MaddMarketing, LLC

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Local business customers may be more forgiving than you think. In fact, your customers may think differently than you mi...
08/26/2019

Local business customers may be more forgiving than you think. In fact, your customers may think differently than you might think.

In so many cases, negative reviews are neither punishment nor the end of the road — they are an opportunity.

Spending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experi...
08/16/2019

Spending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle.

When it comes to link building, getting your emails opened is half the battle. In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even...
08/15/2019

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of knowledge can make a big difference.

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 10 million times and provides the information you need to get on the road to professional-quality SEO.

08/14/2019

The readability analysis uses an algorithm to determine how readable your post is. Yoast has carefully crafted this algorithm to make it as accurate as possible without being too strict. It features several checks that’ll give you advice when you write your post. In other words, by following the advice, you can make your text easier to read and understand.

Yoast SEO includes an incredibly useful feature called the readability analysis. This tool, combined with the content analysis, helps you write awesome content that everyone can understand. We think readability ranks, so you should optimize your writing. Find out how!

There should be a keyword strategy behind the keyphrases you pick, and your brand can play a role in this. Let’s explore...
08/14/2019

There should be a keyword strategy behind the keyphrases you pick, and your brand can play a role in this. Let’s explore the relationship between branding and keyword strategy!

Your brand is one of your most important keywords, but it shouldn't be your only keyword, nor should you have lots of keywords but no brand. There should be a strategy behind the keywords you pick, This post highlights the why and the how of that.

What is LegitScript Certification and why is it important for Treatment Centers?
08/13/2019

What is LegitScript Certification and why is it important for Treatment Centers?

Learn how LegitScript Certification helps drug and alcohol addiction treatment providers advertise on Google, Bing, and Facebook. Learn more.

Excellent SEO content writers = Higher search rankings.
08/12/2019

Excellent SEO content writers = Higher search rankings.

If you're a writer with these two great skills, congratulations: you're an exceptional SEO writer!

Using long keyphrases can be a good SEO strategy - but what’s too long?
08/12/2019

Using long keyphrases can be a good SEO strategy - but what’s too long?

We often advise to go after long-tail keyphrases when trying to rank. But don't go overboard: when keyphrases are too long, copy becomes unreadable!

Did you know that Google increased the length of the meta description (that descriptive snippet that shows in organic se...
12/12/2017

Did you know that Google increased the length of the meta description (that descriptive snippet that shows in organic search results)? Learn how it can impact SEO and what you can do to optimize your website's pages.

Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.

Google's local search algorithm certainly factors in proximity - arguably first. Your Google listing, reviews, SEO effo...
12/05/2017

Google's local search algorithm certainly factors in proximity - arguably first. Your Google listing, reviews, SEO efforts, and citations may impact ranking factors as well. Have you checked your local search listing lately?

The local search algorithm is unquestionably tri-modal, but Proximity is the KEY factor that Google is currently scoring higher than other factors.

Yes, Google does check whether your site is HTTP or HTTPS. If you haven't yet, it's time to consider installing SSL on ...
11/30/2017

Yes, Google does check whether your site is HTTP or HTTPS. If you haven't yet, it's time to consider installing SSL on your website.

Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and

WordPress isn't just for small businesses or blogs! Check out some of these well known brands using WordPress.
11/28/2017

WordPress isn't just for small businesses or blogs! Check out some of these well known brands using WordPress.

It’s no secret that WordPress is popular. 28.6% of all websites use WordPress, and WordPress holds a dominant 59.4% market share when it comes to content management systems. But it’s not just tons of small websites using WordPress – did you know that some of the biggest websites and brands in the...

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