05/28/2026
Summer is here - which means shopper behavior shifts fast: fewer routing schedules, more mobile browsing, and a lot more “I need it now” buying. ☀️🛒
If you’re planning a summer ramp, here’s a simple approach that keeps things focused (and actually doable):
✅ Weeks 1-2: Tighten the Basics
Check Mobile Speed & Core Pages
Clean Up Navigation & Top Collections/Categories
Make Shipping/Returns Info Easy to Find
✅ Weeks 3-4: Refresh What’s Already Working
Update Top Product Pages (photos, FAQs, specs, trust signals)
Re-Merchanside Best Sellers & Seasonal Bundles
Add 2-3 Internal Links Per Key Page to Guide Shoppers
✅ Weeks 5-6: Turn on the Easy Wins
Launch 1-2 Email/SMS Flows (welcome & post-purchase)
Retarget High-Intent Visitors (viewed product/added-to-cart)
Test ONE Thing at a Time (headline, offer, CTA, free shipping threshold)
Summer doesn’t have to mean “do everything.” It’s all about small improvements that compound.
What are you prioritizing this summer: traffic, conversion, or retention?