The Idea Marketing

The Idea Marketing The Idea Marketing is an award-winning, full-service social marketing firm dedicated to developing m

The Idea Marketing is a full-service, integrated marketing firm that specializes in building client brands in stakeholders minds. We offer a one-stop solution for our clients that ensures brand consistency in all client communications. Our services range from marketing research and strategy, to the development and implementation of communication plans, everything tailored to our client’s needs with a unique touch and plenty out of the box thinking.

August was full of creative ideas, meaningful messages, and work we’re proud to put into the world. 💡From supporting Col...
09/02/2026

August was full of creative ideas, meaningful messages, and work we’re proud to put into the world. 💡

From supporting Colorado families and encouraging important conversations around gun safety to promoting responsible gambling resources, our team spent the month creating campaigns designed to inform, connect, and make an impact.

Here’s a look back at some of what we’ve been up to this August. 👀

We’ve been in the studio working on something new, and we can’t wait to share it.This upcoming project brings together p...
08/26/2026

We’ve been in the studio working on something new, and we can’t wait to share it.

This upcoming project brings together problem gambling experts and people with lived experience to have open, meaningful conversations about gambling, recovery, support, and the impact problem gambling can have on individuals, families, and communities.

There’s a lot more to come. Stay tuned!

08/19/2026

Ever notice how much gambling shows up during a game? Across pro and college sports broadcasts, it's referenced every 4 minutes on average.
That kind of constant exposure can make it hard to just enjoy the game.
We partnered with the Problem Gambling Coalition of Colorado to shine a light on how normalized this has become. If sports betting, or any form of gambling, feels like it's taking over for you or someone you love, help is available.

📞 1-800-GAMBLER | 🔗 cogamblerhelp.org

1 in 5 Americans, and over 40% of adults under 30, now get their news regularly from TikTok. Audiences are moving away f...
08/12/2026

1 in 5 Americans, and over 40% of adults under 30, now get their news regularly from TikTok. Audiences are moving away from traditional media and placing their trust in independent creators, podcasters, and journalists.

What does this mean for marketing strategies? Some traditional ads no longer have the reach they once did. To build real connection and drive impact today, creators must be treated as core strategic partners, not optional extras.

Another month, another look back! Throughout July, we worked alongside our incredible partners to champion important cau...
08/05/2026

Another month, another look back! Throughout July, we worked alongside our incredible partners to champion important causes across Colorado. From launching new digital resources for foster care awareness and promoting critical fi***rm safety education, to introducing brand-new posts promoting responsible gambling and important resources. Take a look at a few highlights of what our team designed and produced this past month!

07/29/2026

Not one campaign message. Several. Because parents of newborns and parents of pre-teens aren't having the same conversation. Working with the Colorado Department of Public Health and Environment, we created bite-sized vaccination videos tailored to each stage and built for real Colorado families. Take a look 👀

07/22/2026

What an incredible World Cup! ⚽🌎

We loved watching the unforgettable moments, incredible goals, and the passion that brought fans around the world together. To celebrate an exciting tournament, we couldn't resist getting in on the action ourselves.

Just like the beautiful game, great marketing is built on teamwork, creativity, and knowing when to make the perfect pass.

Here's to an amazing World Cup, and to bringing our best game every day.

07/15/2026

For kids in foster care, staying connected to relatives and close family friends provides invaluable stability and love. We’ve partnered with the Colorado Department of Human Services to highlight the Relative Guardianship Assistance Program (RGAP), a vital resource helping kinship caregivers give kids a permanent, familiar place to call home.

Massive shoutout to our team and our amazing partners at the Colorado Department of Public Health and Environment - our ...
07/13/2026

Massive shoutout to our team and our amazing partners at the Colorado Department of Public Health and Environment - our campaign, "Show Up For Tomorrow," just took home a Platinum Award at the 2026 Hermes Creative Awards!

Platinum is the highest honor in the competition, which puts this campaign in the top 16% of global entries.
Public health campaigns can be tough to crack. Our challenge was finding a way to motivate the "moveable middle”, people who are open to getting their vaccines but just keep putting it off because life gets busy. We wanted to inspire action without sounding preachy or boring.

Our solution? A comprehensive, bilingual creative ecosystem utilizing generational, multi-format targeting to lower resistance and drive education.
🔹 Doctor interviews for Gen X & Boomers
🔹 Relatable, funny animations featuring “Doug - the unluckiest man in the world," for Millennials
🔹 Quick, bold, scroll-stopping videos for Gen Z
🔹 An interactive "Choose Your Future" digital tool to visualize upcoming milestones at stake.

Huge thanks to Hope Shuler, Heather Roth and Robin Trujillo for trusting our vision and letting us push creative boundaries. And to our incredible team Patricia Lepiani, Niles Koenigsberg, Sandra Felix, Isabella Reinhardt, Pedro Graterol, Lauren Barszewski and Brittany Beath — you all crushed this.

Take a look at the winning work here: https://enter.amcpros.com/hermes/entry/show-up-for-tomorrow/

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1001 S Monaco Pky, Suite 260
Denver, CO
80224

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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