07/16/2026
The funnel is dead. Charlie Calise breaks down why — and what replaces it.
In the latest Imaginuity Minute, our Chairman argues that performance marketing has undergone a fundamental shift. Instead of building broad awareness and hoping the right people find their way to conversion, AI lets you start with your best customers and find more who look just like them.
For franchise and multi-location brands, that shift means less budget wasted on cold audiences — and a faster, more direct path to qualified leads at every location.
Watch the video, then read Charlie's full breakdown: https://na2.hubs.ly/H06GH_F0