03/01/2025
In March 2019, I had the honor of sitting next to Dasha at 24:1 Cafe in Ferguson & helping her build the very first website for . Now, almost 6 years later, I got to do it again — but this time, with a refresh for Dasha’s book launch with Simon & Schuster. 💛📚🍾
This project is personal for me. Watching Dasha’s journey, from a Facebook group for Black women figuring out their finances to a full-blown movement with 79K+ members and 26K+ email subscribers, has been inspiring in every way. She’s helped thousands of Black women feel seen, empowered, and confident about their money — including me. 🙌🏾
The brand refresh & new site was needed to handle the influx of traffic coming for her March 11th book release (pre-order is live 👀), and I couldn’t be prouder to play a small part in this next chapter.
Full-circle, proud little sister moment. 💛