06/11/2026
Long-Term Campaigns vs. Short-Term Bursts: Why Being Seen Isn’t Enough
by Jo Peek
▶ TRUST IS BUILT THROUGH REPETITION
Most customers don’t act the first time they see an ad. Research shows consumers usually need
5–7 exposures to a brand before they form enough awareness and trust to engage.1 Consistent print ads
paired with digital ads help your business feel familiar and dependable over time. That repeated presence
builds confidence in a way that one-time promotions simply can’t accomplish.

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▶ TRUST IS BUILT THROUGH REPETITION Most customers don’t act the first time they see...