Tony Fay PR

Tony Fay Public Relations tells powerful stories that fall at the very nexus of sports and entertainment fandom and cause marketing.

09/02/2026

As Dallas Trinity FC kicks off its third season, TFPR continues a partnership that began ahead of the club’s inaugural year, now helping tell the story of a new era alongside Atlético Dallas.

Ahead of the season opener, TFPR hosted The Dallas Morning News’ Abraham Nudelstejer at training for interviews with First Team Manager Lee Nguyen, midfielders Camryn Lancaster and captain Sophie Braun, and DTFC and Atlético Dallas Sporting Director Brian Corcoran, a visit that resulted in a feature on the cover of SportsDay.

TFPR also secured interviews with DTFC and Atlético Dallas owners Matt Valentine and Sam Morton on FOX 4’s The Ten, and with Nguyen on D Magazine’s The StrongSide with Mike Piellucci and Mike Marshall, spotlighting the clubs’ shared ownership and leadership, DTFC’s acquisition, and the vision ahead for both clubs.

Congratulations to Dallas Trinity FC on the start of a new season and a new era!

08/29/2026

Celebrating a summer of milestones across Team TFPR.

Four members of TFPR recently marked work anniversaries, and we’re grateful for the growth, dedication and talent they bring every day. Swipe through to see the people behind these milestones.

08/28/2026

Ahead of the 2027 PGA Championship, PGA of America’s Terry Clark joined Bloomberg’s Julie Fine to discuss the unprecedented momentum building in North Texas for the first men's Major in Texas in over 60 years.

TFPR directed media relations efforts for the opportunity, as Clark detailed record ticket and hospitality sales, the Championship's economic impact, and the remarkable growth of golf among women, youth and diverse communities.

The coverage marks another powerful milestone for Frisco as the modern home of golf. Congratulations to Terry Clark and the entire PGA of America team as the countdown to 2027 continues!

08/26/2026

Remembering Dolly Parton, a true original whose light reached far beyond country music. TFPR was honored to work with Dolly and the ACM Awards leading up to the 2023 ceremony she hosted.

We’ll always remember the warmth, humor and unmistakable personality she brought to every room including this press conference. 🦋

08/25/2026

The Dallas Wings brought business, community and basketball together Thursday night with the Beyond the Court Executive Forum, followed by a matchup with the Indiana Fever.

The forum brought together business leaders and members of the Dallas community for conversations on leadership, innovation, investment in women’s sports and the franchise’s growth. TFPR’s Chief Media Officer Betsy Dixon served as emcee, guiding the conversation with a lineup of executives and leaders.

The night continued at the game, where 20,297 fans filled the arena for the second-largest home attendance in Dallas Wings history. TFPR helped secure and host media and influencers around the matchup, extending the story beyond the court.

The Wings will continue their push for the playoffs before moving their home games to American Airlines Center in 2027.

08/22/2026

College football season starts August 29, but the work started in July.

TFPR staffed the Big 12 Media Days at The Star in Frisco, supporting Florida Citrus Sports and The Pony Express Award.

The team coordinated interviews for FCS Director of Communications Sam Gardner around the Pop-Tarts Bowl, Citrus Bowl and the organization’s continued evolution, while capturing content with players and coaches for The Pony Express Award.

While in Frisco, the team connected with clients and partners across , , , and , along with national and local college football media.

08/19/2026

Back in April, Kit Sawers announced her departure from Klyde Warren Park after leading the park since 2018.

Kit told D CEO Magazine, in a feature TFPR helped to secure, that Klyde Warren Park "exceeded our expectations because it became woven into the fabric of Dallas," crediting the model behind it: "Dallas done right is public-private partnerships."

Under Kit's leadership, Klyde Warren Park became one of the most recognized urban green spaces in the country, a proof point for what Dallas achieves when the public and private sectors build together.

Kit is heading to SMU next. With back to school season starting, we wish her well as she officially kicks off her next chapter. 👏

08/17/2026

On National Nonprofit Day, we’re recognizing the organizations working every day to strengthen communities across North Texas and beyond.

Our nonprofit clients support a wide range of causes, from education and youth development to health, housing, financial literacy, sports, science and the arts. Back-to-school season offers one example of that work.

United Way of Metropolitan Dallas brought volunteers to Eladio R. Martinez Learning Center to stock school supplies, refresh classrooms and assemble new furniture, while Uplift Education launched back-to-school efforts across its campuses. Ascend Dallas and Dallas Area Habitat for Humanity offer financial literacy programs that help families build skills for the future, and YMCA of Central Texas recently helped 350 families prepare for the school year with supplies and resources. The College Football Playoff Foundation will continue supporting educators through its Extra Yard for Teachers initiative in September.

The work extends well beyond the school year, with organizations across our nonprofit portfolio continuing to create opportunities and support their communities year-round.

We’re grateful to work alongside the people and organizations making that work possible.

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