Driving4ward Marketing Solutions, LLC

10/01/2026

Most service departments don't have a marketing problem. They have a leak.

New customers who never come back. Recommended work nobody follows up on. Marketing reports full of clicks, but no tie to repair orders or revenue.

I put together a free 2-page report for independent shop owners and dealership service managers: 5 places your service department may be losing revenue, plus a 5-minute leak check you can do today.

Tap below to get your copy. 👇

Free 2-page report: 5 places your service department may be losing revenue — and what to look at first. From Lisa Ortscheid, Driving4ward.

09/24/2026

Helping my clients know how to target specific audiences in different ways in a strength I bring to them. Last night I helped organize an event for my client, Dell's Service Center with the Ferrari Club of the North Central Region and the Porsche Club of N.E.W. It was a great success with some very fun cars!

09/23/2026

Check out my latest article for FAMILY-OWNED BUSINESS OWNERS.

09/14/2026

ATTENTION INDEPENDENT AUTO REPAIR SHOP OWNERS - Want to know a marketing strategy no one is talking about? This is something one of my clients has great success with. There's a major opportunity quietly developing in automotive service. Tires for electric vehicles. Why? Electric vehicles need tires sooner than people realize. According to CONSUMER REPORTS, electric vehicles tend to wear through tires faster because they are heavier and deliver instant torque, which increases stress on the tires. At the same time, CAR AND DRIVER, reports EVs can weigh 20-30% more than comparable gas vehicles which further contributes to wear on the tires.

In my experience, very few shops are marketing specifically to EV owners about tires. They are usually just throwing generic tire promotions out there. But EV drivers are a distinct target audience. Why? They research differently. They pay attention to efficiency and range. And they are actively looking for service providers who understands their vehicles.

Right now, very few businesses are speaking directly to them. Which means the ones who start now have a chance to stand out quickly. This is an example how working with a fractional CMO, like me, brings unique strategies and tactics to help intentionally grow your business. Let me help you keep Driving4ward!

09/09/2026

Another great testimonial from a current client!

09/01/2026

Proud to share a testimonial from another happy customer! Their wins are my wins!

07/30/2026

So excited for my client, Richfield Service, on their expansion. I am excited to continue to partner with them for intentional growth.

07/24/2026

WHAT DOES GARDENING HAVE TO DO WITH GROWING A BUSINESS? 🌱
A thriving garden doesn't happen by accident. It takes planning, patience, consistency, and a willingness to pull the w**ds before they take over.
Growing a business is no different.

The strongest results don't come from chasing the latest marketing trend. They come from building a solid foundation, nurturing the right opportunities, measuring what works, and making adjustments along the way. That's exactly how I work with my clients.

As a Fractional CMO, I'm not just planting marketing strategies and hoping they grow. I'm helping cultivate a healthy business where every part of the customer journey works together to produce long-term growth. Because the best harvests—whether in the garden or in business—are the ones you've intentionally cultivated.

I'm curious, what's one "w**d" you've had to pull from your business this year?

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

04/18/2026

https://youtube.com/shorts/DZmNsJWx1DU?si=-rSh13NT3V6669vW

Marketing for family owned businesses