Razor Rank

07/01/2026

Most law firm SEO guides give you the same checklist: Google Business Profile, reviews, content, backlinks. Focusing on all of these is good advice, but it's not enough in the modern search landscape.

Our latest blog post covers the fundamentals above, but goes a step further into the considerations that competitive firms are paying attention to in 2026:

• Brand search demand: why it matters that prospective clients know your name, and how to build brand awareness
• Click satisfaction (Navboost): how to design pages that answer common questions fast so visitors don’t bounce back to a competitor
• AI search visibility: how to get cited by ChatGPT, Gemini, and AI Overviews when your clients aren't clicking traditional links

Read it here: https://razorrank.com/seo-resources/legal-ranking-factors/

06/23/2026

"Google delays DSA to 2027" is making the rounds, and a lot of advertisers are about to read it wrong.

Here's what actually happened: Google pushed the automatic migration of Dynamic Search Ads into AI Max from September 2026 to February 2027. New DSA campaign creation is back on now and runs through January 2027.

What DIDN'T move: Automatically created assets and campaign-level broad match are still upgrading to AI Max on the original September 2026 schedule.

That means the "extra time" is actually narrower than the headline suggests, and it's runway for testing, not a reason to wait. AI Max changes three things inside your Search campaigns: how broadly your ads match, who writes the copy, and which landing page each click lands on.

Kevin Gordon-Wallace from our PPC team wrote out the full timeline and made some great recommendations about what to test first 👇

https://razorrank.com/google-ppc-resources/dsa-deadline-delay/

06/10/2026

If your website seems to have disappeared from AI search and chat results, your Cloudflare settings may be to blame.

Most businesses don't realize there are a few simple settings that, if left alone, will effectively block AI platforms from citing, mentioning, or including your website in search and chats. With more users than ever turning to LLMs for answers, this can have a hugely detrimental effect on your organic visibility, even if you're the best result for a user's query.

We've outlined the changes Cloudflare has made to its default AI-bot blocking in the last year, and how we've helped our clients ensure they're blocking only the bots they intend to within their Cloudflare settings. Read the post here:

Worried your site vanished from AI answers? Cloudflare's default AI-bot blocking may be the cause. See how to audit your settings and stay visible.

06/08/2026

In what seems like no time, OpenAI went from enterprise-only ads to an open self-serve model. Now anyone can advertise in ChatGPT - should you?

In our latest blog post, we break down the historical context behind OpenAI's recent move and the opportunity it presents for businesses in different industries.

Our verdict: If you're in a high-intent, high-consideration industry, it probably makes sense to at least test ads in ChatGPT. The earliest users of the platform will enjoy lower costs per click, and they'll get a head start learning what performs best before competition drives the prices up.

Check out the post here:

OpenAI's new self-serve Ads Manager lets businesses of any size advertise on ChatGPT. Learn how it works, who it's a fit for, and how to get started.

04/07/2026

Nothing like a little conference signage to kill your appetite. 💀

Only at a TBI Med Legal Conference could "Food Truck" and "Cadaver Lab" end up in the same sentence.

We were at Booth 72. Safely away from both. 😅

04/06/2026

We came. We poured. We talked shop.

San Diego, you were good to us. 🥃

Booth 72 at the TBI Med Legal Conference 2026 was equal parts strategy session and bourbon tasting — and honestly? That's exactly how we like it.

Between the pours, we had real conversations with real injury attorneys about what's actually working in digital marketing right now. SEO. Google Ads. Content. Video. And our Full Circle Attribution™ platform that ties it all together — lowering costs per signed case, while providing full attribution on exactly which efforts are driving revenue.

If we met you at the booth, it was great connecting. If we missed you — let's fix that.

📲 Ready to turn your digital marketing into signed cases? Let's talk. 👉 https://razorrank.com/

03/25/2026

We are proud sponsors of the 🧠 TBI Med Legal Conference 2026 — and with just two days to go, we want to make sure you know where to find us: Booth 72, San Diego, March 26–29.

Time is short, and so is our availability at the booth — so if you're attending, put us on your list now.

Razor Rank helps law firms do one thing really well: turn digital marketing into signed cases. SEO, Google Ads, content, and our Full Circle Attribution™ platform — all built specifically for the legal industry.

The conference kicks off in 48 hours. Stop by Booth 72 and let's talk about what's actually moving the needle for injury firms right now. We'll bring the data.

03/21/2026

We're a proud sponsor of the 🧠TBI Med Legal Conference 2026 — and we'll be at Booth 72 in San Diego, March 26–29.

Razor Rank helps law firms do one thing really well: turn digital marketing into signed cases. SEO, Google Ads, content, and our proprietary Full Circle Attribution™ platform — all built specifically for the legal industry.

If you're attending, stop by and let's talk about what's actually moving the needle for injury firms right now.