Pamela Jay

09/09/2021

People love video. Facebook has over 8 billion video views a day! What happens when you put your content where your audience is and deliver it the way they enjoy? 83 percent of WYZOwl survey respondents say video gives them a good return on investment. Of course, you probably want to do it well. Hope this helps... (oh, and there's a video with this article for those who prefer to watch and learn!)

Discover a format to make a marketing video that achieves your marketing goals.

09/09/2021

Lewis Howes' advice on rising to greatness (and multi-millions) always includes helping others on your way. That's pretty great!

08/01/2021

Words from the wise . Let's get you out of Ads Manager and back into your zone of genius!

07/29/2021

Coaches and Consultants: Do you know your core business stories? Did you know that your stories can be used VERY EFFECTIVELY (and profitably) by your ad strategist to increase your conversion rates? If you haven't really thought about how relevant and important your story really is to your bottom line, listen in 👂👂👂

07/28/2021

Ask These 6 Questions Before You Hire a Digital Marketing Agency

07/22/2021

Embracing video is critical to the success of any online business. If you're like me, you wouldn't do a video at all if you didn't know how important it is for creating connection with potential clients. There's lots of info out there about how easy it is to shoot your own raw video, but less about WHAT to actually say once you're ready to open your mouth. Well, guess what? All those "on the fly" videos that you see that make it look so natural and easy? They start with a good script.

Discover how to script and produce social media videos that turn viewers into loyal fans and customers.

07/22/2021

07/12/2021

Too many of my clients tragically underestimate the importance of regularly posting to their page. They often get discouraged and think that no one is noticing or engaging.
But you know who does notice? Facebook™.
In fact, we’ve done some recent experiments and noticed that running ads from pages that are posting and active at least once per day with lots of engagement see their ads costs reduced by as much as 88%.
88%!!!!! (I'd scream that louder if I could!)⠀⠀⠀⠀⠀⠀⠀⠀
So please let it sink in just HOW important it is to post to your page daily if you want to lower your ad costs.⠀⠀⠀⠀
I know—that means A LOT of posts, but consider the effect on your bottom line. I can help with ideas. To start, it helps if you (or your assistant) schedule posts a week in advance, so you don't have to focus on them every day. Follow this guide to having a balanced and engaging page.
The 10 x 4 x 1 Rule
• 14 inspirational/engaging posts like memes, quotes, or Q&A
• 4 informational posts
• 1 direct call to action
Include a mix of video and lives within these types of posts (the more the better 😊) and watch the magic happen!

07/10/2021

Ever wonder how digital marketing agencies work? Well, I can't tell you about the big guys that are managing giant corporate accounts. But I like to think that's one of our greatest qualities. At Pamela Jay, you will always get personal service, and you will never ever be passed down the chain to someone who is way overworked and may or may not even know what they're doing.
Focusing on coaches, consultants, and personality-based entrepreneurs is our pride and joy. We love to know that our efforts to help you and your business thrive helps so many others (that YOU help with your zone of genius!). So the satisfaction is exponential when we can be part of scaling your business to increase your reach—and of course, your profits!
So, look. We know that Facebook™ is THE place to go when you want to maximize your profits. Their ability to zero in on the exact audience that happens to be looking for YOUR services is unmatched, even by Google. 93% of businesses use Facebook™ for advertising, and for good reason. 1 in 3 FB advertisers lists Facebook™ as their top ROI performer.
It's no secret, though, that it's getting more expensive to run ads on Facebook. It operates as an auction, and there are a lot of players in every market. All the more reason to start out right from the beginning with an agency who will invest your ad spend wisely and with great attention and integrity. Pamela Jay Digital Marketing is a boutique service that takes on no more than three clients per month. Because of this, we can be with you every step of the way, crafting the ideal ad campaign and business strategy, optimizing as needed, with weekly metrics analysis reporting so you will always know where you stand.
If you like the sound of this and you are ready to invest in scaling up your business offerings, I would love to be of assistance. Let’s talk and see if we are a good fit! Schedule your free Ads Strategy call here. https://go.pamela-jay.com/time