InCon, LLC

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InCon, LLC InCon, LLC is a strategic marketing agency that exists to accelerate business growth at a fraction o

We partner with our clients to deliver long-term marketing support. A trusted marketing department always at your service.

• Branding & Website
• Social Media Management
• Marketing & Campaign Strategy
• Marketing Research & Auditing

Serving as a fractional marketing department for small and mid-sized businesses.

Automate the process. Not the relationship.Automation is great at the things that should happen the same way every time:...
10/19/2026

Automate the process. Not the relationship.

Automation is great at the things that should happen the same way every time:
✓ CRM entry
✓ Confirmation email or text
✓ Internal notifications
✓ Task creation
✓ Appointment reminders
✓ Basic nurture
✓ Review requests
People are better at the moments that need judgment, trust and persuasion:
✓ Discovery conversations
✓ Complex qualification
✓ Relationship building
✓ Proposal discussions
✓ Objection handling
✓ Negotiation
✓ High-value follow-up

Automation creates consistency. People create connection. You need both.
What's one task your team still does by hand that should be automated?

3 days until the workshop: Thursday, Oct 22 at 11 AM Central.
Register: https://riverside.com/webinar/registration/eyJldmVudElkIjoiNmFjOGQyNDYyNzU2MDhjMDU1MmIzYWE2Iiwic2x1ZyI6ImluY29uLWxsY3Mtc3R1ZGlvIn0=?InConLLC=www.inconllc.com

A quick introduction before Thursday.This workshop around one idea: attention creates opportunity, but systems protect i...
10/18/2026

A quick introduction before Thursday.

This workshop around one idea: attention creates opportunity, but systems protect it.

Getting found and building trust gets people to raise their hand. What happens next decides whether they become customers. This session is about that part: capturing every inquiry and converting more of them.

It's a working session, not a lecture. Bring something to write on. You'll map your own lead process, score your system, and leave with a 30-day plan.

Join me Thursday, Oct 22 at 11 AM Central.
Register: https://riverside.com/webinar/registration/eyJldmVudElkIjoiNmFjOGQyNDYyNzU2MDhjMDU1MmIzYWE2Iiwic2x1ZyI6ImluY29uLWxsY3Mtc3R1ZGlvIn0=?InConLLC=www.inconllc.com

See you there.

Silence does not always mean no.Prospects get busy. They compare options. They wait on budgets, partners, insurance or t...
10/17/2026

Silence does not always mean no.

Prospects get busy. They compare options. They wait on budgets, partners, insurance or timing.

But when a lead goes quiet, a lot of businesses stop. One call, one email, and that's the whole sales process.

Converting more leads isn't about closing harder. It's about following up better: the right message, at the right time, through a process your team can repeat. A good system keeps the conversation alive without being pushy.
Be honest: how many times does your business follow up before giving up?

Drop the number below.
On Thursday, Oct 22 at 11 AM Central, I'll walk through a 7-step follow-up cadence you can match to your own buying cycle.

Register: https://riverside.com/webinar/registration/eyJldmVudElkIjoiNmFjOGQyNDYyNzU2MDhjMDU1MmIzYWE2Iiwic2x1ZyI6ImluY29uLWxsY3Mtc3R1ZGlvIn0=?InConLLC=www.inconllc.com

A free follow-up message. 𝗖𝗼𝗽𝘆 𝗶𝘁, 𝗽𝗮𝘀𝘁𝗲 𝗶𝘁, 𝘂𝘀𝗲 𝗶𝘁 𝘁𝗼𝗱𝗮𝘆.When someone reaches out, the first reply should go out immedi...
10/16/2026

A free follow-up message. 𝗖𝗼𝗽𝘆 𝗶𝘁, 𝗽𝗮𝘀𝘁𝗲 𝗶𝘁, 𝘂𝘀𝗲 𝗶𝘁 𝘁𝗼𝗱𝗮𝘆.

When someone reaches out, the first reply should go out immediately, even if no one can call back yet. Here's a simple one:

"Hi [First Name], thanks for reaching out to [Company]. We received your request regarding [service]. A member of our team will follow up shortly."

Why it works:
→ The prospect knows their request landed
→ Your team gets time without going silent
→ It sets the expectation that a real person is coming

Set it up as the automatic reply on your website form, your text line and your DMs.

In the workshop I'll share three more: unable to reach, post-estimate and re-engagement.

Thursday, Oct 22 at 11 AM Central
Register: https://riverside.com/webinar/registration/eyJldmVudElkIjoiNmFjOGQyNDYyNzU2MDhjMDU1MmIzYWE2Iiwic2x1ZyI6ImluY29uLWxsY3Mtc3R1ZGlvIn0=?InConLLC=www.inconllc.com

Try this tonight. It takes five minutes.It's called the Mystery Lead Test.Fill out your own website form. Call your busi...
10/15/2026

Try this tonight. It takes five minutes.

It's called the Mystery Lead Test.

Fill out your own website form. Call your business after hours. Or send a message on a channel you use for leads. Don't warn the team first.

Before you do, write down what you expect to happen. Then answer honestly:
- Who received it?
- Where is it stored?
- Did the customer get a confirmation?
- Did anyone on the team get an alert?
- How quickly did a person respond?
- What happened after hours?

Compare your answers to what you expected. The gaps are your to-do list.
Try it and tell me in the comments what you found. I'll reply to every one.

Next Thursday, Oct 22 at 11 AM Central, we'll turn what you find into a capture system that catches every inquiry.

Register: https://riverside.com/webinar/registration/eyJldmVudElkIjoiNmFjOGQyNDYyNzU2MDhjMDU1MmIzYWE2Iiwic2x1ZyI6ImluY29uLWxsY3Mtc3R1ZGlvIn0=?InConLLC=www.inconllc.com

Quick gut check. Where do leads disappear in your business?1. No clear owner. The inquiry lands, but no one is accountab...
10/14/2026

Quick gut check. Where do leads disappear in your business?

1. No clear owner. The inquiry lands, but no one is accountable for the next step.
2. Slow response. The prospect is ready now. Your business answers later.
3. Scattered data. Leads live in inboxes, phones, spreadsheets and memory.
4. One-and-done follow-up. One call or one email becomes the whole sales process.
5. No nurture path. "Not now" gets treated like "never."

Comment the number that hits closest to home. No judgment. Plenty of businesses have more than one.

Any of these can make good marketing look like it isn't working. In the workshop, you'll find yours and leave with a plan to fix it.

Thursday, Oct 22 at 11 AM Central
Register: https://riverside.com/webinar/registration/eyJldmVudElkIjoiNmFjOGQyNDYyNzU2MDhjMDU1MmIzYWE2Iiwic2x1ZyI6ImluY29uLWxsY3Mtc3R1ZGlvIn0=?InConLLC=www.inconllc.com

Your marketing doesn't lose leads. Your handoffs do.Every lead moves through six stages:Inquiry → Capture → Response → F...
10/13/2026

Your marketing doesn't lose leads. Your handoffs do.

Every lead moves through six stages:
Inquiry → Capture → Response → Follow-up → Appointment → Customer

Between each stage is a handoff, and every handoff is a place revenue can slip away:

1. Inquiry to capture: it never gets entered into the CRM
2. Capture to response: no one owns it
3. Response to follow-up: the reply comes too late
4. Follow-up to appointment: nobody follows up after the estimate
5. Appointment to customer: "not now" is never nurtured

The goal is simple. Make every handoff visible, owned and repeatable.

Which handoff is weakest in your business? Tell me in the comments.

We'll fix these live on Thursday, Oct 22 at 11 AM Central.
Register: https://riverside.com/webinar/registration/eyJldmVudElkIjoiNmFjOGQyNDYyNzU2MDhjMDU1MmIzYWE2Iiwic2x1ZyI6ImluY29uLWxsY3Mtc3R1ZGlvIn0=?InConLLC=www.inconllc.com

10,000 people saw your ad.100 raised their hand.Then what happened?For a lot of small businesses, the honest answer is "...
10/12/2026

10,000 people saw your ad.
100 raised their hand.
Then what happened?

For a lot of small businesses, the honest answer is "it depends who checked the inbox."

The form lands in an inbox nobody owns. The voicemail gets returned tomorrow. One call, no answer, and the lead is filed under "not interested."

Then comes the conclusion: "Our marketing isn't working."

Often the marketing worked. The leak is in what happens after someone raises their hand.

On Thursday, October 22 at 11:00 AM Central, I'm hosting a live workshop on exactly that: 10,000 People Saw Your Ad. Now What?

You'll leave with:
→ Your lead process mapped, with the weakest handoff circled
→ A follow-up cadence your team can repeat
→ Four follow-up messages you can use right away
→ A 30-day plan to fix your biggest leak first

Over the next 10 days I'll share pieces of the framework right here. Follow along.

Register: https://riverside.com/webinar/registration/eyJldmVudElkIjoiNmFjOGQyNDYyNzU2MDhjMDU1MmIzYWE2Iiwic2x1ZyI6ImluY29uLWxsY3Mtc3R1ZGlvIn0=?InConLLC=www.inconllc.com

If you’re 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝘀, 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 to real busines...
09/18/2026

If you’re 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗺𝗼𝗿𝗲 𝗹𝗲𝗮𝗱𝘀, 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 to real business growth, this is a 𝗿𝗲𝗽𝗹𝗮𝘆 session worth watching.

Marketing activity does not automatically create revenue.
• You can post consistently.
• Run ads.
• Send emails.
• Build a website.
• Generate leads.

But the real question is: What happens next?

How do you move someone from seeing your business… to trusting your business… to becoming a paying customer?

That was the heart of our session.

We discussed the Marketing House Framework, which helps businesses bring structure and order to what can often feel like marketing chaos. Instead of treating your website, social media, advertising, email, SEO, networking, and other tactics as separate activities, the goal is to understand how they work together as one connected system.

From there, we walked through the four layers of the marketing pipeline that lead to revenue:

1. Get Found - Can the right people actually discover your business through search, social, advertising, referrals, and other channels?
2. Build Trust - Once they find you, do your brand, reviews, testimonials, credentials, case studies, and messaging give them confidence to choose you?
3. Capture & Nurture - When someone shows interest, do you have a process to capture that lead, follow up, stay engaged, and move them closer to a decision?
4. Convert to Revenue - Are your marketing and sales processes working together to turn qualified prospects into paying customers?

The big takeaway:
Marketing is not just about generating activity. It’s about creating a connected path from visibility to revenue.

And when those pieces are disconnected, businesses can spend a lot of time and money marketing without clearly understanding what is actually producing results.

If you missed the live session, you can still watch the replay.

👉 Register here to get access: https://charming-camel.webinarninja.com/live-webinars/10840460/register?InConLLC=www.inconllc.com

Stop Guessing. Start Building.

Your next customer may already be looking for what you offer.The question is: 𝗪𝗶𝗹𝗹 𝘁𝗵𝗲𝘆 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂—𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗳𝗶𝗿𝘀...
09/14/2026

Your next customer may already be looking for what you offer.

The question is: 𝗪𝗶𝗹𝗹 𝘁𝗵𝗲𝘆 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂—𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗳𝗶𝗿𝘀𝘁?

Getting found online takes more than posting on social media or running an occasional ad. Your SEO, Google Business Profile, advertising, and social visibility need to work together as part of a clear marketing system.

That’s exactly what we’ll cover in my 𝗙𝗥𝗘𝗘 live webinar:

Build a Marketing System That Creates Predictable Revenue
📅 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟭𝟳, 𝟮𝟬𝟮𝟲
⏰ 𝟭𝟭:𝟬𝟬 𝗔𝗠 𝗖𝗲𝗻𝘁𝗿𝗮𝗹 𝗧𝗶𝗺𝗲

I’ll show you how to think beyond individual marketing tactics and build a system that helps your business:

✓ Get found by more of the right people
✓ Create stronger visibility across multiple channels
✓ Turn attention into real opportunities
✓ Connect marketing activity to revenue

If customers can’t find you, they can’t choose you.

Stop Guessing. Start Building.

👉 Reserve your spot: https://charming-camel.webinarninja.com/live-webinars/10840460/register

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Dallas, TX

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