LucidPointe, LLC.

LucidPointe, LLC. Email marketing and marketing automation programs for business, direct to clients or in partnership

Avoid this “shortcut”; a little effort and a little patience will help you find your niche and thrive. Read the full sto...
07/15/2021

Avoid this “shortcut”; a little effort and a little patience will help you find your niche and thrive. Read the full story in our latest article. https://lucidpointe.com/articles/

You don’t need to start from scratch to understand your targets. Apply what you know and what you have to the other appr...
07/08/2021

You don’t need to start from scratch to understand your targets. Apply what you know and what you have to the other approaches to finding your niche. Read how it works in our latest article. https://lucidpointe.com/articles/

Does it matter if you know why customers buy from you if you can read the behavioral tea leaves? Compare the causation a...
07/01/2021

Does it matter if you know why customers buy from you if you can read the behavioral tea leaves? Compare the causation and correlation approaches to segmentation in our latest article. https://lucidpointe.com/articles/

A thorough dissection of customer motivations will give you a deep understanding of their buying influences. Is this nec...
06/24/2021

A thorough dissection of customer motivations will give you a deep understanding of their buying influences. Is this necessary? Read how to find your niche and thrive in our latest article. https://lucidpointe.com/articles/

Your Brand has to convince customers why they should buy from you.  Read about the beliefs, personality, and voice – the...
06/10/2021

Your Brand has to convince customers why they should buy from you. Read about the beliefs, personality, and voice – the essential elements of brand - in our latest article. https://lucidpointe.com/articles/

People are drawn to charismatic speakers who share similar beliefs. The same is true with brands. Do you know how your b...
06/03/2021

People are drawn to charismatic speakers who share similar beliefs. The same is true with brands. Do you know how your brand ‘sounds’ to customers? Read about the essential elements of brand in our latest article. https://lucidpointe.com/articles/

Personalities are the way people decide whether they like other people. The same is true for your liking your brand. Do ...
05/27/2021

Personalities are the way people decide whether they like other people. The same is true for your liking your brand. Do you know how your brand personality is perceived? Read about the essential elements of brand in our latest article. https://lucidpointe.com/articles/

Shared beliefs are the relatable elements that lead to the connection between customers and your brand. Do you know what...
05/20/2021

Shared beliefs are the relatable elements that lead to the connection between customers and your brand. Do you know what your brand believes? Read about the essential elements of brand in our latest article. https://lucidpointe.com/articles/

All the digital spend in the world won’t help if your reps can’t close digitally-generated opportunities. Coffee is for ...
05/06/2021

All the digital spend in the world won’t help if your reps can’t close digitally-generated opportunities. Coffee is for closers – and so are the leads from your digital marketing. Read about this and the other measures that are critical to success in our latest article. https://www.lucidpointe.com/articles/

Who responds to your digital marketing campaigns? You need this information to refine your targeting going forward. Read...
04/29/2021

Who responds to your digital marketing campaigns? You need this information to refine your targeting going forward. Read our latest article about the four measures that must be a part of your digital marketing plan. https://www.lucidpointe.com/articles/

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6 Thorndal Cir
Darien, CT
06820

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