Boone Insights, Inc.

12/28/2023

10,000 Meals for the Holidays -

12/20/2021

Happy Holidays with Gratitude -

03/30/2021

In 2020, we enjoyed working with the Pepsico Foresights Team to reveal the true state of life at home during COVID, and consumer's expectations for the future. It was humbling and inspiring all at once to understand the state of America as told by real people from across the US.

We hope you enjoy the read!

How PepsiCo Foods used projective techniques and future scenarios for consumer behavior to understand the drastic changes COVID-19 had on consumers' snacking habits.

12/16/2020

15,000 Meals for the Holidays -

12/30/2019

20,000 Meals for the Holidays -

09/04/2019

In the spirit of giving our clients "more", here is a short & sweet article comparing TMR (traditional market research) to AMR (agile market research). If you have a champion for an agile process and are ready to give it a whirl, please let us know at [email protected].

https://greenbookblog.org/2019/08/20/3-core-requirements-for-agile-market-research-in-2020/

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04/24/2019

The future of MR Qual ... artificial respondents showing AI-driven facial expressions and emotions to marketing concepts in real time. No more recruiting real people.

Wow. Really?

04/24/2019

Attending iiex in Austin today. Learning about Gen Z from a 22 year old speaker.

04/18/2018

Q: Looking to take your brand strategy and messaging to the next level?

Unearth the emotional, authentic connections your teams are craving through our mixed-methodology Brand Lover Immersions.

04/18/2018

Welcome to Boone Insights, Inc.