https://hillsmediagroup.com/fractional-mba

Hills Media Group, Danville, CA (2026)

07/08/2023

Experienced AI Enabled Growth Hackers can replace entire marketing teams and quickly build customized high converting automated revenue generation powerhouse in just 90-days.

My question to you is how much money are you wasting on salaries? You could be outsourcing and pouring as much as 25% of your overall budget into promotions.

https://hillsmediagroup.com has a link down the page where you can download my report on an AI enabled radical budget strategy that leads to explosive growth. The report is called "Escape The Marketing Casino"

03/20/2023

AI Tools are seemingly streaming onto the market every day. It’s impossible to keep up. The onslaught of this latest technology wave sometimes feels overwhelming. I imagine and some point I will need a service that selects technology stacks for me, so I don’t have to hunt around for solutions.

My latest discovery is Pictory. With Pictory.ai you can create videos that showcase your brand, products or whatever it is you want to do. All you have to do is upload your existing content - whether it's a blog post, white paper, or case study - and let Pictory.ai work go at it.

Advanced AI algorithms analyze content and automatically generates videos that highlight your key messages and try to capture your audience's attention.

Admittedly the stock footage is not great but given that you can give this site a script, select some music and an AI narrator and bingo in a few minutes you have a video, many will take the hit in originality just to get the job done. You can upload your own voice and it will automatically sync with the images.

The AI generated voices have certainly gotten better – and you can have the voice in range of accents and languages. The music selection is extensive.

Your basic options are:
• Script to video
• Article to video
• Input video from various sources
• Add visuals to videos

The last to options are for people who want to have more control over the finished product. Pictory.ai has been cleverly designed with social media in mind. Videos are optimized for sharing on all the big social media platforms such as Facebook, Twitter, Instagram, and TikTok.

Considering the standard monthly fee is just $23 a month ($19 if you pay for the whole year) and for that you get to create 30 videos a month in just a few seconds – it’s well worth taking a look.

03/20/2023

There are many delicate moments along the journey when we try to first get a prospects attention and move them all the way up the funnel until the final conversion and they become a paying customers.

“The gates of hell are open night and day; Smooth the descent, and easy is the way: But to return, and view the cheerful skies, In this the task and mighty labor lies.”
― Virgil, The Aeneid

Virgil may not have known anything about funnels, but he captures the difficulty and intensity of the marketer’s struggle with this well-known verse from The Aeneid. Virgil's poem "The Aeneid" is an epic poem that tells the story of the Trojan hero Aeneas, who flees from the burning city of Troy and embarks on a journey to Italy, where he is fated to found the city of Rome.

Well the journey we have undertaken in the MECLABS research cohort to find the holy grail of how to successfully build AI Optimized Super Funnels, may lack the epic quality of The Aeneid but the work we are doing week in week out feels life-changing and transformative. As Dr. Flint McGlaughlin states “To transform the marketing message we must first transform the marketer”.

I am certain anyone who joins a MECLABS research cohort and is willing to remain as steadfast and true as Aeneas did, will eventually traverse the entire spectrum of the heroes journey and emerge triumphant and transformed.

Throughout his journey, Aeneas is guided by the gods, who help him to fulfill his destiny of founding the city of Rome. While MECLABS leadership may not have the exalted status of an immortal living on Mount Olympus their guidance is every bit as valuable.

The guidance I and my fellow cohorts have received over the months from the mentors leading the research has been extraordinary. If you have not yet taken any of the free fast classes available from MECLABS, then you should. The quality of the instruction is second to none and you can find it here: https://meclabs.com/course/

If you do join the MECLABS community, you will need to take the transformative aspect of the journey seriously if you are to succeed. It takes work and dedication but it’s well worth it. If when you do the course, it seems hard to you, you’ll find that’s because it is. But stick with it – we all know Rome was not built in a day.

03/20/2023

AI Tools are seemingly streaming onto the market every day. It’s impossible to keep up. The onslaught of this latest technology wave sometimes feels overwhelming. I imagine and some point I will need a services that selects technology stacks for me, so I don’t have to hunt around for solutions.

My latest discovery is Pictory. With Pictory.ai you can create videos that showcase your brand, products or whatever it is you want to do. All you have to do is upload your existing content - whether it's a blog post, white paper, or case study - and let Pictory.ai work go at it.

Advanced AI algorithms analyze content and automatically generates videos that highlight your key messages and try to capture your audience's attention.

Admittedly the stock footage is not great but given that you can give this site a script, select some music and an AI narrator and bingo in a few minutes you have a video, many will take the hit in originality just to get the job done. You can upload your own voice and it will automatically sync with the images.

The AI generated voices have certainly gotten better – and you can have the voice in range of accents and languages. The music selection is extensive.

Your basic options are:
• Script to video
• Article to video
• Input video from various sources
• Add visuals to videos

The last to options are for people who want to have more control over the finished product. Pictory.ai has been cleverly designed with social media in mind. Videos are optimized for sharing on all the big social media platforms such as Facebook, Twitter, Instagram, and TikTok.

Considering the standard monthly fee is just $23 a month ($19 if you pay for the whole year) and for that you get to create 30 videos a month in just a few seconds – it’s well worth taking a look.

03/20/2023

Looking at a replay of my MECLABS research cohort session this week, I started wondering what new revelation had astonished me the most. I think it’s this and I believe the insight it afforded me is something any reader of this post is likely to benefit from as well.
It’s this – the progress members of the team have made under the supervisions of Flint McLaughlin and Daniel Burstein is amazing to behold. The practical upshot of course is the ability to getter better results – more conversions in a more optimized funnel.

To be clear most – if not all – members of the cohort were experienced marketers before we joined the research project. What we didn’t know was how clueless most of us really were. There is a chasm between above average competence and world class. This cohort has really brought this home. You can see it the work of others (and I hope my own).

I have witnessed many examples of landing pages beset with issues that I could not see until either Flint or Daniel turned the illuminating spotlight of MECLABS critical analytical framework upon them. As they speak the fog lifts, and all becomes clear. What seemed like a good headline is now seen as weak and so clearly lacking the ability to get the first micro-yes – “Yes, I will pay attention”.

At last you say to yourself I have it and have graduated and can cast of the student garb and wear the black gowns and mortar of the faculty. But no, the solution to the next problem remains elusive and it feels once again I am crawling around on all fours in the dark trying to find some desired object hiding in an undiscoverable place. In short it’s a struggle. It takes work. Reaching for the very best tests you. Nevertheless progress can be observed and measured.

We compare where started with our awfully weak value propositions and clumsy communications and where we are today. Maybe have not graduated yet, but we have come along way. A distance that I know I could not have travelled without the help of the cohort and Flint and Daniel in particular.

03/20/2023

I am currently participating in a groundbreaking MECLABS research cohort. For those who don’t know, MECLABS is a world class research and training institute specializing in marketing – focusing on conversion optimization through rigorous experimentation or as they put it ‘The World's Largest Research Institute Dedicated to Discovering How People Make Choices’. The organization was founded in 1997 by Dr. Flint McGlaughlin – a brilliant pioneer in the field of conversion optimization. Their site is https://meclabs.com
The mission of the research cohort is to develop a surefire process for building AI Optimized MECLABS Super Funnels. What is this that you might ask!

MECLABS have built an incredible set of tools consisting of valuable heuristics, methods, and diagnostics for troubleshooting funnels and optimizing them – all based on over 20 years of data. If marketing is science in a hurry, then MECLABS is its academic center of excellence.

All was well and good but then AI entered the fray and Dr. McGlaughlin knew that this development needed to be understood and integrated into the established MECLABS methodology. He also knew that one person could not solve this problem – understanding and finding solutions to the AI challenge is a team game. And so the research cohort was born to harness the power of AI and join it with the body of funnel science they already had – creating a unique combination of MECLABS psychology and AI technology.

The lessons learnt in the vanguard, and those hot on its heels, will form the basis of new guild of learning that will hopefully make ready MECLABS and their clients to meet whatever transformation in marketing is yet to come. To be continued …

03/20/2023

Every week I participate in a MECLABS live class where those participating take a deep dive into MECLABS methods. This week were we looking at Ads and the session as always proved fascinating. Dr. Flint Mcglaughlin conducts ceremonies from his Montana home in the mountains. He sports a cowboy and jokes around frequently.

But don’t let his jovial manner or country appearance fool you – this man humble man is an authority like no other on this green earth and I doubt if there is one business on the entire planet that would not experience a dramatic improvement in fortune if they were lucky enough to have their funnel worked on by him and his team. The amount I learn every week astounds me each and every time the session is over, my vigor is strengthened to work on my own business and reach new heights.

The most important thing I learned in my MECLABS Live Class this week is that when you’re designing a funnel, its absolutely vital that you follow the process step-by-step and throw yourself into it to get the best out of you – and if you do – the impact on conversions is likely to be extraordinary and rewarding both professionally and financially.

The MECLABS method consists of well-developed steps that uses the previous step to inform they next element and so on until the funnel is built. Miss just one step and the funnels coherence and contiguity will collapse – and will results in few or even no acceptance of the Call-To-Action.

MECLABS rejects the usual interpretation of a funnel where prospects fall down and through until the land as customers. MECLABS argues that the physics of the image sends the wrong message. Customers don’t fall through funnels; they fall out of them – and surely this is the right way to look at it.

This image of an inverted funnel allows us to easily appreciate both the importance of increasing the net force of the value being offered over the resistance present, and the importance of systematically working through the MECLABS process establish by thousands of experiments and more than two decades of data. Each micro-yes gets us higher. One little NO! and all is lost.
We were lucky enough to have an example of a multi-million-dollar business landing page subjected to the MECLABS approach. The landing page before the MECLABS treatments was riddled with problems. All who are MECLABS trained could see the issues without difficulty. The headline communicated no value, the imaging made no sense and even the Call-To-Action confused all and sundry.

The MECLABS treatment was superb and resulted in something like a 300% increase in conversions. In a multi-million-dollar business that’s going to amount to a pretty penny. If you are not familiar with MECLABS the place to start his here https://meclabs.com/ and watch the video Marketer versus Machine. If you’re serious about your funnels, and I cannot imagine you are not, then I really urge you take the free course https://meclabs.com/course/

Hills Media Group

07/08/2023

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