08/23/2026
Who’s judging your website?
When your website was built, the goal was probably pretty simple:
Eye Candy.
Capture the customer’s attention.
Make a good first impression.
Explain what you do.
And, if it was built well, give people a clear CTA — a reason and a way to take the next step.
But there’s a new judge in town.
AI.
Google is using AI to better understand and deliver information in search. AI tools are also helping people decide which businesses, products, and services are worth considering.
That means your website isn’t just being judged by the person looking at it anymore.
It’s also being read, interpreted, and evaluated by the systems helping people find answers.
And here’s the uncomfortable question:
Is your website ready for that?
A site can look great and still have problems with the information it provides, how clearly it explains your services, how well it answers customer questions, and how easily search systems can understand what your business actually does.
If it isn’t ready, your company will pay the penalty.
You’ll just notice that someone else keeps getting found instead.
That’s a big part of what we’re looking at with Search Everywhere at Do It With You Marketing.
Your website needs to work for people AND the systems helping people find you. We are even in the process of renovating our own site.
Want to know how your website measures up?
Let’s talk.
👉
Elevate your brand across North Alabama with DIWYM's Digital Marketing Bundle — built for Google's new AI/Gemini era of search. Call (256) 274-1289.