Luminary 2

11/01/2021

Every wonder how you can communicate such a wonderful and fleeting instant feeling? Our partners at Byrider had the unique challenge of focusing on the exact moment their customers are approved for a vehicle loan. See a snapshot of the footage, and more about this amazing nationwide project on our profile!

11/01/2021

Luminary 2 put together an incredible team of talented creatives, operators, grips, and producers to film 13 separate talent scenarios and additional B-roll over a 3 day period. Our content goal was to create a modular content library that could be rearranged to create multiple commercials over a period of time! 🎥

08/20/2021

Tired of reaching out to “[email protected]”???

Welcome to our latest project which will soon be available for dealers… Space Auto, an all-new website platform includes interactive support tickets which can take place anywhere on your website!

Use L2 Huddle to leave digital sticky notes on your website, which records your comment, a screenshot, and your device settings to ensure our team can handle your request quickly and without 13 emails back and forth telling you “we can’t replicate the issue”.

Call us to get a sneak preview of SPACE Auto today!

08/11/2021

Writing is not easy, but writing copy that entices potential customers to convert AND that helps your site rank well in Google searches can seem impossible without the right help.

Ashlan Fiester, our SEO Specialist and Lead Copywriter, shares some tips on how to write copy that truly sells in our latest blog post →

Having compelling copy that converts your online audience to a sale can result in increased performance and revenue for your business.

07/21/2021

Most car dealerships don't have as many cars on the lot as they're used to, so what does that mean for their marketing strategy?

It's actually 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 important for a dealership to advertise when inventory is low and here's why→ bit.ly/3rnv6DX

06/17/2021

Does bounce rate rule your SEO strategy? If so, you might need to revisit that, depending on the purpose of your website as it relates to your business goals. 🤔

A common concern we hear from business stakeholders is their bounce rate is too high. In a lot of cases, especially for automotive dealerships on our SPACE website platform, the quantity and quality of organic search traffic is in terrific shape, regardless of the bounce rate. 💡

But when the bounce rate is high, that doesn't mean users aren't interested, and it doesn't mean your SEO value will suffer. For example, if a marketing campaign for a dealership directs users to the Vehicle Details Page of the specific car they're looking for, they may land on that page, complete a lead, and then leave. In this case, they technically bounce, but they converted. ✅

In this scenario, the marketing campaign accomplished its goal and the SEO value of the site was not harmed because of the conversion. A win-win for a comprehensive digital strategy. 🙌

05/28/2021

Wondering if your ad dollars are really working?

Not sure which marketing channels are generating any return on your investment?

Do you have access to reporting, but just see a bunch of random numbers?

There's a solve for that: Tracking.

Setting up strategically connected data points from your website to your marketing channels will give you a clear picture of exactly what you're spending on advertising, where it's going, and what you're getting from it.

If that last part makes your stomach churn, you're not alone. Drop us a line at [email protected] and we'll be glad to jump on a FREE consultation call.

05/22/2021

out here making us cackle, I’m not sure this one would be co-op approved.

05/10/2021

Wait... only 4% of IOS users can be tracked now? Well now what are businesses going to do to reach their audience?

Here’s an idea or two. 💡

04/30/2021

When it comes to distributing ads across multiple leading platforms, your paid campaigns are only as effective as you make them! Discover a few key tips for optimizing paid ad campaigns and ways to approach your advertising more strategically than ever before:

1. Focus on your target audience - Who are your ideal customers? In order to reach an audience that is most likely to buy from you, it is essential that you take the time to accurately identify these characteristics. By understanding the unique attributes of your ideal buyer, you’ll be able to define specific traits that you want to target, including their interests or behaviors.

2. Constantly test new creative ideas and audiences - Don’t settle on just one tactic. Be open to discovering what performs best. For example, try testing an ad with one headline, versus an ad with another headline, or a single image ad versus a single video ad.

3. Use data to enhance your success - After your ads have been shared with the digital world, utilize metrics like clicks and conversions to pinpoint what is and what is not working. Don’t just stop there, continue to update your strategy in order to improve your results!

04/29/2021

It is safe to say that in order for a brand to be at top of mind over competitors in today’s digital age, a strong, organic social media presence is everything. When utilized effectively, setting a social media strategy in place can lead to more customers, more traffic, and ultimately, more sales.

Visit https://blog.luminary2.com/ to read the latest blog post written by our Marketing Coordinator, Lauren Bissett, and learn how developing a social media plan can not only encourage brand authenticity and engagement, but can help you better reach your marketing goals!