05/14/2026
Your hero section has one job: tell the right person they're in the right place.
Most don't.
They describe the company instead. "Welcome to our site." "We're a full-service agency."
True, and useless.
The reader learns about you, and nothing about themselves.
A hero that works names three things: who it's for in their words, the change you help them make, and one next step worth taking.
Here's the test. Read only your hero. Would a stranger know if this is for them? If they have to scroll to find out, it already failed.
Fix the first sentence and the same traffic starts to convert. The words carry the page before the design does.