Spaulding Communications

12/14/2023

We love getting together to make things happen for our and clients! 🥰

📸 Check out these behind-the-scenes shots from our quarterly strategy meeting where we brainstormed ways to generate the best returns for our clients’ marketing and investments.

👥 While some of us participated in-person and others virtually – we all had a great time thinking through client-centered strategies.

🔍 Highlights included a deep dive into media opportunities with Elizabeth Lotz, our Director of Client Success, and an exploration with Matt Spaulding, our Founder & President into what makes Spaulding Communications different and how we can use our talents to amplify our client’s reach.

We also got the chance to celebrate the holidays, show off our favorite Christmas gear, and share our favorite holiday traditions.

👀 Want to learn more about what’s working in A&D product ? Be sure to hit that follow button.

12/08/2023

What’s one piece of advice marketers can use to improve their writing or marketing?

LESS IS MORE – It’s probably one of the most difficult lessons to learn in journalism school. Just because you describe something with a lot of flowery language and extra words, that doesn’t make it better. Most of the time the most simplistic ideas are the best. And that’s what marketing is all about - making your product or service easy to understand so people will want to use them and understand how they can make their lives better or easier.

11/22/2023

🎙️ New Video Alert: Don’t miss “What the F is Happening to the Office?" 🌟

If you design or market commercial interiors for the modern workplace, you've probably wondered, "What the F is Happening to the Office?" 🏢💭

You aren’t alone, 🤝 there have been so many changes, it’s hard to keep up with what's working. The good news is, you now a place to navigate this complex design topic.

🎥“What the F is Happening to the Office?" is a groundbreaking video series, by Work Design Magazine, exploring workplace topics including:

What we know and what we need to know;
What’s evolving;
Where we’re headed;
And more.

🗣️ Featuring conversations with industry luminaries like Rex Miller, Ryan Anderson, and Larissa Conte, this series is more than just a dialogue. It's a journey into the heart of workplace transformation, offering a blend of expert opinions, innovative ideas, and practical solutions. 🌈

💡 Why tune in? As a product marketer, you'll gain invaluable perspectives on:

✅ The shift from traditional office metrics to human-centric design.
✅ Navigating the "Age of Divergence" in workplace preferences and needs.
✅ Strategies for creating spaces that empower, engage, and inspire.
✅ Understanding the role of technology, culture, and leadership in shaping work environments.

🤔 As the work environment evolves rapidly, staying ahead requires a deep understanding of these challenges, changes, and possibilities. Follow the link to learn more about this illuminating new video show and how to become a subscriber. https://www.workdesign.com/2023/10/the-inspiration-behind-our-new-wtf-video-series/

11/21/2023

📚💡 What's your favorite marketing book and why? Robin Bennett, our senior communications strategist, shares her top pick: "Make Some Noise: The Unconventional Road to Dominance" by Ken Schmidt, former director of communications for Harley-Davidson Motor Company. 🏍️🗣️

🌟 Robin still cherishes this book, published in 2018. In the ever-evolving world of marketing communications, much of Schmidt's advice remains relevant, particularly in the realms of public relations and marketing communications. 🔄📈

📢 According to Schmidt, the key is to center your communications around what you want people to remember and repeat about your brand. He says, "If the only thing a customer remembers about you is the product you sell, you'll quickly be forgotten when something new and better — or simply cheaper — comes along." 💬🚀

🎯 If you're ready to get loud and discover what's worth remembering and repeating about your brand, you might want to pick up this book. It's a classic for anyone involved in branding, marketing, or communications. 📖🌈 hashtag hashtag hashtag hashtag

11/10/2023

👋🏼Hello from the heart of innovation in educational spaces! 🎓✨We’re at EDspaces 2023 this week and we couldn’t be more inspired! 🍎

Our founder and president, Matt Spaulding, is at the Charlotte Convention Center, soaking in the latest and greatest in the evolution of learning environments. 🏫

You can also see Matt against the iconic backdrop of the NASCAR Hall of Fame – a symbol of excellence and high performance, much like the ideals we’re witnessing at . 🏁

Teaching and learning are not just processes; they are pathways to potential. That’s why we’re thrilled to be a part of a community that is resetting and reimagining the places where knowledge is shared and futures are shaped. ✏️📕

Whether you're an educator, administrator, architect, interior designer, distributor, or supplier, there’s no denying that we are on the cusp of redefining the learning experience. And at Spaulding Communications, we're committed to championing this progress every step of the way as we help interior brands tell their story and get the recognition they deserve. 🏆📚

10/16/2023

🌍 Hospitality sustainability initiatives are on the rise worldwide! 💚

A recent article from Hospitality Design magazine highlights the hospitality sector's accelerating shift towards sustainable practices. So, what does this mean for architectural and commercial interior brands?

In addition to highlighting what your brand is doing to support sustainable manufacturing, you'll also want to discuss your product's onsite benefits for owners and operators.

🔍 Key Takeaways for Marketers:

✅ Showcase your carbon-conscious products and manufacturing. Demonstrate how your products minimize onsite emissions and emphasize your brand's dedication to eco-friendly manufacturing. 🍃

✅ Proclaim your water wisdom! Highlight products that reduce water usage or promote rainwater recycling. The hospitality sector is on the lookout!💧

✅ Reveal your commitment to all forms of waste reduction. Share stories of how your products support recycling or minimize material waste. ♻️

If you market products that boost energy efficiency, slash carbon emissions, conserve water, or promote recycling, and want to make waves in the hospitality design world, now is an excellent time to position these stories for the hospitality industry and media.

➡️Follow the link to read the Hospitality Design article to learn more about the emerging playbook for hospitality design and sustainability.

A sustainability playbook is starting to emerge, but will the hospitality industry—including major brands Marriott, Hyatt, and Hilton—keep up?

08/24/2023

How do you stay on top of trends, advances, and innovation in the commercial built environment? 🤔

Robin Bennett, our senior communications strategist, weighs in on how to keep up when you're flooded with information.

In my early days as an editor for a local paper, specialization was key. Each journalist had a "beat" or niche; mine was arts and entertainment, and others focused on crime, government, education, etc.

At Spaulding Communications, we apply the same principle. Each member dives into specific topics. My favorites? Sustainability ♻️, climate resilience 🌦️, pre-fabrication 🏗️, and noise reduction 🤫. Thanks to our diverse team, we've got all areas covered!

When we stumble on something intriguing, we share it with the team! It keeps everyone in the loop. 🔄

A similar approach can work for manufacturers and other organizations. Let your team follow their interests and curiosity, and encourage them to share their findings.

Another way to stay informed is to follow our social channels. We explore and curate information to help product manufacturers enhance their commercial building product marketing.

08/15/2023

Are you planning to showcase your building or interior product at a trade show? Make the most of your trade show investment by putting your new products in front of your ideal customers. Here are some tips to maximize your presence:

✅ Set Clear Objectives: Define specific and measurable goals. Are you looking to generate leads, increase brand awareness, launch a new product, or network with industry professionals? Clear objectives will guide your strategies.

🎤 Set Key Messages: Make sure that the team attending the trade show speaks from one brand voice with a set of 2 or 3 key messages. These messages should reflect the main points you want to convey to all customers and others visiting your booth during the show.

📣 Pre-show Marketing: Promote your presence at the trade show well in advance. Use social media, email campaigns, and targeted advertising to let your audience know you'll be there.

🤝 Schedule Editor Meetings: Inviting editors (not ad reps) to visit your booth gives your team a chance to articulate your brand face-to-face. Editors are always looking for expert resources and story ideas. Media interviews are an exceptional way to help editors while furthering your brand goals.

💻 Capture Leads: Implement a lead capture system to collect contact information from interested attendees. Use technology like lead scanning apps or business card scanners to streamline the process.

📆 Follow Up Promptly: Follow up with leads, contacts, and editors after the trade show within a few days. Send personalized thank-you emails, provide additional information, and offer exclusive post-show promotions.

📲 Leverage Social Media: Use social media during the event to create buzz and share real-time updates. Encourage attendees to share their experiences at your booth and use event-specific hashtags.

Last week we shared some key trade shows to add to your 2024 planning documents. Give that post a view and let us know if you'll attend or exhibit at any!

08/10/2023

🔍 Discover 3 types of website content Architects and Designers need to make informed decisions about your product.

52% of B2B buyers, including architects and designers, are more likely to buy from a company after reading valuable content.

🤔 But what type of content do architects and designers value most?

Prioritizing these three types of website content can help your brand drive revenues and build trust in the A&D community. 🎯

✅ Product specifications and functionality
Architects and designers depend on accurate specifications to ensure your product meets their project guidelines. Easy access to technical data, dimensions, and performance details on your website will streamline the specification process and build trust in your brand.

✅ Product comparisons
With numerous products available in the market, architects and designers use side-by-side comparisons to highlight your product's unique features and advantages compared to similar choices in the market. Adding this content to your website can help your products stand out.

✅ Peer reviews
In the digital age, credibility matters more than ever. Sharing real-life experiences from satisfied clients goes a long way in building trust. Leveraging testimonials, case studies, and even video interviews can build trust and elevate your products in the minds of architects and designers.

✍️Creating these three types of content will help you attract customers while providing them with the information they need to make an informed decision.

Need some help developing this content for your website and other marketing materials? We can help. Our experienced team works with you to create content that sets you apart and gets you known for what makes you great. Contact us today to get started. 👍🏼

08/08/2023

Believe it or not, 2024 is only a few months away! If you're a building product manufacturer, here are a few key trade show dates to add to your planning documents.

✅ International Builders Show: February 27-29, 2024, at the Las Vegas Convention Center in Las Vegas
✅ The Kitchen & Bath Industry Show (KBIS) in conjunction with the National Kitchen & Bath Association (NKBA): February 27-29, 2024, at the Las Vegas Convention Center (North, South, and West Halls) in Las Vegas
✅ Environments for Aging: April 13-16, 2024, at the Cobb Galleria in Atlanta
✅ HD Expo + Conference: April 30 - May 2, 2024, at the Mandalay Bay in Las Vegas
✅ The American Institute of Architects Conference on Architecture: June 5-8, 2024, at the Walter E. Washington Convention Center in Washington, D.C.

If you need assistance in maximizing your presence at trade shows in 2024, DM us to start a conversation.

07/28/2023

If your organization manufactures and markets products for the built environment, you’ll want to check out this report from McKinsey & Company on decarbonizing the built environment.

The research focuses on the most effective ways to reduce emissions, studying more than 1,000 leverage points for their abatement potential, cost-effectiveness, and scalability.

The report outlines 22 robust decarbonization solutions that can significantly impact operational and embodied emissions.

Don’t miss the chance to download the report and unlock its value for your sustainability and net-zero goals. Follow the link to access the report.

https://www.mckinsey.com/industries/engineering-construction-and-building-materials/our-insights/building-value-by-decarbonizing-the-built-environment

07/26/2023

Are you looking for ways to engage architects and commercial designers? Discover the 2023 Commercial Flooring Trends Guide by Floor Trends Magazine. These trends aren’t just for flooring manufacturers; they can help any interior brand position their products.

♻ Conscious Creation: Prioritizing environmental and social impact through ESG principles in flooring design and use.
👥 Collaborative Design: Creating spaces that promote human connection, well-being, and comfort for all generations.
🖊 Practical Solutions for Architects & Designers: Embracing game-changing technologies to enhance user experiences in commercial spaces.
🌳 Art & Nature: Connecting indoor environments with the natural world through inspired color themes.

Follow the link to download the report, and don’t forget to follow us for up-to-date trends impacting the built environment. https://www.floortrendsmag.com/articles/110822-2023-commercial-flooring-trends?oly_enc_id=8896C8256256I3S