WrightIMC

WrightIMC WrightIMC is a full-service digital advertising agency with deep roots in search engine marketing. Our job is to make our clients money. We are good at our job.

We specialize in handcrafted marketing solutions to meet YOUR needs. WrightIMC was founded in 2007 by Tony Wright. When asked why he chose to name his company “WrightIMC” he said, “If you look at the successful advertising agencies of the past, almost all had the principal’s name on the door. Most of the newer successful agencies use either an acronym or description as the name of their agency. By

combining the acronym for Integrated Marketing Communication – what we actually do – with my name, I wanted to create a place where old school account service meets cutting edge strategy and tactics. In WrightIMC, we’ve done just that.”

05/22/2026

Your buyers are comparing you to competitors right now, whether you like it or not. The only question is whether you get a say in how that conversation goes.

In this Marketing Minute, Tony Wright explains why the comparison page you're afraid to build is actually your chance to frame the decision, name the tradeoffs honestly, and reach buyers at the exact moment they're choosing.

Brought to you by TexasCMO, fractional CMO services for businesses that need senior marketing leadership without the full-time cost.

05/21/2026

Every discount feels like a win today. It's a tax you pay tomorrow. Cut your price often enough and you train buyers to wait, anchor your value lower, and make future price increases feel like a betrayal.

In this Marketing Minute, Tony Wright explains how discounting quietly erodes your pricing power, and why every discount should come with a reason attached.

Brought to you by TexasCMO, fractional CMO services for businesses that need senior marketing leadership without the full-time cost.

05/20/2026

You think you're winning the deal. Then it dies in a meeting you were never invited to. You didn't lose to a competitor. You lost to a buying committee you never met.

In this Marketing Minute, Tony Wright explains why selling to one enthusiastic contact fails when five people influence the purchase, and how to arm your champion to win the room without you.

Brought to you by TexasCMO, fractional CMO services for businesses that need senior marketing leadership without the full-time cost.

05/19/2026

Your sales cycle didn't get longer because buyers got slower. It got longer because your marketing went quiet during the part of the journey that matters most.

In this Marketing Minute, Tony Wright explains why silence in the middle of the funnel costs more deals than any weak pitch ever could, and what to do instead.

Brought to you by TexasCMO, fractional CMO services for businesses that need senior marketing leadership without the full-time cost.

05/18/2026

Going broad feels safer. It almost never is. Broader audiences force generic messaging, slower deals, and weaker pricing power.

In this Marketing Minute, Tony Wright explains why niching down almost always increases revenue. Sharper positioning, faster close rates, stronger referrals, and better margins follow when you commit to a clearly defined buyer.

Brought to you by TexasCMO, fractional CMO services for businesses that need senior marketing leadership without the full-time cost.

05/15/2026

"Request a quote" feels like a conversion. It's actually the friction that's costing you buyers.

In today's Marketing Minute, Tony Wright explains why the quote form screens out your best leads, the two moves the brands winning B2B right now are making instead, and why transparency has become a competitive advantage.

Brought to you by TexasCMO. Fractional CMO services for growing businesses. texascmo.com

05/14/2026

If your marketing dashboard has forty metrics on it, you don't have a strategy. You have noise.

In today's Marketing Minute, Tony Wright explains why three metrics outperform thirty, how to pick the right three for your business, and why the best dashboards drive decisions, not reports.

Brought to you by TexasCMO. Fractional CMO services for growing businesses. texascmo.com

05/13/2026

Most B2B buyers research on their phones first. Most B2B websites were built for desktop. That gap is killing pipeline.

In today's Marketing Minute, Tony Wright explains why the mobile experience is now the first impression your buyers form, the simple audit every business should run on their phone this week, and why a broken mobile site is a revenue problem, not a UX problem.

Brought to you by TexasCMO. Fractional CMO services for growing businesses. texascmo.com

05/12/2026

Read your homepage headline out loud. Would your best salesperson actually say it to a buyer?

Probably not. And that's the problem.

In today's Marketing Minute, Tony Wright explains why your sales team already has the words your marketing team is trying to invent, and the three questions to ask your top closer this week to find them.

Brought to you by TexasCMO. Fractional CMO services for growing businesses. texascmo.com

05/11/2026

For twenty years, churn was a customer success problem.
That's over. Retention is a buying decision, and buying decisions are marketing's job.

In today's Marketing Minute, Tony Wright explains why the brands winning right now treat retention like a marketing channel, budget for it, and run campaigns against it, and why most businesses have their marketing budget backwards.

Brought to you by TexasCMO. Fractional CMO services for growing businesses. texascmo.com

05/08/2026

You've felt it. You looked at one product, and now it's following you across the internet for six weeks.That's bad retargeting. And it's not just annoying. It's costing the business running it real money and real brand equity.In today's Marketing Minute, Tony Wright explains why frequency caps, creative rotation, and exit timing matter more than the audience itself, and how bad retargeting trains buyers to block your brand.Brought to you by TexasCMO. Fractional CMO services for growing businesses. texascmo.com

Address

Dallas, TX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19722157167

Website

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