03/08/2024
*FANGIRL EDITION*: Brand Audience 📣
Your target customer, client or follower is shaped by your mission, messaging and offerings. Are your posts attracting engagement from a potential new follower? Is your service structure built to solve a specific problem? In order to answer these questions fully, you first need to define your target audience. Here are some areas that need to be defined in order to ensure you are speaking to the right people:
👫 Demographics: gender, country, city, age
📖 Socioeconomics: education level, job industry, relationship status, family status, income
💁♀️ Influencers & Brands: other accounts your audience follows
💫 Interests: what do they like to do? what are they interested in?
📺 Media Affinity: your audiences’s fav channels and shows, editorials, events, places, blogs, websites, and apps
📓 Content: Domains, hashtags, users, links, keywords, and formats used in your audience’s posts, most liked posts, and influencers’ posts
😁 Personality - their needs, values, traits, personality type
In honor of International Women’s Day,👸🚺 we matched some of our fav women-owned and/or women-led brands we’ve created with a STRONG 🏋️♀️ woman we know would DEF be in their target audience! Scroll to see who we think would def get a follow by these badass women 🤘👯♀️ 💜
ps. show all of these boss babes SOME 🫶
