09/02/2026
What's more important: consistency or quality? 🤔
Our strategic director, Rachel Randall, had a straightforward answer: "Lead with quality, so you have the chance to demonstrate your consistency."
But here’s why:
"Both are incredibly important because they speak volumes about how much a brand cares. When a brand consistently shows up for its audience, it demonstrates intentionality. When a brand delivers quality, it elevates your audience's perception of you and sets you apart from those who overlook the details."
So while consistency and quality both matter, Rachel's editorial sensibilities give quality the edge:
"Sometimes you only get one chance to make a good impression. Lead with quality, so you have the chance to demonstrate your consistency."
What do you think?