TrizCom Public Relations

04/21/2026

For the past 65 weeks, every Tuesday, Jo Trizila has published an article focused on PR and communications.

This week’s piece takes on a lazy old assumption: that press releases are obsolete.

They’re not.

In a world shaped by AI search, press releases can play a bigger role in visibility, credibility, and discoverability than many brands realize.

Jo breaks down why that matters and what communicators should be paying attention to right now.

Read this week’s article here: https://open.substack.com/pub/jotrizila/p/ai-search-gave-press-releases-a-new?utm_campaign=post-expanded-share&utm_medium=web

Subscribe now to get Jo’s Tuesday insights on PR and communications every week.

Press releases are no longer just written for reporters. In the AI era, they help shape the public record that large language models find, read and repeat.

03/31/2026

A crisis message can be sincere and still miss the mark.

Jo Trizila's latest article looks at the Air Canada CEO backlash and the bigger PR lesson behind it: when leaders forget the audience, communication problems get loud fast. In high-stakes moments, people do not judge intent. They judge impact.

Read it here: https://jotrizila.substack.com/p/when-leaders-forget-the-audience

03/24/2026

Journalists have changed. Has PR?

In her latest Substack, TrizCom PR Founder and CEO Jo Trizila breaks down a hard truth. The media landscape has evolved rapidly but much of PR is still operating the same way it did years ago.

Today’s journalists are navigating shrinking newsrooms, rising misinformation, and constant digital demands. Yet too many pitches still miss the mark.

If PR is going to stay relevant, it has to adapt by understanding what journalists actually need, respecting their time, and delivering real value.

This is a must-read for communicators, executives, and anyone serious about building meaningful media relationships.

Read the full article: https://jotrizila.substack.com/p/journalists-changed-most-pr-hasnt

03/13/2026

Proud to see Jo Trizila, Founder and CEO of TrizCom PR, featured in Mediabistro’s latest article, “The Agency Pitch Is Broken. Here’s What’s Replacing It.”

Jo shares an important reality agencies know all too well: pitching comes with real costs in time, talent, and resources long before any contract is signed. Her insight underscores why more organizations are rethinking the traditional pitch model and moving toward smarter, more sustainable ways to build agency-client relationships.

A strong read for anyone in PR, marketing, and agency leadership.

Read the article:

The traditional agency pitch burns six-figure budgets on speculation. Compensated pitches, chemistry meetings, and project-based trials are gaining traction.

02/27/2026

Big news again for our client, Peppa Pig Theme Park Dallas-Fort Worth.

Peppa Pig Theme Park in North Richland Hills is back in the spotlight, this time celebrating its first anniversary. The park is marking the milestone with a special celebration, and WFAA is sharing the excitement across North Texas.

We love seeing the continued buzz around this oinktastic destination for families.

Read the full story here:
https://www.wfaa.com/article/news/local/youre-invited-north-texas-peppa-pig-theme-park-is-celebrating-its-first-birthday/287-1cc99249-7e5b-4d4b-b11c-3aaf13d78a7b

Congratulations to the entire Peppa Pig Theme Park team. Onward and upward. Oink! Oink!

The celebration kicks off this weekend and will occur again March 6th-8th, 2026.

02/09/2026

Another TrizCom partner in the news.

With gold and silver prices soaring ahead of the 2026 Winter Olympics, the value of Olympic medals is higher than ever. Forbes highlights how rising precious metals costs are reshaping what these medals are really worth.

Proud to see our partner Dillon Gage featured in this timely story.

Economists at Oxford Economics said gold medals won in Milan Cortina could be worth $1,940, much more than the $700 it estimated golds were worth at the 2022 Winter Olympics.

02/03/2026

Every Tuesday, I publish a new Substack article on what’s actually happening in public relations.

Not theory. Not fluff.
Real-world PR decisions, visibility challenges, measurement gaps, media shifts and how AI is changing discovery faster than most teams realize.

If you’re a CEO, founder, or communications leader who wants a clearer view of how PR really works today, that’s what I write about.

You can read and subscribe here:
https://substack.com/

New posts drop every Tuesday.

Trizila, founder of TrizCom PR & Pitch PR, is a 30+ years PR and media relations expert. Specializing in crisis communications, digital marketing, and strategic messaging, she delivers impactful results for Fortune 500s, SMBs, and nonprofits.

01/27/2026

“How many press releases will you do?”

I hear that question all the time. It makes sense. It just misses the point.

PR should support growth, recruiting and trust. If we are measuring tactics instead of impact, we are not really measuring PR at all.

I wrote this Substack piece to unpack why PR measurement keeps missing the mark and what leaders should be looking at instead.

Stop Measuring PR Tactics -

Why PR Measurement Keeps Missing the Mark

12/18/2025

Jo Trizila and Tammy Cancela are getting in on the ChatGPT festive candy cane viral photo trend.

We haven’t laughed this hard in a long time. Between the giant peppermint props and all that pink sparkle, we might’ve found our new holiday tradition.

Happy Holidays from our crew to yours.

11/17/2025

We have some big news to share

TrizCom Public Relations just brought home our third PRSA Best of Show award, and our team could not be more proud. This honor is a reflection of our clients’ trust, our team’s relentless creativity and our shared belief that smart storytelling moves business results.

Thank you to our incredible clients, media partners and friends who make this work possible. On to the next big idea.

Check out this piece in AdChat DFW -

Advertising • Public Relations TrizCom Public Relations Wins Its Third PRSA Best of Show Award 1 minute agoby TrizCom1 Views Written by TrizCom Agency honored for Peppa Pig Theme Park Dallas/Fort Worth grand opening campaign at PRSA Dallas Pegasus Awards TrizCom Public Relations (TrizCom PR) proud...

11/17/2025

Big news from our friends at Matter Family Office.

Congratulations to Matter Family Office and IWP Family Office on joining forces to create a $10 billion multifamily office serving more than 140 families across St. Louis, Denver and Dallas-Fort Worth. This combination brings together deep investment expertise, family governance support and a growing team of 90 professionals focused on multigenerational wealth.

TrizCom PR is honored to be part of the team helping share this next chapter of growth and stewardship. Here is to what comes next for Matter Family Office, its leadership and the families they serve.

Read all about it here:

Merger Expands Capabilities While Enhancing High-Touch, Generational Service https://www.youtube.com/watch?v=x7n_c5F6y48 ST. LOUIS, MO / ACCESS Newswire / November 17, 2025 / Matter Family Office and IWP Family Office announced today that they have ...

10/30/2025

New from Jo Trizila: why blogging still matters when AI answers quickly, and how to make each post work harder for search, sales, and PR. Simple steps, real examples, ready to use.
Read now: https://www.trizcom.com/blog/blog-and-ai-search-vs-organic-seo

Alt captions

Make AI cite you. Make readers stay. Read the new blog.

Cadence, intent, clarity. How to blog in the AI era.

Blog smart. Rank in search. Get cited by AI. Read Jo’s post.

A practical guide to blogging in an AI world: use intent keywords, steady cadence and structured posts to win search, earn AI citations and drive leads.