09/10/2026
A brand is strongest when every piece tells the same story. That’s the message our marketing director, Joanna Schreurs, shared during a presentation for Discover Green Bay’s Partner Education Series.
Joanna led a discussion on connecting the dots between brand strategy, messaging and visual identity, drawing on examples from O'Connor Connective's work developing the Discover Green Bay brand. She also highlighted how AI is reshaping the marketing landscape and what that means for organizations moving forward.
Thank you to everyone who attended the event and to Discover Green Bay for hosting!
Learn more about the Discover Green Bay rebranding project: https://oconnorconnective.com/portfolio/discover-green-bay/