/2023

This week, we got to launch the new and improved website for CHERRiSH! Working alongside their team, we developed a new look and feel that reflected their connection to the training and sports audiences. We also added more about the science behind cherries and their connections with improved health.

✅ Improved branding
✅ Decreasing load speed by 50%
✅ Improved SEO significantly
✅ Added new conversion-rate-optimization elements

Check it out for yourself at https://vist.ly/c8rg.

Address

5301 Alpha Road
Dallas, TX
75240

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+12149454705

Website

Alerts

Be the first to know and let us send you an email when Phrasing Agency posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Phrasing Agency:

Shortcuts

Share

Category