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Pursuant

Name: Pursuant
Address: 15660 North Dallas Parkway, Ste 1000, Dallas, TX, 75248, US
Telephone: +12148667700

A full-service direct response agency powered by our GivingDNA Platform lets more people experience Inspired by your mission. Committed to your results.

Pursuant is driven by a commitment to creating meaningful experiences that allow more donors to change the world – by supporting great organizations. For more than 20 years, our strategies have been informed through a lens that blends your purpose, the supporter’s historical behavior and the unique elements that motivate each donors to give. Serving as an extension of your team, and powered by our

proprietary GivingDNA Platform, we embrace the realities of your current program while charting a strategic path to a future. Together we boldly accelerate impact and deliver results.

06/17/2024

🗣️ The Fundraising Effectiveness Project’s quarterly report is out, and we're diving into the details!

In this episode of Beyond Fundraising, Kristin Priest, VP of Client Strategy of Allegiance Group + Pursuant, breaks down the key findings comparing philanthropic giving trends from 2022 to 2023.

Follow along as Kristin shares five actionable strategies to help fundraisers acquire, engage, and retain donors.

Listen to the full episode now: https://resources.pursuant.com/is-2024-a-make-or-break-year-for-nonprofits

06/04/2024

It’s Election Year, and that means the presidential race will dominate the news cycle and our social feeds.

The bigger question is... how will the election affect our fundraising efforts?

We sat down with Trent Ricker, Chief Strategy Officer at Allegiance Group + Pursuant, to unpack how nonprofits can navigate the challenges and opportunities an election year brings.

Tune in now: https://resources.pursuant.com/fundraising-during-an-election-year-what-nonprofits-need-to-know-in-2024

05/29/2024

The people supporting nonprofits are more diverse than ever, and it’s time for organizational leadership to reflect this — starting with the board of directors.

In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with Christal M. Cherry and Dr. Renee Rubin Ross about how you can bring DEIAB principles to your board and your entire organization. They share tips for getting started, overcoming resistance, and sustaining your work through the long term.

DEIAB work is difficult. But by opening doors for a more diverse and inclusive board, staff, and volunteer base, you’ll access resources and fulfill your mission in ways you’ve never imagined. Listen today: https://resources.pursuant.com/exploring-the-principles-behind-deiab

05/24/2024

Ready to get inspired? You don’t want to miss this episode of Go Beyond Fundraising.

Elana Frank is the CEO and Founder of Jewish Fertility Foundation. From its roots in community-based support to scaling across the nation, the Jewish Fertility Foundation exemplifies strategic growth and comprehensive care.

Dive into Elana's story to learn key strategies for expanding with purpose and passion: https://resources.pursuant.com/one-on-one-with-elana-frank-founding-and-scaling-a-nonprofit

05/20/2024

Nearly 14,000 people applied to volunteer at the Super Bowl this year. How did organizers vet, onboard, and train a volunteer army of this size? With Rosterfy.

In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with Albert Vasquez, Head of Sales and Operations for Rosterfy North America. He discusses the state of volunteerism and its impact on organizations, including the challenges of managing a volunteer program.

Listen to the full episode now: https://resources.pursuant.com/nonprofit-volunteer-management-from-engaged-volunteer-to-passionate-advocate

05/03/2024

As Universal Analytics fully deprecates this summer, nonprofits should already have comprehensive plans in place to track user engagement across their website and digital platforms.

But what about the nonprofits that don’t quite understand the effect of these changes?

Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings. Plus, he outlines the steps nonprofits can take to optimize their websites for better conversions.

Grab your headphones and listen to this episode of Go Beyond Fundraising: https://resources.pursuant.com/boosting-your-fundraising-efforts-with-google-analytics-4

05/02/2024

AI is reshaping how every industry works—nonprofits included. But how do we harness this technology without losing the human connection that is vital to philanthropy?

Nathan Chappell, the author of "The Generosity Crisis" and the brains behind Fundraising.AI tells us how in this episode of Go Beyond Fundraising.

Tune in now to learn how to use AI responsibly and enhance donor engagement: https://resources.pursuant.com/ai-in-fundraising-balancing-productivity-responsibility-and-authenticity

04/29/2024

Want to turn volunteers into advocates?

Check out this Go Beyond Fundraising podcast episode featuring Albert Vasquez from Rosterfy North America, where we explore the ins and outs of volunteer management for nonprofits.

Learn how organizations like the NFL and FIFA streamline their volunteer processes and turn engaged volunteers into passionate advocates and donors.

Tune in now: https://resources.pursuant.com/nonprofit-volunteer-management-from-engaged-volunteer-to-passionate-advocate

04/25/2024

Struggling to harness the power of your nonprofit's data effectively?

You're not alone.

Dive into our latest mini eBook, " Fundraising Metrics: AI and Data Analytics,” designed to demystify AI and empower your team to make data-driven decisions.

Explore how AI can enhance your understanding of critical metrics like lifetime value, giving frequency, giving capacity, and predicted discretionary spending.

Download your free copy today to unlock the full potential of your data: https://www.givingdna.com/fundraising-metrics-ai-and-data-analytics

Address

15660 North Dallas Parkway, Ste 1000
Dallas, TX
75248

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+12148667700

Website

http://www.pursuant.com/

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