09/04/2026
Think about the drive you made this morning. Same route you always take.
How many businesses did you pass? Forty? Sixty? Now name five.
You can't. Not because you weren't paying attention, but because your brain deletes anything that looks like everything else.
But you'd remember the one with the flags out front.
Or the one with the balloon.
Or the one where something was moving.
That's the entire game. Not being the best business on the road. Being the one that survives the delete.
Is your location memorable? If not, we can help.