Billboard Connection of Connecticut

01/10/2025

08/27/2024

In the world of billboard advertising, we increasingly see incredibly elaborate billboard designs that really push the envelope, incorporating the latest technology into their designs in a bid to create an image so compelling that it simply demands attention.
That strategy can work. We’ve seen dozens of stellar examples in recent months, but it’s not the only viable approach. Take this recent ad by Minute Maid (the makers of a popular brand of orange juice), for example.
Their billboard design is almost a jarring contrast to the type we just described because it is mostly empty space. In fact, most of the billboard is hollow. The only thing you’ll find is the frame, and in the lower right-hand corner, the image of a giant orange and a carton of the company’s juice.

12/15/2022

Not long ago, pictures of Ikea mini billboards began popping up on various social media channels. People were talking about them not because of their spectacular artwork or their savvy message, but rather, because of their sheer simplicity.
The mini billboards simply read, “### steps to Ikea “ with a helpful directional arrow to point the way.
It’s a fantastic idea that’s been used a number of times by different companies over the years. The somewhat cheesy amusement park “South of the Border” does much the same thing with billboards on the highways of the east coast, proudly announcing “only ### miles to South of the Border!”
It keeps reappearing because it’s effective. In Ikea’s case, the ad campaign allowed them to saturate the area immediately around their stores with ads that not only put their brand name into everyone’s mind, but helpfully provided directions to the store.
That’s the essence of great advertising, and the proof is very much in the pudding, as it not only drove sales but also sparked a conversation on social media that continues to this day. Advertising gold!
The best part is, no matter what business you’re in or what product or service you’re selling, you can use this same technique to good effect. It’s a great way to generate additional foot traffic and get your name into the public’s subconscious.
If that idea doesn’t work for you, we’ve got plenty of others, so if you’re struggling to come up with an idea that will work advertising magic for you, we can help with that.

02/11/2020

There is a high value of mobile billboards for any advertiser, big or small. Mobile billboards go anywhere, anytime to reach and engage specific audiences at scale. Some of the leading benefits of mobile billboards include:
• Highly targeted, strategic and customized routing based on real marketing objectives and specific audiences
• Large eye-level visibility and curbside real estate that gets noticed and recalled
• Nationwide inventory with scalable solutions across one market or many
• 100% share of voice with fully dedicated, double-sided creative that spotlights only your brand
• Flexible flight lengths for short- or long-term campaigns
• Integrative, location-based opportunities for message delivery across two channels

01/08/2020

Ford Mustang ad ...

11/15/2019

Stamford, CT - Located on I-95, this illuminated billboard measures 11'x 46'. Viewing to both northbound and southbound traffic at Exit 8, it is seen by at least 90,000 people each day. Traffic at this location is often "crawling" which allows for extra read time. Rate is $4,000 a month. Production (vinyl, layout & shipping) is $1,100. Install is $900.

41.056257 -73.522862

11/15/2019

Located on I-91 in North Haven, CT near Exit 8, this billboard is highly visible and offers a long read time.
Northbound traffic will view this unit.
Measures 19'x 48' and is illuminated.

11/15/2019

Located on I-91 in North Haven, CT near Exit 8, this billboard is highly visible and offers a long read time.
Southbound traffic will view this unit.
Measures 19'x 48' and is illuminated.

06/10/2019

Through Geo Fencing, you can influence consumers throughout the community who are near desired locations such as specific stores, malls, restaurants, hotels, etc.

06/03/2019