Franchise Customer Experience Certification

12/03/2025

🎉 Congratulations to FASTSIGNS®! 🎉

We’re proud to announce that FASTSIGNS® has officially earned the 2025 Franchise Customer Experience Certification — awarded to franchise brands with validated franchisee and consumer practices that drive stronger unit-level performance and franchisee profitability.

This achievement reflects FASTSIGNS®’ ongoing commitment to empowering franchisees, delivering outstanding customer experiences, and continually innovating in a fast-changing marketplace.

🏆 From leadership alignment to operational excellence, FASTSIGNS® demonstrated the practices that set top-performing franchise brands apart.

📸 Pictured: The FASTSIGNS® leadership team with their 2025 Franchise Customer Experience Certification Award, from left to right, Doug Hall, CFE, Vice President of Operations, Brian Boehm, Vice President of Technology and Supply Chain, Jim Howe, CFE, President, Grant Walker, CFE, Senior Director of Business Systems

🔗 Read the full press release on AP News here: https://apnews.com/press-release/ein-presswire-newsmatics/fastsigns-renews-prestigious-franchise-customer-experience-certification-for-second-year-8fab698d143c03b9552316366b458d40

Join us in celebrating this milestone for a brand that continues to elevate what’s possible in the signage and visual communications industry — one experience at a time.

Recognition from The Franchise Customer Experience Institute affirms brand's top-tier support for both franchisees and customers

07/17/2025

🎉 Congratulations to Ivy Kids Early Learning Center! 🎉

We’re proud to announce that Ivy Kids has officially earned the 2025 Franchise Customer Experience Certification — awarded to brands with validated franchisee and consumer practices that drive franchisee profitability.

This achievement reflects Ivy Kids’ commitment to empowering franchisees, delivering high-quality education, and continuously innovating to support families and communities.

🏆 From leadership alignment to operational excellence, Ivy Kids demonstrates the practices that set great franchise brands apart.

📸 Pictured left to right: Wendi Raeuchle, Director of Marketing, Pamela Elliott Luers, Director of Operations, Alison F., Social Media Coordinator along with Jayson Pearl, CFE Pearl, Founder of the Franchise Customer Experience Institute

🔗 Read the full press release: https://www.franchising.com/news/20250703_ivy_kids_early_learning_center_awarded_prestigious_franchise_customer_exper.html?ref=FBN

Join us in celebrating this milestone for a brand that’s shaping the future of early childhood education — one experience at a time.

06/09/2025

🐦 Customer experience at Wild Birds Unlimited, is for the birds—and that’s a *very* good thing.

What a privilege to present the 2025 Franchise Customer Experience Certification Award - in person! - to Wild Birds Unlimited, at their Franchise Support Center. Even better, I had the opportunity to review the Executive Report with many of their leaders during the visit.

Cheers to this amazing brand for leading continuous improvement in driving franchisee profitability via exceptional franchisee and consumer experiences.

And thanks to Amy Moore for being one of our pilot group leaders (three years ago!) and Paul Pickett, basically thanks for everything always.

04/17/2025

Great Customer Experience gets recognized! 👀

We're thrilled to celebrate the initial 2025 Franchise Customer Experience Certified brands. To gain more resources and learning about driving franchisee profitability, these brands pursued validation of 32 practices, franchisee and consumer interviews and 3rd party data - all to show how delivering an outstanding consumer and franchisee experience can create more success for all.

We're honoring these brands in current and upcoming issues of and to help recognize Any Lab Test Now, Batteries Plus, Christian Brothers Automotive, Camp Bow Wow, DreamMaker Bath & Kitchen - A Remodeling Franchise, FASTSIGNS, Hand & Stone Massage and Facial Spa, Homewatch CareGivers, MY SALON Suite, NerdsToGo, QC Kinetix, PuroClean, Wild Birds Unlimited

⁉️ Who do you think will be the NEXT brand announced ⁉️

Learn more about these brands and Franchise Customer Experience Certification: https://franchisecxcertification.com/brands

04/02/2025

Driving an Outstanding Customer Experience! 🚗

Congratulations to Christian Brothers Automotive for achieving the 2025 Franchise Customer Experience Certification!” 🌟

We were honored to present the recognition award to Christian Brothers Automotive’s Chief Growth Officer, Brad Fink (left) and Director of Franchise Development, Michael Rodriguez (right). 🏆

Kudos to the entire leadership team and franchisees for pursuing the practices that drive franchise unit economics through outstanding customer experience. 😊

Check out the press release to learn more about the Franchise Customer Experience Certification and franchising with Christian Brothers Automotive. https://www.franchising.com/news/20250402_christian_brothers_automotive_awarded_prestigious_franchise_customer_experi.html

03/24/2025

Looking for the best Experience in Vegas this week?

If you're heading to Las Vegas for the 2025 Multi-Unit Franchising Conference, don't miss the chance to talk to the talented teams from these Franchise Customer Experience Certified brands, exhibiting at the event.

Batteries Plus, Camp Bow Wow, Hand & Stone Massage and Facial Spa and MY SALON Suitete have all pursued the validation of 32 franchisor practices that drive franchisee profitability through outstanding consumer and franchisee experiences.

Learn more about these leading companies - and all of the 2025 Franchise Customer Experience Certified brands: https://franchisecxcertification.com/brands

03/20/2025

When relaxation meets excellence, the results speak for themselves!

Congratulations to Hand & Stone Massage and Facial Spa for achieving the 2025 Franchise Customer Experience Certification!” 🌟

We were honored to present the recognition award to Hand & Stone Massage and Facial Spa Chief Development Officer, Jennifer Durham, along with Multi-Unit Franchisee and Developer, Nicholas Marco (center) and Vice President of Franchise Development, Jim Atkinson, CFE (right). 🏆

Check out their press release and and don't miss the chance to meet their team and franchisees next week in Las Vegas at the 2025 , Booth 2114.

https://handandstone.com/franchise/blog/hand-stone-franchise-customer-experience-certification/

Congratulations to the entire leadership team and franchisees for pursuing the practices that drive franchise unit economics through outstanding customer experience. 😊

01/09/2025

They're building a great brand at DreamMaker Bath & Kitchen - A Remodeling Franchise! 🔨

We were thrilled that company President and CSO, Douglas A. Dwyer, CAPS, CFE (center) accepted the award recognizing their 2025 Franchise Customer Experience Certification, along with Kristi Bauer (left) and Daniel L. (right) at their Waco, TX headquarters. 🏆

Congratulations to the entire leadership team and franchisees for pursuing the practices that drive franchise unit economics through outstanding customer experience. 😊

12/11/2024

A dream came true! 🤩

We're excited and grateful to announce DreamMaker Bath and Kitchen's 2025 Franchise Customer Experience Certification!

It's been an honor for our team to validate and recognize all that this great brand does to drive franchisee profitability through outstanding consumer and franchisee experience AND leading with Core Values.

Check out the press announcement and join us in congratulating the entire DreamMaker Bath & Kitchen leadership team and franchisees!

The Franchise Customer Experience Institute is proud to announce that DreamMaker Bath and Kitchen has been awarded the 2025 Franchise Customer Experience Certification.

11/19/2024

Our tails are wagging today! 🐕

Big kudos to Camp Bow Wow, the latest brand to achieve the Franchise Customer Experience Certification!

We're grateful to validate and recognize all that this great brand does to drive franchisee profitability through outstanding consumer and franchisee experience.

Check out the full press release and join us in congratulating the entire Camp Bow Wow leadership team and franchisees!

The Franchise Customer Experience Institute is proud to announce that Camp Bow Wow has been awarded the Franchise Customer Experience Certification.

10/16/2024

Lead With Your Purpose: Profitability Begins With "Why"

One of the most surprising insights from our three years of research for the Franchise Customer Experience Certification is the impact of a brand’s culture in driving success. Initially, we believed that franchisee profitability was best driven by focusing on consumer and franchisee feedback. However, our work with top franchise brands showed us that the companies most effective at creating superior results lead with their “why,” the core purpose of the brand and the vision for consumers and franchisees.

Check out this article, published in Q3 issue of hashtag with 12 examples of how leading brands set their cultures from the start and create the through line to the bottom line for franchisees.

https://www.franchising.com/articles/lead_with_your_purpose_profitability_begins_with_a_clear_compelling_why.html

Thank you for sharing these proven practices: Any Lab Test Now Batteries Plus Chicken Salad Chick Christian Brothers Automotive FASTSIGNS® Homewatch CareGivers Massage Heights MY SALON Suite NerdsToGo PuroClean QC Kinetix Wild Birds Unlimited, Inc.