ContentBacon

08/28/2026

The most boring part of your CRM might be the most valuable. Clean data isn't a nice-to-have; it's the highest-leverage investment most teams skip.

Full epsiode link in comments.

08/21/2026

Generic outreach amplified by AI isn't just less effective; it's starting to hurt the brand sending it.

This week's CRM Tuesday talks about the signs your prospecting may have crossed that line.

Link in comments.

08/18/2026

Just because someone visited your site doesn't mean they're ready to talk sale. If what you you sell is a considered purchase, respect the buyer's timeline; meet them with answers, not a pitch.

Comment your take (watch full episode; link in comments)

08/11/2026

Your CRM isn't broken; it's just being ignored. CPR for your CRM tackles one problem at time: one issue, one fix, one asset you can actually use. No new software required

08/06/2026

Quick gut check: when's the last time you looked at how AI search tools describe your brand; not your website? AEO isn't replacing SEO, but if you're only optimizing for one of them, you're already behind. Where's your team putting the effort right now?

Comment your take (watch full episode; link in comments)

05/28/2026

What kind of marketing email irks you the most?

The fake personal one?
The “just checking in” one?
The one that shows up three times in a week with nothing useful to say?

Now ask the harder question:

Why would you send that kind of email to your audience?

People are already trained to ignore crowded inboxes, and Gmail is getting better at helping them do it.

So if your emails are delivered but not clicked, read, or acted on, the problem may be the message.

This article breaks down why “delivered” doesn’t always mean seen, and what businesses need to rethink before hitting send.

Why delivered emails still get ignored in Gmail and what marketers need to change to improve visibility, engagement, and results.

05/12/2026

Delivered doesn’t mean seen. With Gmail’s new algorithms, your email could be sitting in the "Promotions" tab, unseen, even if it’s marked as "Delivered."

Is your email strategy ready for this change? Learn how to adapt and make sure your messages get noticed. Read the full article to find out what’s shifting and how to stay ahead.

Why delivered emails still get ignored in Gmail and what marketers need to change to improve visibility, engagement, and results.

04/20/2026

“Sometimes the problem is not the problem.”

In many businesses, teams focus on fixing the first issue they see. Sales are down, a campaign underperforms, or a process keeps breaking. The instinct is to address the visible problem as quickly as possible.

But often the real issue sits deeper. It might be unclear priorities, a misaligned strategy, or a process that no longer aligns with how the business operates today.

When leaders step back and question the root cause rather than react to the symptom, the solution often becomes much clearer.

How often do you find that the real business problem is different from the one everyone initially tries to fix?

https://hubs.li/Q049DhH_0


Wendy Lieber

Open social media and you can feel it almost instantly. Stress.

04/13/2026

“Confusion is often just unmade decisions.”

In many organizations, confusion is treated like a communication issue. Teams add more meetings, more documents, or longer explanations to create clarity.

But the real issue is often simpler. A decision has not been made.

When priorities are unclear or when leadership keeps multiple options open too long, teams hesitate. Work slows down because people are unsure what direction to follow.

Clarity usually does not come from more discussion. It comes from a decision that gives the team a clear path forward.

How often do you see workplace confusion caused by a lack of communication versus a lack of decisions?

https://hubs.li/Q049DjnR0


Wendy Lieber

I’ve been exploring the feeling of confusion lately and what it really is. When I look closely at the moments I feel confused, unsure, or wishy-washy, it’s almost never because I truly don’t know.

04/06/2026

"Expecting the best isn’t delusion. It’s a strategy.”

In many businesses, leaders spend a lot of time preparing for what might go wrong. That caution can be useful, but it can also shape how teams behave.

When people assume something will fail, they move more slowly, hesitate to act, and interpret small setbacks as confirmation that the idea was flawed.

But when leaders expect progress, teams approach work differently. They move faster, solve problems sooner, and commit more fully to the outcome.

This does not mean ignoring risk. It means recognizing that expectations influence ex*****on.

In your experience, how much do leadership expectations influence the results a team ultimately delivers?

https://hubs.li/Q049r6ZH0


Wendy Lieber

For whatever reason, our minds love to camp out in the worst-case scenario. What could go wrong.