09/05/2026
One of the biggest myths I hear is that strategic communications and PR mean the same thing. They don't, and the difference isn't just semantics.
PR is one piece of the picture, usually the part people see, media placements, press releases, getting the story covered. But reputation management, message strategy, executive positioning, and crisis response are all pieces too, and none of them work well in isolation. Strategic communications is what ties them together. It's the thinking that decides which tool gets used when, and why, based on what an organization actually needs to be understood correctly, not just covered favorably.
That distinction matters most in the moments that count. A press hit can fade in a week. How your organization is understood, by employees, by the public, by the people who matter to your mission, that's built over years, one decision at a time. If you're only thinking about this week's coverage, you're missing the bigger picture.
That's the work. Not just getting covered. Getting understood. That's the Back Porch difference.
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