Avail Digital Marketing

01/15/2019

Looking for free & cost effective ways to create awesome content for social media?📲 📸🎥

💥Here's THE LIST of my Top 14 Apps/tools for content creation:

𝗖𝗮𝗻𝘃𝗮: the number one tool for easily creating graphics for all platforms.

𝗦𝗽𝗮𝗿𝗸 𝗣𝗼𝘀𝘁: Alternative to Canva with many other different styles of templates.

𝗣𝗵𝗼𝘁𝗼𝗳𝗼𝘅: like Photoshop for amazing layerings and editing, but with a much simplified user experience.

𝗔𝗻𝗰𝗵𝗼𝗿: the all in one free solution for podcast creation.

𝗥𝗲𝘃: cost effective solution for quickly creating captions for your videos as well as translating audio/video recordings to text.

𝗔𝗽𝗽𝗹𝗲 𝗖𝗹𝗶𝗽𝘀 (𝗶𝗣𝗵𝗼𝗻𝗲 𝗼𝗻𝗹𝘆): allows you to record video with permanent captions automatically created as you speak.

𝗦𝗵𝗮𝗸𝗿: amazing tool for video campaigns.

𝗩𝗶𝗱𝗲𝗼𝗵𝗶𝘃𝗲: affordable quality stock footage and motion graphic templates for your videos.

𝗟𝘂𝗺𝗲𝗻 𝟱: easily convert blogs or paragraphs into informational bullet point style videos.

𝗖𝗶𝗻𝗲𝗺𝗮𝗴𝗿𝗮𝗽𝗵 𝗣𝗿𝗼: is it a photo or is it a video? Both:)

𝗣𝗶𝘅𝗮𝗹𝗼𝗼𝗽: bring your photos to life by animating different parts of the picture!

𝗜𝗻S𝗵𝗼𝘁: quickly create amazing videos with ease. Includes motion graphics and cool animations easily inserted in your phone before exporting.

𝗦𝗼𝘂𝗻𝗱𝘀𝘁𝗿𝗶𝗽𝗲 & 𝗔𝗿𝘁𝗹𝗶𝘀𝘁: unlimited royalty free music for video. Affordable monthly subscriptions.

01/06/2019

Facebook just released a new set of CTA stickers for Pages, which will enable businesses to make more effective use of the option via direct response tools.

The new buttons mirror the CTA options available in the main header of business Pages. As you can see here, you can now prompt Stories viewers to 'Shop Now', 'Get Directions' or 'Book' directly from the Stories feed.

Back in September, Facebook reported that, combined, Facebook and Messenger Stories now see 300 million daily active users. That's not so bad - especially when you consider that Instagram Stories, which has been a big success, sees only 100 million more daily actives (400m).

The problem is that Facebook's main app has much broader scale (2.27 billion), and as such, it's seeing far slower take-up of the option.

If Facebook continues to push Stories usage, through in-feed promos and other awareness efforts, that could help boost exposure for your brand Stories content, with less competition currently in the space. And with these new CTA buttons, along with links in Stories (still in testing), the benefits for business promotion may be significant.

01/05/2019

The days of IG profiles faking their way to Insta-fame could be numbered!

Instagram is launching a new push to eliminate inauthentic followers and likes gained via the use of third-party tools which promise to boost your on-platform presence.

Recently, we’ve seen accounts use third-party apps to artificially grow their audience. Every day people come to Instagram to have real experiences, including genuine interactions. It is our …

01/04/2019

Insightful study done by AdWeek where the trends prove that Messenger Marketing is quickly becoming one of the most powerful tools in your arsenal.

Brands like Lego, LiveNation and Acura are making messaging apps an important part of their marketing strategy.

12/20/2018

One of the most prominent Social Media & Web Design trends during 2019 will be the growing importance of personal branding to business branding.

Especially for small and medium businesses, showing a face to a brand name helps to build genuine loyalty. A brand that’s more relatable, and has this human connection, naturally garners more trust, and trust is essential for building relationships.

A way to humanize a brand is to promote the personal brand of the business owner or a high-level leader. This tactic has become a staple for many organizations (think Apple & Amazon), as demonstrated through guest blogging, podcast and social media appearances, and other publicity opportunities. By enabling your audiences to get to know the character and expertise of company leadership, a business can fortify its brand reputation and increase credibility at an incredible speed.

Businesses that embrace this fact during 2019 will have a distinct advantage over companies that hide behind their logo.

Who's the face of your brand?