05/04/2026
Cheap clients will always cost you more than they pay you
I’ve spent over 15 years building brands for athletes, entertainers, and emerging names across sports, fashion, and entertainment. I’ve seen what it looks like when a partnership is done right — when both sides show up with respect, trust, and aligned expectations. And I’ve seen what it looks like when it goes wrong. Not because of a bad strategy. Not because the results weren’t there. But because the client never valued the work in the first place. Let me be direct: the client who haggles you down to the bottom of your rate card is never the one who’s easiest to work with....
I’ve spent over 15 years building brands for athletes, entertainers, and emerging names across sports, fashion, and entertainment. I’ve seen what it looks like when a partnership is done right — wh…