PlusMedia

05/10/2024

Discover how AI-driven predictive modeling can refine targeting, maximize ROI, and personalize campaigns effectively.

Click the link below to learn more!

https://plusme.com/blog/the-future-of-digital-marketing-part-3-elevating-performance-with-ai-based-predictive-audience-modeling/

05/03/2024

Now is the time to shift to first-party persistent user identifiers to enhance digital media performance and drive more meaningful interactions with customers through the integration with customer relationship (CRM) data.

Click the link below to learn more!

Learn how the shift from third-party cookies to first-party identifiers in digital marketing can enhance targeting, transparency, and ROI.

04/26/2024

Change is inevitable, especially in the ever-evolving world of digital marketing. Recently, you might have heard about the impending disappearance of third-party cookies. But what does this mean for businesses, and how can you adapt to stay ahead?

Click the link below to learn more!

Discover the future of digital marketing in a post-cookie world. Learn how businesses can thrive by embracing first-party user identifiers.

11/23/2022

11/17/2022

PlusMedia was thrilled to work with The Farmer’s Dog on a pop-up, food truck activation – sampling their premium “street food for dogs” at several NYC dog parks.

07/29/2022

Consumers are increasingly noticing since the start of the pandemic. This channel can be extremely effective in driving online activity and should be considered as part of an overall campaign mix to amplify both offline and digital media. Advancements in technology allow for increased targeting to ensure your message is being seen by your ideal customer.

Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past.

07/28/2022

Google is pushing back cookie deprecation…again. said that it is working with stakeholders, who need time to prepare for the end of cookies, now tentatively scheduled for the second half of 2024.

Google pushes back timeline for deprecation of third-party cookies.

07/25/2022

What is the and how can marketers leverage it to reach their target audience in new ways?

07/07/2022

Personalization drives improved consumer engagement and conversion.

Seventy-three percent of respondents expect companies to understand their unique needs and expectations, and 62% think companies should anticipate their needs, according to a May 2022 Salesforce report.

07/01/2022

The PlusMedia team threw it all the way back to the 60's for Tie-Dye Thursday this week.

06/15/2022

The demands for greater brand safety and control are increasing in parallel to the growth of advertising. Spotify is currently working with Integral Ad Science to establish such standards, creating a third-party resource to bring more transparency for advertisers.

Streaming giant Spotify is working with a third-party analysis firm to ensure brand safety and suitability for advertisers in audio.

06/14/2022

The future of signage and audience experiences are poised to be transformed with the evolution of holographic technology.

From immersive in-world retail storytelling to experiential signage that interacts with viewers, 3D holographic displays are poised to transform signage with new metaverse-like applications.