Videocentric Digital Marketing and Consulting Agency
WHAT’S THE STORY BEHIND OUR BRAND? As it is with most companies, the logo and the brand have gone through a maturation process coinciding with the company’s growth and the evolution of services. HAVE YOU EVER WONDERED ABOUT THE STORY BEHIND AN ICON? Well, here is ours… When we first started planning the launch of SyncLab Media, it was very impo
rtant for us to design a graphic icon that embodies our company philosophy. The graphic in the center is an interpretation of the focus rings inside a camera lens and represents how our agency is centered on the power of focused video content. The colors of Red, Green and Blue, the video term is RGB, are the basic color elements of a pixel and may be combined to achieve an almost unlimited variety of visual results. The circular shape and positioning of the equal color segments have meaning as well. Blue stands for Strategic Direction, which is the foundation of sound marketing. Red stands for Creative Production, as entertaining and engaging digital content creates opportunity. Green stands for Optimized Support, the ongoing conversation which promotes successful results and leads once again to more evolved strategies. So, you see, our icon embodies the philosophy of SyncLab Media and our approach to digital marketing. We synchronize our talent and expertise through the process of Strategic Direction, Creative Production and Optimized Support in a cutting edge video “Lab” to help you achieve your digital marketing objectives.
