Kolbeco

05/29/2026

Some of the best business lessons come from listening, learning and walking the manufacturing floor.

In her latest blog, Lauren Kolbe, Co-Founder and Director of Strategy at Kolbeco, reflects on the early experiences that shaped her perspective on operations, communication and leadership.

Read the full blog here:

Discover how curiosity, communication and hands-on experience shaped a career in manufacturing marketing and leadership.

05/21/2026

Yesterday, members of the Kolbeco team had the opportunity to attend the 15th Annual Tribute to Success - St. Louis held by our client, Connections to Success. What an inspiring event!

The luncheon was a powerful testimony to the transformational work being done through the organization. We heard story after story of lives changed, obstacles overcome, families reunified, and communities uplifted.

Our friend Tamara Keefe shared about her pivot from executive to entrepreneur and the lessons she learned along the way to building a beloved local business, Clementine’s Ice Cream (which we got to enjoy for dessert).

There were moving tributes about participants who faced setbacks, and, empowered by the support and resources of Connections to Success, were able to find steady employment, rebuild their lives, and rediscover hope. Many of those individuals were present at the event and had the chance to be honored for their achievements in establishing new paths forward in their careers, their families, and beyond.

It’s truly a privilege to work with an organization that makes such a difference in so many lives, every single day. We’re grateful for the opportunity to cheer you on as you support others!

05/15/2026

We were honored to partner with Genus for their first-ever ValuesFest campaign, which has just been recognized as a winner at the 32nd Annual Communicator Awards!

ValuesFest commemorated the one-year anniversary of the refreshed Genus Values, and the initiative was centered around a company-wide art contest. Employees were invited to submit a creative work that embodied their interpretation of the Genus Values and then vote for their favorites. They received over 100 entries from around the globe in the categories of photography, writing, art, and video. The winners received prizes like new iPads, Beats headphones, and Bose speakers, and had their creative works displayed internally and externally.

We had so much fun seeing this program come to life, and we’re grateful to work with a team so committed to authentic employee engagement. Congratulations to everyone at Genus – and thank you to the Academy of Interactive & Visual Arts for the recognition!

https://bit.ly/4eUpSdX

05/06/2026

As marketers, we know visibility alone is not enough. Positioning is what drives impact and creates real differentiation.

In this blog, Kolbeco Marketing Associate Rachel Martin shares her experience breaking into the marketing industry and approaching the early career job search like a campaign in motion. From digital applications to in-person outreach, she breaks down what changes when you apply core marketing principles such as targeting, channel strategy, differentiation, and authentic brand alignment to your own career path.

It is a perspective from inside the industry that reframes the job search as more than a numbers game. It becomes a strategic exercise in how you present value, build connections, and show up with intention.

A reminder that the most important brand you will ever build is your own.

Read the blog here:

From post-grad uncertainty to multiple job offers, this marketing graduate shares how networking, persistence, and authenticity became the ultimate campaign.

04/21/2026

Is your business incorporating more services or new capabilities? Now suddenly your once-clear story feels layered and overwhelming.

That is not a growth problem, it is a clarity problem.

Step into Adam Celuch’s perspective as he unpacks how brand architecture helps bring everything back into focus so your audience has a clear understanding of your value."

If you are navigating similar challenges, Kolbeco is ready to help you turn growth into a more cohesive brand strategy and a clearer connected story.

Explore how brand architecture brings structure and clarity, helping businesses present a cohesive story while continuing to evolve.

04/10/2026

Who actually owns your digital marketing assets?

It sounds like a simple question, but many organizations do not have a clear answer until something forces the issue. As platforms, partners, and internal teams evolve, visibility into who controls what can quickly become unclear.

Kolbeco's Digital and Data Marketing Director, Angela Haarmann, takes a closer look at ownership, administration, and accountability, along with why visibility often matters more than access. It also includes a practical Q&A that brings these ideas to life in real-world marketing environments.

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Who owns your digital marketing assets? Discover why visibility, documentation, and clear accountability are critical for long-term stability and growth.

03/27/2026

Behind every effective strategy is a deeper understanding of the story being told.

One of Kolbeco's account leads, Jude Mundschenk, reflects on the transition from in-house leadership to agency partnership—and how that perspective creates stronger alignment and impact.

Give it a read, and if you’re thinking about what’s next for your brand, the Kolbeco team would welcome a conversation.

Explore how one marketer’s journey from leadership to client strategy reveals the power of storytelling, adaptability, and purposeful growth.

03/13/2026

Great brands start with clear positioning.

A well-crafted positioning statement defines your audience, your value, and what sets your brand apart—providing a foundation for every message that follows.

In our latest blog, Marketing Strategist Libby McCandless explores what brand positioning is, what it isn’t, and why it’s essential for building a memorable brand.

I have a confession: I am a branding nerd. I get excited about all things brand. Positioning, messaging, strategy, awareness… you name it. I love helping companies find their brand’s unique voice through a positioning exercise where we draw out, identify, and unite behind one key differentiator....

03/02/2026

In this reflection, Scott Kolbe shares the lessons that shaped his entrepreneurial mindset—from learning to earn his own money to understanding that true leadership means showing up, even on the hardest days.

The greatest inheritance isn’t financial; it’s grit, responsibility, and the belief that meaningful things can be built through consistent work.

Read the full blog//bit.ly/4cS0ODa

When I think about where my entrepreneurial mindset came from, I always come back to my dad. It’s been three years since his passing, and this time of year always makes me stop and think—not just about him, but about how much of who I am came from watching who he was. I grew up in a neighborhood...

02/20/2026

Press releases aren’t outdated — they’re just often misused. A strong press release isn’t an ad; it’s a strategic, factual announcement that earns credible media coverage and expands brand visibility.

In our latest blog, Rachel Martin breaks down what makes a press release newsworthy, how to structure it for SEO and media pickup, common mistakes to avoid, and how to measure real ROI. If you have something worth announcing, say it clearly and skip the fluff.

Read the blog here: https://bit.ly/4tNMXUt