Pier Media, Inc.

01/12/2024

Google has announced the scheduled closure of its basic website offering within Google My Business profiles. Effective March 2024, these "business.site" and "negocio.site" domains will fade from existence, with a final redirection to your Business Profile ceasing on June 10th. While this may sound ominous, view this as an invitation to evolve and embrace a more robust online brand experience.

Full post: https://pier-media.com/google-is-shutting-down-business-profiles-websites/

01/10/2024

01/10/2024

Is Voice Search The Future of Search?

Voice search, is now woven into the fabric of daily life, with over 50% of smartphone users engaging in it in 2023. (Source: Oberlo, 2023) For businesses, it's a clarion call – time to adapt or risk missing out on this search traffic.

https://pier-media.com/voice-search-optimization-the-future-of-search/

01/10/2024

Amplify Your Google Ads: The Power of Extensions and Supercharging Local Visibility

While crafting compelling ad copy and targeting the right audience are crucial, don't forget Google Ads extensions. These versatile tools increase your ad's real estate, enhance user experience, and ultimately, drive performance. Let's delve into the world of extensions and discover how they can transform your Google Ads campaigns, especially for local businesses, with a specific focus on their impact on visibility and lead generation.

Full post here: https://pier-media.com/amplify-your-google-ads-the-power-of-extensions-and-supercharging-local-visibility/

01/09/2024

Local SEO Hack: 7 Google Business Profile Features That Will Make Your Home Services Biz Shine

Tired of your amazing plumbing skills or that roof-fixing magic languishing in Google's search abyss? You've probably optimized your Google Business Profile listing with the usual suspects – business hours, pictures, maybe even a snazzy virtual tour. Here are some additional features in GBP just waiting to be unleashed.

Full post: https://pier-media.com/local-seo-hack-7-hidden-google-my-business-features-that-will-make-your-biz-shine/

01/09/2024

Recommended subject line lengths for different email clients.

01/09/2024

Location-Based Services: How Businesses Can Embrace the Power of Mobile Advertising

Imagine this: You're on a Saturday afternoon stroll, craving a caffeine fix, but the usual suspects have lost their charm. Suddenly, your phone buzzes, not with a mindless notification, but with a targeted whisper. A cozy coffee shop around the corner entices you with a "Double Espresso, Double Delight" special, complete with a picture of perfectly frothed foam art. Within minutes, you're sipping in bliss, thanking the serendipitous digital nudge that led you astray from the mundane.

This is the magic of location-based services (LBS) in action. Forget static maps and one-size-fits-all ads; mobile has ushered in a dynamic era where businesses can engage with users based on their real-time location and needs. It's like having a personal genie in your pocket, whispering suggestions that are eerily relevant and undeniably tempting.

Full post: https://pier-media.com/location-based-services-how-businesses-can-embrace-the-power-of-mobile-advertising/

01/08/2024

Make sure your Google Business Profile is complete and actively updated.