The Whole Picture, LLC

The Whole Picture, LLC Horse, human, dog, and product marketing projects by photographer and journalist Heidi Nyland Melocco Help with social media? Looking for great stock photos?

Heidi Melocco founded The Whole Picture, LLC to bring creativity to the horse world and beyond. The company combines her passions for horses, journalism, photography, and video projects. Melocco produced and directed "Horse Master" on RFD-TV for 10 years. She also writes for national equine publications including Horse Illustrated, Horse & Rider—and has been a writer for three Western Horseman boo

ks. Through The Whole Picture, LLC, she takes on special photography and marketing projects with a team of help—all with amazing journalism, communication and design experience.

Need family photos, senior pics or wedding photography? Time for a new family photo session? Want help writing a press release? Visit our team at: www.Whole-Picture.com

05/02/2026

"I love my Myler. It's a combo bit, and my horse just loves it!!" -Mackenze C.

Who else loves the Myler Combination Bit?

Join the club and see if this hybrid of a ring bit, shank bit, and hackamore is right for you with our bitting questionnaire (link in comments).

📷The Whole Picture, LLC

03/11/2026
A pic from just a few years ago!
02/27/2026

A pic from just a few years ago!

02/26/2026

It’s time to reserve your advertising in the spring issue of the Appaloosa Journal. We are excited to announce that each print ad will be linked and included in our newly formatted online editions— digital magazine editions that are easy to read on any device and make advertising interactive. Let me know when you submit your ad where you’d like to have it linked!

I hope you’ve enjoyed the print magazine’s redesign and feel that this truly is the magazine for and by our members.

Here’s the current ad rate sheet. Notice that for this year we have reduced the cost of the full page ad to make advertising your stallions, horses and products most affordable. Click for the fillable ad form:https://sub.appaloosa.com/pdfs/2026_AdvertisingInsertionOrderForm.pdf

The back cover is open if you’d like that premium placement, too.


Please look over the attached offerings and let me know how you’d like to be included! I look forward to talking or emailing more soon. Let me know what you need and if you have any questions.

All the best,

Heidi

Spring deadlines:
Ad Reservations: March 1, 2026
Art Due: March 7, 2026


Heidi Nyland Melocco
Editor in Chief
Appaloosa Journal
Official Publication of the Appaloosa Horse Club
Appaloosa.com
[email protected]

You said you wanted to be more included in the Appaloosa Journal and we listened! Here's a chance to share your best mom...
12/15/2025

You said you wanted to be more included in the Appaloosa Journal and we listened!
Here's a chance to share your best moments of 2025 in our new yearbook section. This isn't just for showing--did you have a best trail ride achievement? Barrel race? And of course say congrats to your youth seniors and any big wins at the national and world shows! This is your chance to be in the magazine and share your personal victories of 2025!

We are adding a 2025 Yearbook section to our winter edition of the Appaloosa Journal! This is a chance for you to commemorate personal achievements for 2025 with formatted, low-cost ads. All you have to do is upload some text and a single photo and we'll do the rest! See your 2025 memories in the Yearbook Section of the next issue!

Reserve your ad before
January 1, 2026
http://bit.ly/appyearbook or
https://www.cognitoforms.com/AppaloosaHorseClub1/AppaloosaYearbook

Note: The Yearbook ads will be formatted into a yearbook-style section to share accomplishments, wins, and senior/youth congratulations messages. These ads are not for highly designed commercial ads for stallion, boarding, barn, or training programs. While our usual ad program handles those types of ads, this section is specifically for parents and friends congratulating individuals who achieved their goals in 2025 (national/world-show wins, local wins, trail ride accomplishments, other sports or achievements so long as the featured horse & rider are ApHC). All text may be edited for style and grammar.

Look out for the January issue of Young Rider!
12/15/2025

Look out for the January issue of Young Rider!

Address

Mead, CO

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