CampaignStorm

01/15/2025

If you're going to invest in a print ad, maybe invest a few seconds in proofreading your copy...

12/22/2024

The new SanDisk logo looks like you’re going to experience data loss…

12/18/2024

A lot of high-income consumers say they feel ignored by your marketing and wish you'd target them with your advertising...

Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

12/05/2024

An interesting innovation from the industry... a new product called that offers protection from package-swiping porch pirates.

I kinda wonder what took them so long to come out with something like this (I can see Amazon, Walmart, Target, etc. being their best corporate clients).

I think this could make a for a really fun pirate-themed marketing campaign. (hashtag-call-me!)

PorchPals is an insurance product that could shake up coverage for a problem that has only escalated with the growth of e-commerce.

11/26/2024

This is a really bizarre brand integration...
https://toybook.com/build-a-bear-kfc-bring-the-flavor-with-new-plush-collection/

Do bunnies eat fried chicken? Are they promoting new Kentucky Fried Rabbit and Dogs?
Weird.

Build-A-Bear Workshop is having a big year of collaborations, including Wicked, Sanrio, and, now, KFC.

11/12/2024

PU. This marketing stunt stinks from the head (of Marketing) down.
https://www.foodandwine.com/goldfish-chilean-sea-bass-name-change-8730533

The concept itself is dead in the water because it's completely unbelievable (no one reading that article is going to believe they're changing their product name) and the worst offense is that it just ain't that funny...

Goldfish is getting a brand overhaul starting this month — complete with a new, utterly hilarious name. Here's what to know.

10/16/2024

Here's a viral virus campaign from Halls that is pretty clever. I think they should sell the kits on their website rather than only awarding winners through a TikTok contest. I think it could be quite profitable!

Man Cold Relief Kit - Heading into cold and flu season, Halls put together a limited-edition Man Cold Relief Kit to deal with exaggerated reactions to symptoms of the co...

08/29/2024

I know our friends at Rossiter Marketing and Public Relations will have an opinion on this...

The Queensland Symphony Orchestra Marketing Director has managed to completely annoy their musicians, members, and audience members with a single AI-generated image.

"....the musicians were furious. When they raised concerns about the image to their Marketing Director they were allegedly told to ‘stay in their lane’ and it’s ‘no one else’s job to market’."

Welcome back to another episode of ‘What Horrors Can We Make With AI?’… Today, we will be talking about marketing departments that seem to have...

08/14/2024

Brainstorm session: "There are no bad ideas."

Titans QB Will Levis: "Hold my jar of Hellman's..."

Introducing Will Levis No. 8. Hellmann's Mayonnaise, in partnership with the star quarterback of the Tennessee Titans, Will Levis, has launched an exclusive fragrance...the world's first parfum de mayonnaise. Exuding an aura of greatness, this curated scent helps you feel and smell ready for game day.

Introducing Will Levis No. 8. Hellmann's Mayonnaise, in partnership with the star quarterback of the Tennessee Titans, Will Levis, has launched an exclusive ...

07/17/2024

This AI-art driven campaign from Arm & Hammer Cat Litter to boost cat adoption raised $200,000 in 72 hours for the .
https://digitalmag.petbusiness.com/petbusiness/library/item/july_2024/4207681/

05/09/2024

Some innovative new video ads coming to Amazon Prime Video:
https://retailwire.com/amazon-debuts-new-streaming-ads-on-prime/

I've long thought the "Pause Screen Ads" in streaming video offers the best (and frequently most economical) opportunity for advertisers. Connect with me if you want to bounce around some ideas for your campaign...

Amazon Ads has unveiled new ad formats for Prime Video users.

04/18/2024

BARBIE-CUE Sauce....
It's probably goes really well on just CHIC-KEN.

Mattel has teamed up with Heinz to launch the limited-edition Heinz Classic Barbiecue Sauce. Available from today in the U.K. and Spain, this pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans about whether this dream condiment concoc...