Val Enea

06/05/2026

One thing I see often with home service businesses is that marketing isn't usually the problem.

The problem is not knowing where to focus.

Should you invest in Google Ads?
SEO?
Social media?
Reviews?
Your website?
Local Service Ads?

The answer is different for every business.

A company booked out 3 months may need something completely different than a company looking to add 20 more jobs next month.

Before spending money on marketing, ask yourself:

• What is my actual goal?
• How many more jobs do I want?
• Am I trying to grow, or simply stay consistent?
• Do I know where my current customers are coming from?

The businesses that get the best results aren't always the ones spending the most. They're usually the ones investing in the right things for their stage of growth.

Visibility matters. Relevance matters. But strategy matters first.

What's been the most effective source of new business for you lately?

05/28/2026

Customers searching “near me” on mobile or voice are ready to act almost immediately. Optimizing for local searches drives fast foot traffic and calls.
📱 Is your business easy to find for people nearby right now?
https://www.thryv.com/blog/local-search/

05/13/2026

Excited to visit my client A&H Automotive in Delray! 🚗💼 There’s nothing better than making a real difference in local businesses and supporting our community. Here’s to stronger local partnerships! 🌟

05/08/2026

This week, one thing I’m seeing across a lot of home service businesses in South Florida:

The companies doing the best right now are not always the ones spending the most on marketing.

They’re usually the ones that are:

easiest to find
easiest to trust
and easiest to contact when someone needs help fast

A lot of homeowners are making decisions quickly.
They search, compare a few options, read reviews, then call whoever feels most legit in that moment.

What’s interesting is how many solid businesses are still relying almost entirely on referrals while missing the people actively searching online every day.

Especially going into the busier season, that gap matters more than most realize.

05/04/2026

Quick thought
If someone needed your service today and searched for it…
would they find you, trust you, and reach out easily?

That’s where a lot of businesses are missing opportunities right now. Not because they’re bad at what they do, but because they’re hard to find or contact in the moment it matters.

This article explains what’s actually driving growth going into 2026 👇
https://www.thryv.com/blog/small-business-growth-strategies-scale-expand-2026/?utm_source=advocacy&utm_medium=ba_content&utm_campaign=employee_shares

Are you relying more on word of mouth or seeing steady inbound?

Scale smarter in 2026 with proven small business growth strategies. Learn how to build systems, automate tasks, and create a scalable growth plan to expand your business without burnout.

04/22/2026

People are searching for your service every day…
just not your name.

They’re typing “near me” and choosing from what shows up first.

The question is: are you one of those options? 👇

Near me search is driving high-intent local traffic. Learn how to optimize your business listings, content, and SEO strategy to capture nearby customers and increase conversions.

04/21/2026

Most local businesses think:
“If people can find me online… I’ll get the call.”

Not always.

Here’s why people DON’T call, even when they find you:

You have 10–15 reviews… your competitor has 80+
You’re not responding to reviews (it looks like you don’t care)
Your page feels outdated or inactive
No recent posts, photos, or proof you’re still busy
It’s unclear how to contact you quickly

So what happens?

They keep scrolling…
…and call the next company instead.

No notification. No missed call. Just lost business.

Most of the time, it’s not about getting MORE visibility,
it’s about converting the attention you already have.

If you’re curious what this looks like for your business, I’m happy to take a quick look and point out a few things, DM me "review"

Call now to connect with business.

04/17/2026

Just read this and it confirms what I’ve been seeing across local businesses…

AI is everywhere right now and it can be incredibly helpful.

But it’s still just a tool, not a replacement for strategy, consistency, or real follow-up.

The businesses actually growing aren’t relying on AI to do everything, they’re using it to:

✔ Respond faster
✔ Stay consistent online
✔ Convert more of the leads they’re already getting

Because at the end of the day, it’s not about having more tools…
It’s about what actually turns into booked jobs and revenue.

👉 If you’re using AI (or thinking about it) and want a quick outside look at how it could actually support your growth, I’m happy to share a few ideas.

Drop a “review” below or message me

(Article linked in the comments 👇)

04/08/2026

Real business. Real results.

Meet Tyree York, owner of Great Training
Since using Thryv, he’s been able to:

✔ Save 10+ hours a week
✔ Grow his business by 60%
✔ Add 200 new clients

"What stood out to me most wasn’t just the growth, it’s how much time he got back while running everything."

A lot of business owners I talk to aren’t lacking demand… it’s managing everything behind the scenes that gets overwhelming.

Curious, what’s taking up most of your time in your business right now?

04/06/2026

Be honest… how many leads are sitting in “I’ll follow up later” right now? 😅
You’re not alone.

We’re doing a quick Thryv product showcase to show how businesses are cleaning that up, staying consistent, and actually converting more of what’s already coming in.
Simple, practical, no fluff.

Link: https://bit.ly/4bYwpAZ