03/13/2026
In 2022, I was running a M&A and business brokerage firm and struggling with a problem I couldn't find a real solution to.
Every vendor we hired only understood direct-to-consumer, home services, and local service marketing.
The ads agency didn't understand the MQL and SQL customer journey. The cold email agency blasted generic sequences with no regard for the sales cycle poor customer pain points. The CRM consultant handed us a build that didn't match our customer journey and then automate all the processes we needed in our business.
Nobody understood that B2B client acquisition — especially in a complex, high-trust industry like M&A — requires multiple channels working together over a longer runway.
So we built it ourselves.
We engineered a system that combined outreach, paid ads, CRM automation, and follow-up sequences into one connected machine.
It worked. So we started building it for other B2B founders.
That became LeadTool.ai.
Since 2022 we've worked with B2B founders across industries to build the revenue systems their vendors never could — because we don't just run one channel. We engineer the whole thing.
→ RevOps & CRM builds
→ Multi-channel outreach (cold email, LinkedIn, direct mail)
→ GTM Engineering
→ AI voice agents, SDRs, and automation
→ Custom software and integrations
If you're a B2B founder tired of hiring vendors who don't perform — this page is for you.
— Jason Godwin, Founder, LeadTool.ai
