TouchPoint Integrated Communications

10/21/2025

📊 The future of measurement is moving beyond multi-touch attribution.

With walled gardens, cookie deprecation, and device fragmentation, traditional MTA has real blind spots. The shift toward incrementality testing offers a more future-proof way to understand true media impact.

At TouchPoint, we’re helping clients adopt incrementality-based approaches that deliver clearer insights, validate ROI, and guide smarter optimization. It’s not just about replacing outdated models, it’s about ensuring measurement keeps pace with today’s complex media landscape.

👉 Here’s a recent MediaPost piece outlining why the industry is making this shift.

If you are still treating incrementality testing as an occasional exercise, you are leaving money and growth on the table.

09/29/2025

Behind every campaign, there’s strategy, collaboration… and COFFEE.

Happy National Coffee Day from all of us at TouchPoint - where fresh ideas and fresh brews go hand in hand!!

09/23/2025

🍂 Happy Fall Y'alll!

At TIC, we’re falling into Q4 with a mix of focus and fresh perspective. Just like the best fall recipes, success comes down to the right ingredients.

📊 Recipe for Media Success
-Strategy as the base
-Insights stirred in
-Creative layered generously
-ROI baked to perfection

Here’s to balance, flavor, and a strong finish to the year.

07/23/2025

As CTV matures, so should the way we plan and manage it.

Members of the TouchPoint team attended the Digiday CTV Advertising Strategies event last week — and one takeaway stood out loud and clear:

👉 Brands that split their media across multiple agency partners are at a disadvantage.

Between rising CTV spend, measurement gaps, and platform overlap, a siloed approach leads to duplication, inefficiency, and lost opportunities.

What resonated most was Danone’s case study: after testing separate agencies for traditional and digital media, they consolidated under one partner — improving cross-channel performance and streamlining strategy. A smart move that reflects where the industry is headed.

At TouchPoint, we’ve always believed in the power of connected planning. CTV is just one piece of the video ecosystem — and when it’s managed as part of a unified, omnichannel strategy, the results speak for themselves.

Want to talk about how we can help bring it all together? Let’s chat!

06/04/2025

TouchPoint turns 20 this month.

A milestone like this brings a lot into focus.

When I started this agency in 2005, I had a simple goal: to build a media company that put thoughtfulness, accountability, and partnership at the center of everything we do.

Two decades later, I’m incredibly proud of what we’ve built—and even more grateful for the people who’ve helped us get here.

To our clients: thank you for your trust.
To our team: thank you for your talent and heart.
To our partners and collaborators: thank you for growing with us.

This work has never been about chasing the spotlight—it’s been about showing up, delivering results, and doing right by the people we work with.

That’s still our focus, and always will be.

Here’s to the next chapter.

Karen Kluger
CEO, Founder

PS - Stay tuned! We’ve got something in the works to mark the occasion—and we’re excited to celebrate with the people who’ve shaped TouchPoint over the last 20 years.

05/19/2025

📈 According to new data from the ANA and 4As, the average client-agency relationship has doubled in length since 2016 — now sitting at 7 years.

That’s great progress.

But at TouchPoint, 7 years is often just the halfway point.

As an independent, full-service agency, we’ve built partnerships that span a decade or more — not because of inertia, but because of results, transparency, and trust.

In a landscape where agency reviews can cost over $400,000 per pitch, continuity matters. And so does performance.

💡 Let’s talk about what it takes to build something that lasts.

Unlock Key Insights! Download our study to see how integrated and media-only agency tenures compare, the impact of review periods, and top client relationships.

04/17/2025

💸 Cutting corners on your media agency might seem like a smart move… until the results don’t show up.

A recent MediaPost article spells it out: agencies that lack strategic depth and optimization chops can quietly drain your budget while delivering lackluster performance.

At TouchPoint, senior leadership doesn’t just make appearances — they stay involved. The team you meet on day one is the team guiding your strategy, optimizing your media, and delivering results from start to finish. For 20 years, we’ve helped brands turn budgets and goals into measurable growth through sharp planning, constant optimization, and omnichannel thinking.

💡 The difference isn’t just what you spend — it’s who you spend it with.

Choosing agencies based on price instead of performance means choosing agencies that aren't incentivized to optimize.

03/24/2025

✨ Celebrating National Women’s Month ✨
From Karen Kluger, Founder & CEO of TouchPoint Integrated Communications

March is a time to celebrate the achievements, strength, and leadership of women — and it’s a moment that resonates deeply with me, both personally and professionally.

As a WBENC-certified agency, TouchPoint was founded with a clear purpose: to deliver exceptional media strategy while championing diverse voices and perspectives — especially those of women.

Now in our 20th year, I’m incredibly proud of how far we’ve come. We’ve grown, thrived, and innovated — proudly led by women, supported by a diverse team, and trusted by brands across countless verticals.

This month, and every month, we honor the women pushing boundaries, leading with intention, and empowering others to rise. Here’s to continuing the work — together.

04/11/2022

UPDATE: Pandemica Wins the Webby Award!

Thank you to everyone who voted for the Pandemica campaign and a congratulations to our partners Ahiveco!

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Vote for Pandemica & TouchPoint!

Last year, we partnered with Ahiveco to launch ONE's global campaign, Pandemica. We’re excited to share that the campaign has been nominated for a Webby Award in the Best Public Service and Activism category!

Also, by being nominated, it’s been singled out as one the five best campaigns in the world in its category!

Click the link below and vote for Pandemica between now and April 20th !!

03/31/2022

Check out our latest cover feature in PDMI Results Magazine and read about how we are keeping our clients ahead of the curve in an increasingly fractured, cookieless media landscape by embracing change while evolving how we are using traditional channels to deliver huge returns.

Speaking of deliver - reach out today to setup some time to discuss your advertising needs. Not only may you qualify for our free media assessment, you can get a free pizza on us!

Full Article:
https://www.resultsmagazine-digital.com/results/march_2022/MobilePagedReplica.action?pm=1&folio=48

12/24/2021

As 2021 comes to a close, it's important to take a moment to reflect on a rollercoaster year. While there were challenges aplenty, there were also triumphs and evolution that are propelling us forward with renewed spirit. We look forward to starting the new year with open minds, open hearts and unwavering determination to do great things both as an agency and for our amazing clients.

Happy holidays from our family to yours… and let's make some magic in 2022!

12/01/2021

As 2022 fast approaches, now is to time to get your marketing strategy in place for Q1 and beyond. It starts with reviewing in fine detail what you have done to this point to help inform what steps you need take going forward. We can help you do precisely that. Our free media assessment will give you the clarity you need and provides the perfect springboard to address your media needs. Our fully-integrated, omni-channel media capability can design and execute a comprehensive campaign strategy built to deliver results with optimal efficiency.

DM us or visit www.tpointmedia.com to find out how we can help you.