Driving4ward Marketing Solutions, LLC

Driving4ward Marketing Solutions, LLC Fractional Chief Marketing Officer providing senior marketing leadership and strategy to family-owned businesses. Simply put, I specialize in solving problems!

High level marketing leadership & expertise without the full-time commitment! Elevate your brand with my expertise as a Fractional Chief Marketing Officer (fCMO). I provide high-level marketing strategy and leadership without the full-time commitment. What is a fCMO? Employing a fractional Chief Marketing Officer (fCMO) offers significant advantages, including:

*Cost-Effective Leadership: Access

to high-level expertise without full-time costs.
*Flexibility: Part-time engagement for scalability on specific projects.
*Strategic Focus: Customized marketing strategies aligned with company goals.
*Access to Expertise: Diverse experience enhances competitiveness.
*Speed of Implementation: Rapid adjustments to marketing strategies as needed.
*Mentorship and Development: Enhances skills of existing marketing teams.
*Results-Driven Approach: Data-driven strategies improve ROI. A fCMO provides essential strategic leadership for innovation and success in businesses. I understand the challenges small and medium-sized businesses face in navigating their marketing efforts. That's why I'm here—to provide the leadership and expertise you need to effectively reach your target market. I also understand when a large corporation might have a project come up that needs a senior leader to supplement the team. I can take the ball and run with it. My passion for business drives me to refine your strategy and messaging, position your brand to ensure your message resonates and prompts action. Let me help you elevate your marketing game today!

03/19/2026

Many marketing strategies start with a guess.

The strongest ones start with clarity.

Join us April 2 for a free virtual AMA Northeast Wisconsin event:
From Guessing to Knowing: Identify Your Target Audience and Build Smarter Marketing Strategies

Host Hailey Dickie will sit down with Lisa Ortscheid, Founder of Driving4ward, to discuss how organizations can better define their audience and align messaging, channels, and tactics for stronger results.

📅 April 2 | 12:00–12:45 PM
💻 Virtual
🎟 Free for members, non-members, and students

Bring your lunch and join the conversation.

Register here: https://amanew.starchapter.com/meetinginfo.php?id=168&ts=1773277893

02/25/2026
🛑 Stop these 3 marketing budget leaks immediately 💸1. Spray and pray advertising - Targeting everyone = targeting no one...
01/31/2026

🛑 Stop these 3 marketing budget leaks immediately 💸
1. Spray and pray advertising - Targeting everyone = targeting no one
2. Vanity metrics - "Likes" don't pay bills. Focus on customer count.
3. No one owning strategy - Your team can't execute what doesn't exist.

Look, you & your family started your business to provide a great product or service, not to become a marketing expert. That's fair.

According to an article by Porter Wills, companies with Fractional CMOs see 29% higher revenue growth.

You don't need to figure this out alone. You just need someone who knows what they're doing to give you a roadmap. Then you can get back to running your business.

Keep Driving4ward, Lisa

I’m not just a consultant for my clients, I become a member of the team. I spent the last couple days learning what the ...
01/22/2026

I’m not just a consultant for my clients, I become a member of the team.

I spent the last couple days learning what the learned at Shopfix Academy so I can be a better advisor, leader and partner for them.

Sharing another great win for a client.
12/17/2025

Sharing another great win for a client.

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

🚀 New Content Alert: Unpacking the Fractional CMO Landscape!I was thrilled to join an insightful roundtable discussion f...
12/10/2025

🚀 New Content Alert: Unpacking the Fractional CMO Landscape!

I was thrilled to join an insightful roundtable discussion focused on women who are successfully navigating the world of fractional CMO roles.

We covered strategies, challenges, and the unique advantages women bring to this dynamic model. Since the episode aired, I've had several women viewers reach out to connect and discuss their specific journeys, which has been incredibly rewarding.

If this discussion resonates with you, please feel free to reach out and connect individually—I'd love to hear from you too!

Listen now to get our collective insights!
https://youtu.be/zBkgTygPf38?si=4LP3I5kZ1gtS0Ang

In this episode of The Fractional CMO Show, a dozen women from the CMOx accelerator boardroom come together to share their real experiences building successf...

A valuable time connecting with these ladies this morning! Really enjoyed our conversation and learning from each other...
12/05/2025

A valuable time connecting with these ladies this morning! Really enjoyed our conversation and learning from each other.

Was an honor to be among so many high caliber fCMOs sharing our story today!
12/03/2025

Was an honor to be among so many high caliber fCMOs sharing our story today!

A first today... guest panelist on a podcast! Will share when it's posted. Fun stuff!!
12/02/2025

A first today... guest panelist on a podcast! Will share when it's posted. Fun stuff!!

Address

De Pere, WI

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19208191099

Website

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