ContentBacon

05/28/2026

What kind of marketing email irks you the most?

The fake personal one?
The “just checking in” one?
The one that shows up three times in a week with nothing useful to say?

Now ask the harder question:

Why would you send that kind of email to your audience?

People are already trained to ignore crowded inboxes, and Gmail is getting better at helping them do it.

So if your emails are delivered but not clicked, read, or acted on, the problem may be the message.

This article breaks down why “delivered” doesn’t always mean seen, and what businesses need to rethink before hitting send.

Why delivered emails still get ignored in Gmail and what marketers need to change to improve visibility, engagement, and results.

05/12/2026

Delivered doesn’t mean seen. With Gmail’s new algorithms, your email could be sitting in the "Promotions" tab, unseen, even if it’s marked as "Delivered."

Is your email strategy ready for this change? Learn how to adapt and make sure your messages get noticed. Read the full article to find out what’s shifting and how to stay ahead.

Why delivered emails still get ignored in Gmail and what marketers need to change to improve visibility, engagement, and results.

04/20/2026

“Sometimes the problem is not the problem.”

In many businesses, teams focus on fixing the first issue they see. Sales are down, a campaign underperforms, or a process keeps breaking. The instinct is to address the visible problem as quickly as possible.

But often the real issue sits deeper. It might be unclear priorities, a misaligned strategy, or a process that no longer aligns with how the business operates today.

When leaders step back and question the root cause rather than react to the symptom, the solution often becomes much clearer.

How often do you find that the real business problem is different from the one everyone initially tries to fix?

https://hubs.li/Q049DhH_0


Wendy Lieber

Open social media and you can feel it almost instantly. Stress.

04/13/2026

“Confusion is often just unmade decisions.”

In many organizations, confusion is treated like a communication issue. Teams add more meetings, more documents, or longer explanations to create clarity.

But the real issue is often simpler. A decision has not been made.

When priorities are unclear or when leadership keeps multiple options open too long, teams hesitate. Work slows down because people are unsure what direction to follow.

Clarity usually does not come from more discussion. It comes from a decision that gives the team a clear path forward.

How often do you see workplace confusion caused by a lack of communication versus a lack of decisions?

https://hubs.li/Q049DjnR0


Wendy Lieber

I’ve been exploring the feeling of confusion lately and what it really is. When I look closely at the moments I feel confused, unsure, or wishy-washy, it’s almost never because I truly don’t know.

04/06/2026

"Expecting the best isn’t delusion. It’s a strategy.”

In many businesses, leaders spend a lot of time preparing for what might go wrong. That caution can be useful, but it can also shape how teams behave.

When people assume something will fail, they move more slowly, hesitate to act, and interpret small setbacks as confirmation that the idea was flawed.

But when leaders expect progress, teams approach work differently. They move faster, solve problems sooner, and commit more fully to the outcome.

This does not mean ignoring risk. It means recognizing that expectations influence ex*****on.

In your experience, how much do leadership expectations influence the results a team ultimately delivers?

https://hubs.li/Q049r6ZH0


Wendy Lieber

For whatever reason, our minds love to camp out in the worst-case scenario. What could go wrong.

03/30/2026

Creating content is not just marketing. It is discipline.

When leaders consistently turn ideas into words, they clarify strategy, expose gaps in thinking, and strengthen alignment across the business. The act of creating sharpens the mind.

Are you creating content to post, or to think better?

Read it here:
Wendy Lieber

I get fired up about this topic because it is at the core of everything I believe in and why ContentBacon exists. If you feel like you have a great story to tell but you are not telling it, or you are not telling it well, this is a must read.

03/23/2026

Words shape outcomes.

In business, the language leaders use influences how teams think, decide, and execute. Call something a crisis, and people panic. Call it a constraint, and they design. The framing matters.

If your results reflect how your team thinks, what language are you reinforcing?

Read it here:
Wendy Lieber

Where do words really get their power? Is it the word itself or the intention behind it? AI has made that question impossible to ignore. It can generate a perfectly structured post, a sharp headline, a tidy little paragraph that sounds impressive.

03/23/2026

Your LinkedIn profile may be costing you credibility before the conversation even starts.

Lucky LinkedIn Profile Optimization makes it easy to fix.

Click the link to optimize your profile. https://hubs.li/Q047Vp_y0

03/19/2026

Your LinkedIn profile should make it easier for the right people to say yes.

More visibility.
More credibility.
More opportunities.

Here’s how to think about it.
https://hubs.li/Q047yzJ90

03/17/2026

No luck needed. Just strategy.

We help brands turn content and CRM into something more than noise.

Happy St. Patrick’s Day 🍀