Imaginuity

Imaginuity Where Creative Minds and Data Insights Change Marketing Challenges into Transformative Results. Ready to take the guesswork out of your marketing?

At Imaginuity, we're passionate about turning "we think" into "we know." Our talented team of Imaginarians combines creativity and cutting-edge tech to help brands understand exactly what works (and what doesn't). Because when you know better, you do better! 🚀 Let's transform your marketing together.

07/16/2026

The funnel is dead. Charlie Calise breaks down why — and what replaces it.

In the latest Imaginuity Minute, our Chairman argues that performance marketing has undergone a fundamental shift. Instead of building broad awareness and hoping the right people find their way to conversion, AI lets you start with your best customers and find more who look just like them.

For franchise and multi-location brands, that shift means less budget wasted on cold audiences — and a faster, more direct path to qualified leads at every location.

Watch the video, then read Charlie's full breakdown: https://na2.hubs.ly/H06GH_F0

Imaginuity Leadership Series: Jonathan Bosley, Director of TechnologyMonday through Friday, Jonathan Bosley is making te...
07/14/2026

Imaginuity Leadership Series: Jonathan Bosley, Director of Technology

Monday through Friday, Jonathan Bosley is making technology decisions. Saturday, he's making BBQ decisions. Both get the same level of care.

As Director of Technology, Jonathan leads our technology strategy across our clients — evaluating what's new, implementing what works, and keeping it all secure.

"I'm passionate about innovation and optimization; challenging the status quo in technology, processes, and systems; and solving problems for the organization and my teammates."

Outside the office, he trades servers for smokers. "Cooking Texas BBQ is a family affair in my house — we all get involved in the prep and the slow-and-low cooking."

His career advice: technical skills get you in the door, but communication and teamwork are what let you explain complex ideas to non-technical stakeholders — and actually get things done.
You can learn more about the people behind Imaginuity's work. 👇

https://na2.hubs.ly/H06CLgd0

Double the recognition for Kelly Flynn, Lead of Client Partnerships at Imaginuity!Kelly was named a recipient of AAF Dis...
07/10/2026

Double the recognition for Kelly Flynn, Lead of Client Partnerships at Imaginuity!

Kelly was named a recipient of AAF District 10's Next Wave Award, honoring standout young professionals (under 40) across Arkansas, Louisiana, Oklahoma, and Texas, presented at this year's Advention. It's only the second time this award has ever been given out.

She was also named a AAF Dallas Luminary (formerly Shining Stars), recognizing professionals shaping the future of Dallas advertising and marketing, making her part of just the second class since the program's rebrand.

Kelly's approach to client partnerships, steady, thoughtful, and always client-first, is exactly why these honors are so well earned. Congratulations, Kelly! We're lucky to have you on the team.

Congress just passed the biggest housing bill in decades. Here's what it actually means for real estate investors.The 21...
06/24/2026

Congress just passed the biggest housing bill in decades. Here's what it actually means for real estate investors.

The 21st Century Road to Housing Act cleared both chambers this week with near-unanimous support. The headlines are focused on supply and affordability. But for investors, the more important signal is competitive pressure.

More federal incentives for new construction. Streamlined permitting. Expanded definitions for manufactured housing. More capital looking for deals in the same markets you're already working.

None of that creates more motivated sellers. It creates more competition for the ones already out there.

The investors who will feel this the least are the ones who aren't dependent on the same lists and the same channels as everyone else — because they built direct relationships with sellers in their markets before the rush.

The ones who will feel it most are still waiting to see what happens.

More on building a seller pipeline that doesn't depend on market conditions:
↳ https://na2.hubs.ly/H06hPp-0

Franchise growth teams are under constant pressure to produce more.More leads.More campaigns.More local activity.More pr...
05/28/2026

Franchise growth teams are under constant pressure to produce more.

More leads.
More campaigns.
More local activity.
More proof that marketing is working.

But activity and volume can hide a lot of what is really happening in the system.

It can hide weak markets.
It can hide inconsistent franchisee performance.
It can hide channels that generate activity without contributing much growth.
It can hide the fact that no one has a clear view of what is actually working at the unit level.

A franchise system can look busy and still not be built for performance.

If this feels familiar, visit Imaginuity at Table 38 during the Franchise Growth & Marketing Conference 2026, June 2–4.

Franchise marketing reporting can turn into reporting theater fast.The dashboard is clean. The numbers are there. The re...
05/27/2026

Franchise marketing reporting can turn into reporting theater fast.

The dashboard is clean. The numbers are there. The recap gets reviewed.

Everyone can see what launched, what was spent, and how many leads came in.

But can the team see which locations grew, which markets are slipping, and what should be fixed, funded, or stopped?

That is the difference between having reporting and having useful visibility.

If this is a familiar tension inside your system, it is worth a conversation at FGMC. Visit Imaginuity at Table 38.

Are you able to easily launch campaigns to promote what’s happening at your center? Events. New openings. Seasonal momen...
05/13/2026

Are you able to easily launch campaigns to promote what’s happening at your center?

Events. New openings. Seasonal moments.

Most teams know what they want to promote. The challenge is getting campaigns live quickly and consistently.

Adwerx makes that easier.

It gives shopping center teams a simple way to launch targeted digital campaigns without complicated workflows or long lead times.

So you can increase awareness, stay visible in the right markets, and drive more traffic when it matters.

We’ll be demoing Adwerx at ICSC + PropTech in Las Vegas.

Stop by the booth to see how it works!

Shopping center visits don’t start at the property. They start earlier, when shoppers are searching for nearby options, ...
05/12/2026

Shopping center visits don’t start at the property.

They start earlier, when shoppers are searching for nearby options, comparing tenant mix, checking dining and events, reading reviews, and deciding where to go.

That’s when the visit decision is happening.

And increasingly, AI is influencing what gets seen, what gets trusted, and what gets chosen.

That means traffic growth doesn’t start at the property.

It starts with discovery.

The question is no longer just, “How do we promote the center?”

It’s, “How easy are we making it for shoppers to find, understand, and choose our centers?”

We’re looking forward to discussing what that means for shopping center teams at ICSC LAS VEGAS 2026.

If you’ll be there, connect with us in Vegas: https://na2.hubs.ly/H05rhvP0

We’re headed to ICSC LAS VEGAS 2026.If you’re focused on portfolio growth, leasing velocity, stronger digital performanc...
05/11/2026

We’re headed to ICSC LAS VEGAS 2026.

If you’re focused on portfolio growth, leasing velocity, stronger digital performance, or making your centers easier for shoppers to find and choose, let’s connect in Vegas.

May 18–20

Las Vegas Convention Center

04/20/2026

We’ll be at Build Expo Dallas at Booth 377.

Stop by and scan to enter to win a Blackstone Original Outdoor Griddle. Everyone who enters will also receive our 90-day AI discovery action plan, built to help home services brands improve local visibility, capture more local demand, and turn it into booked work.

Dallas Market Hall�April 22–23, 2026

Stop by Booth 377, scan to enter, and you’re in.

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Address

1201 Main Street, Suite 1800
Dallas, TX
75202

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+12145723900

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