02/06/2026
Girl Scout DreamLabs are girls-only innovation hubs popping up across the nation, and was ready to bring them to the Longhorn State. With the opening of DreamLabs in Denton and Dallas counties, including a $1.7M flagship facility in under-resourced southern Dallas, launched a bold, multi-year effort to reimagine how a 100+ year-old organization breaks barriers for girls and communities.
Designed to be open to ALL girls—whether they are a Girl Scout or not—DreamLabs expand access to leadership development, STEM, entrepreneurship, creativity, and community connection.
To bring these spaces to life, we created more than grand openings—we built immersive, community-driven experiences that spotlighted the hubs’ hands-on STEM, podcast and media studios, climbing and cooking spaces, and family-friendly programming.
We were thrilled by the results and success of these openings:
• 300+ guests at the Denton County opening
• Nearly 600 guests in Dallas County
• 70+ earned media placements in five months
• 17M+ media reach (25,000%+ increase over the prior period)
• 500% ROI based on earned media value
From donors and educators to families, community leaders, and media, the excitement was undeniable—and the DreamLab movement is just getting started. 💚💚💚
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