Kolbeco

08/28/2026

Great marketing and design are born from partnership.

In a new piece, Kolbeco Senior Art Director Adam Celuch explores what it really means to partner with a client, and why that relationship shapes everything from the first conversation to the final deliverable. When both sides are truly invested, the work doesn't just look good. It resonates, because it was shaped together, not handed off.

Read Adam's take on what partnership means to us:

Great design isn't just handed off, it's built through partnership. See how Kolbeco's collaborative approach with clients and internal teams shapes work that truly resonates.

08/13/2026

In our latest blog, Kolbeco's Digital and Data Marketing Director, Angela Haarmann, breaks down why paid traffic is rented and organic traffic is owned, and why the two work best as one strategy instead of competing line items.

From cost-per-click to content that compounds for years, every channel plays a different role in how a business grows.

Read Angela's take on what paid and organic really cost:

If you looked at your marketing budget today, would organic traffic show up as a line item? For most businesses, it wouldn’t, and that’s part of why it gets treated as if it costs nothing. No platform sends an invoice for an organic click the way an ad account does, so it’s easy to assume […...

07/29/2026

Big marketing wins are the result of small, intentional actions repeated consistently over time.

In our latest blog, Libby McCandless explores how consistency creates momentum, and why the brands that stay focused on a clear strategy are the ones that build lasting impact.

From messaging and brand foundations to everyday communications, every touchpoint has the power to move your brand forward.

Read Libby’s insights on why the long game matters:

Explore how marketing consistency strengthens brand recognition, improves engagement, and helps businesses create sustainable growth through strategic efforts.

07/20/2026

After 25 years of watching technology reshape business, from the dot-com boom to today's AI revolution, Kolbeco's President, Scott Kolbe, shares his perspective on the AI conversation we're actually having with clients. His message is simple: AI is a powerful tool, but strategy, leadership, and accountability are still what drive business outcomes.

Read Scott's latest insights:

How should companies use AI? Learn why AI works best when paired with marketing strategy, human judgment, and a focus on measurable business outcomes.

07/06/2026

Your leaders are a wealth of knowledge. But how many opportunities are being missed because they don't have the capacity to put their ideas out into the world?

That's where a ghostwriter comes in. They learn the voice, the interests, and the perspective of your executives and bring their thinking to life in a way that sounds exactly like them, because it is them. Your leaders are busy. Their ideas don't have to be.

Our latest blog is an honest look at executive ghostwriting, what it actually is, why it works, and why the voice always belongs to the executive.

Read the full blog here:

Kolbeco's executive ghostwriting process is built around one thing: making sure every word sounds like the person whose name is on it. Not a template.

06/15/2026

How much of your brand story are you leaving untold? Kolbeco's Brand Media Director, Pat Watters, explores the "30/70 Rule," the idea that when businesses only share part of their story, customers naturally fill in the blanks themselves. Those assumptions can either strengthen trust or create unnecessary barriers.

Strong brands don't just tell people what they do. They provide the context that helps customers understand why it matters. Read Pat's article and ask yourself: What part of your story are you assuming your audience already knows?

If your brand isn’t telling a complete story, your customers can’t help but finish writing it themselves.

05/29/2026

Some of the best business lessons come from listening, learning and walking the manufacturing floor.

In her latest blog, Lauren Kolbe, Co-Founder and Director of Strategy at Kolbeco, reflects on the early experiences that shaped her perspective on operations, communication and leadership.

Read the full blog here:

Discover how curiosity, communication and hands-on experience shaped a career in manufacturing marketing and leadership.

05/21/2026

Yesterday, members of the Kolbeco team had the opportunity to attend the 15th Annual Tribute to Success - St. Louis held by our client, Connections to Success. What an inspiring event!

The luncheon was a powerful testimony to the transformational work being done through the organization. We heard story after story of lives changed, obstacles overcome, families reunified, and communities uplifted.

Our friend Tamara Keefe shared about her pivot from executive to entrepreneur and the lessons she learned along the way to building a beloved local business, Clementine’s Ice Cream (which we got to enjoy for dessert).

There were moving tributes about participants who faced setbacks, and, empowered by the support and resources of Connections to Success, were able to find steady employment, rebuild their lives, and rediscover hope. Many of those individuals were present at the event and had the chance to be honored for their achievements in establishing new paths forward in their careers, their families, and beyond.

It’s truly a privilege to work with an organization that makes such a difference in so many lives, every single day. We’re grateful for the opportunity to cheer you on as you support others!

05/15/2026

We were honored to partner with Genus for their first-ever ValuesFest campaign, which has just been recognized as a winner at the 32nd Annual Communicator Awards!

ValuesFest commemorated the one-year anniversary of the refreshed Genus Values, and the initiative was centered around a company-wide art contest. Employees were invited to submit a creative work that embodied their interpretation of the Genus Values and then vote for their favorites. They received over 100 entries from around the globe in the categories of photography, writing, art, and video. The winners received prizes like new iPads, Beats headphones, and Bose speakers, and had their creative works displayed internally and externally.

We had so much fun seeing this program come to life, and we’re grateful to work with a team so committed to authentic employee engagement. Congratulations to everyone at Genus – and thank you to the Academy of Interactive & Visual Arts for the recognition!

https://bit.ly/4eUpSdX

05/06/2026

As marketers, we know visibility alone is not enough. Positioning is what drives impact and creates real differentiation.

In this blog, Kolbeco Marketing Associate Rachel Martin shares her experience breaking into the marketing industry and approaching the early career job search like a campaign in motion. From digital applications to in-person outreach, she breaks down what changes when you apply core marketing principles such as targeting, channel strategy, differentiation, and authentic brand alignment to your own career path.

It is a perspective from inside the industry that reframes the job search as more than a numbers game. It becomes a strategic exercise in how you present value, build connections, and show up with intention.

A reminder that the most important brand you will ever build is your own.

Read the blog here:

From post-grad uncertainty to multiple job offers, this marketing graduate shares how networking, persistence, and authenticity became the ultimate campaign.