05/28/2026
Franchise growth teams are under constant pressure to produce more.
More leads.
More campaigns.
More local activity.
More proof that marketing is working.
But activity and volume can hide a lot of what is really happening in the system.
It can hide weak markets.
It can hide inconsistent franchisee performance.
It can hide channels that generate activity without contributing much growth.
It can hide the fact that no one has a clear view of what is actually working at the unit level.
A franchise system can look busy and still not be built for performance.
If this feels familiar, visit Imaginuity at Table 38 during the Franchise Growth & Marketing Conference 2026, June 2–4.