10/20/2026
Congratulations to our client BLU Products on the launch of the G96!
The pitch is simple. It looks like a gaming phone but doesn’t cost like one.
$199, available on Amazon.
Features:
• 120Hz display
• MediaTek Helio G100
• 256GB storage, up to 22GB RAM
• 30 hour battery life. More playing, less plugging in.
• Unlocked, in Purple, Silver, and Grey.
What we like most is how BLU is telling the story. An unboxing reel to open, then a spec-driven gaming angle (“Game on. Battery anxiety off.”), running in English and Spanish side by side. Spanish isn’t an afterthought here. That’s a brand that knows who it’s selling to. Strong value story. Clear audience. BLU Products