Fishman Public Relations

Fishman Public Relations Founded in 1991, Chicago-based Fishman Public Relations is the franchise industry’s top public

PR agencies operate in a fast-paced world where the stakes are high to deliver consistent results for clients, manage th...
12/21/2024

PR agencies operate in a fast-paced world where the stakes are high to deliver consistent results for clients, manage their reputations and keep pace with the constantly changing media landscape and marketing trends. That’s what makes cutting loose together to celebrate with our great people at occasions like our annual holiday party so special! This year’s party was legendary.

09/21/2023

What's the mission of our 32-year-old franchise PR firm? Surprisingly, it's not simply to generate media coverage and create compelling content that helps our clients promote their franchise brands to customers and potential franchisees. At Fishman PR, our mission is "To increase the number of small business owners and the success of entrepreneurs throughout North America." That's why we are particularly proud our team's stellar work has been recognized by franchisors in Entrepreneur Magazine's Annual Franchise Supplier Rankings. For the sixth consecutive year -- since the inception of these rankings -- franchisors have ranked Fishman PR as the No. 1 PR firm in franchising! Thank you to the franchise industry for this huge honor, and for supporting our mission of keeping entrepreneurism alive through the franchise model.

Check out the full ranking here: https://www.entrepreneur.com/franchises/directory/top-franchise-suppliers-ranking

Let's travel back in time. Close your eyes and imagine it's exactly 32 years ago today -- the date is July 18, 1991.• Th...
07/18/2023

Let's travel back in time. Close your eyes and imagine it's exactly 32 years ago today -- the date is July 18, 1991.

• The song Unbelievable by EMF is at the top of the U.S. singles charts. George W. Bush Sr. is the President of the United States, and the movie Naked Gun 2 1/2 is at the top of the box office.
• Texting is not a thing yet. Instead, people are using landline phones and pagers. In fact, most people have never heard of the Internet!
• In fashion, colored tights, denim overalls, leotards, flannel shirts and shoulder pads are all fashionable at the moment.
• On TV, people are watching popular shows such as "Sherlock Holmes," "The Cosby Show," and "Married... with Children."
• Popular toys at the moment include My Little Pony (figures), Teenage Mutant Hero Turtles figures, Yo-yo, and G.I. Joe (figures).
• The airwaves are being dominated by artists such as Bryan Adams, Michael Jackson, Roxette, R.E.M., Color Me Badd and Paula Abdul.
• The films "Terminator 2: Judgment Day" and "Boyz n the Hood" are playing in movie theaters.

And meanwhile, on this very day, a 29-year-old PR professional named Sherri Canel Fishman decided to take a brave leap of faith and start her own PR firm, "Sherri Fishman Public Relations." (See the official document of incorporation from the state of Illinois pictured here.) The next year, her husband Brad Fishman joined in the venture and while the name "Sherri" was dropped from the official company name, her role remained pivotal as the entrepreneurial power couple eventually grew Fishman Public Relations to the No. 1 PR firm in franchising (According to Entrepreneur Magazine for the past five years in a row!). They later launched Franchise Elevator PR for emerging franchise brands and have given back to the world of franchising in more ways than one can count.

OPEN YOUR EYES AND COME BACK TO July 18, 2023 as we celebrate the 32nd ANNIVERSARY of FISHMAN PUBLIC RELATIONS! We will appropriately mark the day by continuing to embrace the work ethic of the tireless founders and the uphold the agency's core values, on behalf of our clients and the entire franchise industry.

Today, we celebrate an important milestone: March 24 marks exactly 15 years to the day that Chief Operating Officer Sara...
03/24/2023

Today, we celebrate an important milestone: March 24 marks exactly 15 years to the day that Chief Operating Officer Sara Faiwell started working at Fishman PR. Yes, you heard right … FIFTEEN YEARS! Sara started as an Account Executive way back in 2008, coming straight out of a journalism news reporting job at the Daily Herald – Chicagoland’s largest suburban newspaper. We believe fate brought Sara to us, and we’re forever grateful for all the extraordinary results, client and media relationships, leadership and problem-solving that Sara has contributed to our agency over the years. Here's a sampling of what some of her team members say about her leadership:
• Sara is the queen of media relationships and has taught me well how to forge my own.
• Sara is great at getting to know you as a person. She loves to ask questions to get to know you better and is truly interested. She is a great listener!
• Sara is always there to help and check in on you, when I’m at my busiest or feeling overwhelmed, she always makes my day so much better.
• She makes me feel important and like I am wanted. She also even texted me happy birthday on my b-day when she was on maternity leave, which was also super nice!
• She has an amazing ability to make everyone feel important and seen! She is really great at giving everyone recognition on so many different things and I have no idea how she manages to stay on top of it all.
• One of my first all agency days I ended up sitting by her at lunch and she was so welcoming, kind, and fun to talk to, and made me feel super happy to be working for Fishman!

Going down as one of our top proudest moments in company history, our co-CEO and founder Sherri Canel Fishman received t...
03/07/2023

Going down as one of our top proudest moments in company history, our co-CEO and founder Sherri Canel Fishman received the 2022 Bonny Levine Award at the International Franchise Association's Annual Convention in Las Vegas last week. This is one of the highest honors bestowed by IFA, as it recognizes women for their business and professional accomplishments within franchising and their contributions to society. It recognizes women who have gone above and beyond to act as role models and mentors to other women within the business community. They lead by example, demonstrate purpose, and focus on advancing women in franchising. IFA President and CEO Matthew Haller said of Sherri: “Sherri Fishman is a true role model, not only for women, but for everyone in franchising. She has dedicated her entire career to franchising and given her time and talent to help franchise businesses grow, while cultivating the next generation of industry leaders. Sherri’s leadership within IFA demonstrates her commitment to lifting others up and working for the betterment of the sector so it can continue to generate opportunity around the nation.”

Nobody can express the pride felt in receiving this prestigious award better than Sherri herself, so we thought we would share her acceptance speech with you all here. Enjoy!

This week Fishman PR and Franchise Elevator PR combined efforts to live out one of our six core values: "IMPROVE." Rejec...
02/16/2023

This week Fishman PR and Franchise Elevator PR combined efforts to live out one of our six core values: "IMPROVE." Rejecting the idea of complacency, we continually strive to IMPROVE our delivery of service to clients, IMPROVE individually as human beings and IMPROVE as professionals in our field. This time, we turned our efforts externally to help IMPROVE the lives of families across Chicagoland. Collectively, our team gathered more than 2,500 snacks and assembled them to create nearly 500 snack packs for families of RMHC Chicago and Northwest Indiana! Being able to make an impact, and doing it together, was so special – and it’s just the beginning.

We can't wait for our next volunteer/fundraising effort to support this non-profit, and all the wonderful ways they support families with hospitalized children.

Our office lit up with laughter and energy today, as employees of Fishman PR & Franchise Elevator gathered to celebrate ...
10/25/2022

Our office lit up with laughter and energy today, as employees of Fishman PR & Franchise Elevator gathered to celebrate our longtime tradition of “A Very Franchisey Halloween." At this much-anticipated annual event - held for 20+ years in a row - our incredibly creative staff breaks into groups to dress up as a franchise client and performs hilarious skits about the brand. Awards are given for Funniest, Best Design, Best Acting, Most Creative and Best All-Around. Enjoy some of the highlights!

It’s been said thousands of times that the franchising industry is a community built on personal and professional relati...
09/15/2022

It’s been said thousands of times that the franchising industry is a community built on personal and professional relationships - some new, some that go back years. Yesterday Fishman PR and Franchise Elevator saw proof of this first-hand. We asked a handful of successful, highly influential people in franchising if they could come to our office to address our staff as a way to help instill a greater understanding and appreciation of franchising. In a heartbeat, we were honored at the willingness of Matt Haller, President and CEO of International Franchise Association; Shane Evans, Co-Founder of Massage Heights; Steve Greenbaum, Founder of PostNet; Jeff Wall, CEO of Handyman Connection and Ryan Hicks Host of MODRN Business Podcast to donate their time for this important cause.

Huge thanks to Matt for sharing insight about franchising, the role it plays in our global economy and how our agencies also make an impact through storytelling. An extra HUGE thanks to Shane, Steve and Jeff for inspiring our staff with their entrepreneurial journeys and how PR positively impacted their brands. Stay tuned to see much of this incredible day documented on an upcoming episode of MODRN Business.

08/16/2022

At Fishman PR, our daily objective is to always keep the spotlight shining brightly on our clients - never on us. That's why in past years we haven't made a big fuss over being named the No. 1 PR firm in franchising in Entrepreneur Magazine's annual Franchise Supplier Rankings. But given that 2022 marks the 5th consecutive year of being designated No. 1 since the introduction of the rankings in 2018, this time we gave ourselves permission to celebrate appropriately -- with high fives around the office! Thank you to all the franchisors/clients who put us at the top. We appreciate you and will continue to share your great stories with the media - keeping YOU in the spotlight!

https://www.entrepreneur.com/franchises/top-franchise-suppliers

It’s a very special week here at Fishman PR as we celebrated our 31st anniversary! Congrats to our inspiring entrepreneu...
07/21/2022

It’s a very special week here at Fishman PR as we celebrated our 31st anniversary! Congrats to our inspiring entrepreneurs and co-founders, Sherri Canel Fishman and Brad Fishman, for more than three decades of making a positive impact in the franchising industry by moving brands forward. We'd also like to recognize our loyal senior leadership team who have contributed to the agency's success: President Debra Fleischman-Vilchis, COO Sara Faiwell, Senior Vice Presidents Julianne Stevenson and Kelly McNamara, Vice Presidents Greg Avdoian and Angelic Venegas, Chief Growth Officer Zack Fishman, CFE, Director of Local PR Marcus Durbin, Director of Content Marketing Clare Spotts and Director of PR and Communications Cody O'Hara.

We asked some of our staff what they associate with the number 31, here are some of the fun highlights:
- Baskin Robbins has 31 flavors of ice cream
- There are 31 days in most months
- 31 is a code word frequently used in the sitcom “How I Met Your Mother”
- 1 billion seconds is equivalent to 31 years
- Herbert Hoover was the 31st president

We recently celebrated our 10-year anniversary of being a partner of The Worldcom Public Relations Group! This partnersh...
06/29/2022

We recently celebrated our 10-year anniversary of being a partner of The Worldcom Public Relations Group! This partnership with best-in-class, independent PR agencies around the world has been immensely valuable to our agency and clients, as we use our and services to move brands forward.

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Fishman Public Relations is a Chicago-based agency that offers best-in-class public relations, content marketing and influencer relations services for franchisors. For 27 years, we’ve helped hundreds of brands grow through smart and powerful franchise lead generation and brand awareness campaigns. As the only franchising PR agency approved as a partner of Worldcom Public Relations Group, an exclusive group of global PR firms consisting of 110 international agency partners operating in over 95 cities on 6 continents, we provide our clients access to trusted PR partners across the globe. This year, we are humbled to be ranked the top public relations firm for franchise companies in Entrepreneur magazine’s inaugural “Best in Service” ranking of top franchise industry suppliers. For more information about us, visit www.fishmanpr.com.